What did MAC Cosmetics do on Black Friday?
On November 28, 2025, MAC Cosmetics ran up to 30% off on select items, via "Sale: Select Products." Independently captured from maccosmetics.com — not aggregator copy.
The offer on the day
MACCOSMETICS.COM
Homepage · captured Nov 30, 2025
30% off on select holiday sets
30%
Depth on the day
Depth on the day
30%
▼ -2.5 pts · vs its active-promo avg
Vs discounters
-13 pts
▼ below avg · 43% among discounters
- Headline offer
- 30% off on select holiday sets
- Mechanic
- Sale: Select Products
- Scope
- Select
- Where it ran
- —
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat MAC Cosmetics ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
MAC Cosmetics homepage updates
MAC Cosmetics homepage updates capture
Captured Nov 30, 2025.
MAC Cosmetics on paid media
Enjoy 40% OFF for a limited time!
Captured Nov 30, 2025.
MAC Cosmetics on social
Replying to @CAS MAZZUCCO Wait...was that a gua sha? We're back in the MAC Archives doing a deepdive on the most-loved MAC Holiday collections AND giving you a DAZZLING first look at our latest – featuring some all-new skincare tools. #macholiday #macarchives @Cat Quinn
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
MAC Cosmetics's competitive set
Benchmark on the same fieldsMAC Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Make Up For Evermakeupforever.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
MAC Cosmetics on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured MAC Cosmetics.
What teams ask about Black Friday 2025
Answered from our data- Does MAC Cosmetics offer Black Friday discounts?
- Yes — on November 28, 2025, MAC Cosmetics ran 30% off on select holiday sets.
- How deep was MAC Cosmetics's Black Friday discount?
- MAC Cosmetics's peak Black Friday 2025 discount was 30%. — 13 points shallower than the average among brands that discounted that day.
- What promotional mechanic did MAC Cosmetics use for Black Friday?
- MAC Cosmetics ran Black Friday 2025 as "Sale: Select Products."
- Was MAC Cosmetics's Black Friday discount sitewide or limited to select items?
- MAC Cosmetics's Black Friday 2025 discount was on select items.
- Is MAC Cosmetics's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did MAC Cosmetics use for Black Friday?
- The channels MAC Cosmetics's Black Friday offer ran on were not captured.