Black Diamond Equipment’s marketing, tracked daily.
The latest creative Black Diamond Equipment puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 4, 2026
Email
Labor Day Sale Top Picks | Up to 50% Off
Sep 4, 2026
Paid media
MetaSave on past season items, packs, apparel, hiking gear, climbing gear, and more this Labor Day.
Sep 3, 2026
Social
InstagramThe BD X norda 000 shoe is rugged, built for distance, and engineered for rocky, technical terrain. Just like @alpineworks. Explore the entire BD x norda collection—online and available now!
Sep 4, 2026
What we track on Black Diamond Equipment
ShopVision captures the public marketing we see from Black Diamond Equipment every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 4, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Black Diamond Equipment use?
All channelsHomepage is Black Diamond Equipment's most-used channel. Jump to a channel below, or read straight down.
Black Diamond Equipment homepage updates
426 capturedBlack Diamond Equipment on email
68 capturedLabor Day Sale Top Picks | Up to 50% Off
Sep 4, 2026
To Be One With the Sports We Serve
Sep 3, 2026
BD x Norda: Gear from the Cutting Edge
Sep 2, 2026
Shut Down the Cold
Sep 1, 2026
Labor Day Sale Has STARTED
Aug 31, 2026
What’s Your Motive?
Aug 28, 2026
JUST IN: BD x norda Collab
Aug 26, 2026
Last Day to Enter!
Aug 25, 2026
More New Gear
Aug 24, 2026
Reminder: Enter to Win a Guided Mt. Rainier Climb & Full Mountaineering Kit
Aug 20, 2026
For Days That Are Packed
Aug 19, 2026
Just Dropped: The New Stonehauler Collection
Aug 18, 2026
Black Diamond Equipment on paid media
318 capturedSave on past season items, packs, apparel, hiking gear, climbing gear, and more this Labor Day.
Sep 3, 2026 · Meta
JUST IN: BD x norda Collab
Sep 2, 2026 · Meta
The Harness for Everything
Sep 1, 2026 · Meta
Durable, packable poles
Aug 30, 2026 · Meta
Gear recs from the best
Aug 29, 2026 · Meta
The Distance Collection
Aug 28, 2026 · Meta
All-new trekking poles
Aug 27, 2026 · Meta
The Distance Collection
Aug 26, 2026 · Meta
The Deploy Collection
Aug 25, 2026 · Meta
Go Far, Fast.
Aug 24, 2026 · Meta
Show it Off
Aug 23, 2026 · Meta
Promotional history, record by record
267 records · latest 5 shown262 more offers sit before Sep 3, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Black Diamond Equipment's competitive set
Benchmark on the same fieldsBlack Diamond Equipment’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Mammutmammut.com
Dynafitdynafit.com
Metolius Climbingmetoliusclimbing.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Black Diamond Equipment on social
91 capturedThe BD X norda 000 shoe is rugged, built for distance, and engineered for rocky, technical terrain. Just like @alpineworks. Explore the entire BD x norda collection—online and available now!
Sep 4, 2026 · Instagram
What makes BD different? It's not just the product. The special sauce of BD goes deeper than that. This BD anthem captures who WE truly are.
Sep 3, 2026 · Youtube
Our Solution pieces feature synthetic insulation all-mountain insulation, built to shut down the cold from the inside out. They’re windproof, water-resistant, and what we call “shutdown,” meaning they’re engineered to provide warmth and security even in wet conditions. This makes our solution family a great choice for mountain missions where inclement weather can arise, from multi-pitch climbs, to peak bagging. Our Solution insulation features Primaloft Gold Insulation with Cross Core. This technology utilizes Aerogel—originally developed by NASA—which acts as a temperature barrier, locking out extreme cold.
Sep 1, 2026 · Youtube
Our product designers approached the Mission duffel in true alpine style: make an expedition duffel that is durable and weather-resistant; keep it simple, clean, and in the best style possible, where every decision matters and you use only what you need. Made from a single piece of fabric that reduces fabric waste and makes it ultra-light, this duffel is constructed from a 100% recyclable single PET material.
Aug 27, 2026 · Youtube
Introducing Black Diamond x norda. Featuring the all-new 000 Shoe, limited-edition Distance 15L Pack, Distance Carbon Z FKT Poles and Mission 30L Duffel, and a selection of collaborative accessories. Tools for the trail, built from experience. Available tomorrow, 8.26.26.
Aug 25, 2026 · Instagram
Saving Public Lands is a crazy concept, we know. These places are intrinsic to the American experience and the majority of Americans continuously voice unconditional support for protecting and preserving them. We are tired of our voices being disregarded by the short-sighted representatives who have decided to attack these places. Now, we are going to play offense. One million signatures. Delivered to DC and statehouses. We come from many walks of life. We play differently. We vote differently, but we are united by the belief that public lands should be here for generations to come. For the last two years, some of our elected officials willfully ignored our voices, voting against the wishes of the 80% of Americans who want public lands to stay in public hands. In the lead-up to National Public Lands Day, we’re asking you to join us in telling politicians, billionaires, and corporations – hands off. No More Sell-Offs. No More Giveaways. No More Backroom Deals. Save Public Lands. Link in bio. #savepubliclands #savepubliclandsday @savepubliclands
Aug 24, 2026 · Instagram
"Our goal was to capture movement in the landscape: the flow of water, the whorl of stone, and the playfulness of roaming through this space with no real objective in mind. There is an abundance of water early in the season—a rare luxury in the area—which contrasts with the parched, smoke-filled skies of midsummer. The stunning pink and lavender hues of the quartzite provided color inspiration for this collection." —@blackdiamond and @nordarun athlete Joe Grant Photo: @forestwoodward Launching 8.26.26
Aug 21, 2026 · Facebook
Tools for the trail, built from experience. 8.26.26
Aug 20, 2026 · Instagram
This your perfect day? Ours too. Our new gear and apparel is built for fall days in the desert and beyond. Find fall essentials: http://spklr.io/6181ERR4z
Aug 19, 2026 · Facebook
8.26.26
Aug 18, 2026 · Instagram
Sunset is no longer your sign to go home; it’s your invitation to light the way for another lap. Plunge into the darkness with the Megawatt headlamp. Featuring a blazing 3000-lumen output, a 50-watt-hour battery with an innovative countdown display, and multiple attachment options, the Megawatt provides powerful illumination that lights the way through the void.
Aug 17, 2026 · Youtube
NOW is your chance to rope up and go for the summit of Mount Rainier (Tahoma)! Black Diamond, REI, and RMI are partnering to equip and send you on an all-expenses-paid trip to climb the Pacific Northwest’s most iconic peak. Four winners will receive a full gear package and a 4-day guided trip in June 2027. Transportation, lodging, and meals included. Trip valued at over $10,000! Here’s how to enter: 1) Follow Black Diamond Equipment, REI, and RMI Expeditions on Instagram 2) Sign up via email with the link below Enter by August 25th! Please note, this giveaway is only open to residents of the U.S. More info, full sweepstakes rules, and email sign-up link: https://blackdiamondequipment.com/pages/bd-x-rei-rainier-sweepstakes 📸: Sammy Spindel, Baylee Vogler, @karrinkathryn, and Dominic Cifelli
Aug 13, 2026 · Facebook