Black Diamond Equipment’s marketing, tracked daily.

The latest creative Black Diamond Equipment puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

Latest creative

As of September 25, 2026

Email
Gear, Groceries, and Everything in Between
Sep 24, 2026
Paid media
Meta
JUST IN: BD x norda Collab
Sep 10, 2026
Social
Instagram
WoGü (8c/5.14b, 270m) ✅ “What a perfect weekend and the perfect way to end our Rätikon season for this year!" This summer, BD Athletes @jacopolarcher and @babsizangerl completed two of Europe's hardest multi-pitch routes in Switzerland's Rätikon, famous for its technical climbing, big runouts and bullet limestone. Babsi and Jacopo started the summer working the then unrepeated Déjà (8c+/5.14c). "We both wanted to climb every pitch on lead, meaning that one person would climb while the other belayed, and then we would switch roles the next day," explains Jacopo. After they made the second and third ascents of Déjà, Jacopo and Babsi were excited to stay and work on another legendary route that had been on their mind for years—WoGü (8c/5.14b). "So, our summer routine continued… Not much changed, except for the route." Jacopo says. "A quick hike-and-fly in the morning at home, driving to the Rätikon in the early afternoon and starting to climb in the evening, as it was way too hot before. We always finished by headlamp. This had definitely become our happy place this summer." After several weeks of work, they both redpointed WoGü in late August. "We knew we could do it, but we didn’t expect to both climb it back-to-back, and on our first redpoint attempts!"
Sep 25, 2026

What we track on Black Diamond Equipment

ShopVision captures the public marketing we see from Black Diamond Equipment every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 4 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
Data types: HomepageEmailPaid mediaSocial
Dataset: Live

Which channels does Black Diamond Equipment use?

All channels

Homepage is Black Diamond Equipment's most-used channel. Jump to a channel below, or read straight down.

Homepage426
Paid media333
Social94
Email68

Black Diamond Equipment homepage updates

426 captured

Cadence

~35/ wk

Last 30 days

150

Black Diamond Equipment on email

68 captured

Cadence

~5.6/ wk

Last 30 days

▲ 9%· vs prior 30d

Black Diamond Equipment on paid media

333 captured

Cadence

~17/ wk

Last 30 days

Top platform

Promotional history, record by record

250 records · latest 5 shown

CapturedChannelOfferDepth

Sep 25, 2026website40% Off Past Season Ski GearDiscount

Sep 25, 2026websitePast Season Ski Gear 40% OffDiscount

Sep 24, 2026website40% Off Past Season Ski GearDiscount

245 more offers sit before Sep 24, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Black Diamond Equipment's competitive set

Benchmark on the same fields

Black Diamond Equipment’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Black Diamond Equipment

23%

50%

This page