MAC Cosmetics’s marketing, tracked daily.
The latest creative MAC Cosmetics puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
This NEW skin tint is 73% skincare ✨
Sep 25, 2026

Paid media
MetaOLANDRIA WEARS MAC
Sep 15, 2026

Social
InstagramICYMI: @paintedbyesther x @olandria took over Milan Fashion Week. Swipe to see some of their best looks. Olandria wears MACximal Silky Matte Lipstick in Candy Yum Yum. Shop now – online or at your nearest MAC Store. #MACximal At “@off____white 10x10: Icons Reimagined.” Skinfinish Colourstruck Blush in Candy Yum Yum Lip Pencil in Root For Me! and Nightmoth MACximal Silky Matte Lipstick in Diva At “@off____white 10x10: Icons Reimagined.” Skinfinish Colourstruck Blush in Candy Yum Yum Lip Pencil in Root For Me! and Nightmoth MACximal Silky Matte Lipstick in Diva At @roberto_cavalli SS27. Studio Radiance 24HR Luminous Lift Concealer in NC50 Skinfinish Colourstruck Blush in Candy Yum Yum and Your Heroine MACximal Silky Matte Lipstick in HoneyLove Lipglass Clear At @roberto_cavalli SS27. Studio Radiance 24HR Luminous Lift Concealer in NC50 Skinfinish Colourstruck Blush in Candy Yum Yum and Your Heroine MACximal Silky Matte Lipstick in HoneyLove Lipglass Clear At @blumarine SS27. Studio Radiance 24HR Luminous Lift Concealer in NC45 and NC50 Skinfinish Colourstruck Blush in Cheeky Chili Connect in Colour Eye Shadow Palette: Nude Board MACximal Silky Matte Lipstick in Yash Lipglass Clear At @blumarine SS27. Studio Radiance 24HR Luminous Lift Concealer in NC45 and NC50 Skinfinish Colourstruck Blush in Cheeky Chili Connect in Colour Eye Shadow Palette: Nude Board MACximal Silky Matte Lipstick in Yash Lipglass Clear At @blumarine SS27. Studio Radiance 24HR Luminous Lift Concealer in NC45 and NC50 Skinfinish Colourstruck Blush in Cheeky Chili Connect in Colour Eye Shadow Palette: Nude Board MACximal Silky Matte Lipstick in Yash Lipglass Clear
Sep 25, 2026
What we track on MAC Cosmetics
ShopVision captures the public marketing we see from MAC Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does MAC Cosmetics use?
All channelsSocial is MAC Cosmetics's most-used channel. Jump to a channel below, or read straight down.
MAC Cosmetics homepage updates
74 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
MAC Cosmetics on email
94 capturedCadence
~7.0/ wk
Last 30 days
30
▼ 6%· vs prior 30d

This NEW skin tint is 73% skincare ✨
Sep 25, 2026

Meet our most iconic duos
Sep 24, 2026

We found your new favourite eye look
Sep 23, 2026

3 steps for true-skin radiance ✨
Sep 22, 2026

Unlock your fall glow ✨
Sep 21, 2026

New season, new look
Sep 20, 2026

Your perfect shade is right here
Sep 19, 2026

Your brow routine just got better
Sep 18, 2026

Line and define with high-shine lip combos
Sep 17, 2026

ONE DAY LEFT! Grab your FREE gift
Sep 16, 2026

Get a FREE gift with your order – limited time only.
Sep 15, 2026

FREE lipstick and makeup bag with your order
Sep 14, 2026
MAC Cosmetics on paid media
133 capturedCadence
~7.7/ wk
Last 30 days
33
▼ 27%· vs prior 30d
Top platform
Meta

OLANDRIA WEARS MAC
Sep 15, 2026 · Meta

TINI WEARS MAC SKIN TINT
Sep 14, 2026 · Meta

NEW! SERUM-SKIN TINT HYBRID
Sep 10, 2026 · Meta

NEW! SERUM-SKIN TINT HYBRID
Sep 8, 2026 · Meta

SHOP LUSTREGLASS LIP TINT
Sep 7, 2026 · Meta

LAST CHANCE TO SAVE
Sep 4, 2026 · Meta

SAVE SITEWIDE
Sep 3, 2026 · Meta

NEW! SERUM-SKIN TINT HYBRID
Sep 2, 2026 · Meta

Sep 1, 2026 · Meta

SEE WHAT’S NEW
Aug 26, 2026 · Meta

Aug 18, 2026 · Meta

Aug 17, 2026 · Meta
Promotional history, record by record
166 records · latest 5 shown161 more offers sit before Sep 23, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
MAC Cosmetics's competitive set
Benchmark on the same fieldsMAC Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
MAC Cosmetics on social
487 capturedCadence
~43/ wk
Last 30 days
183
Top platform
Instagram
ICYMI: @paintedbyesther x @olandria took over Milan Fashion Week. Swipe to see some of their best looks. Olandria wears MACximal Silky Matte Lipstick in Candy Yum Yum. Shop now – online or at your nearest MAC Store. #MACximal At “@off____white 10x10: Icons Reimagined.” Skinfinish Colourstruck Blush in Candy Yum Yum Lip Pencil in Root For Me! and Nightmoth MACximal Silky Matte Lipstick in Diva At “@off____white 10x10: Icons Reimagined.” Skinfinish Colourstruck Blush in Candy Yum Yum Lip Pencil in Root For Me! and Nightmoth MACximal Silky Matte Lipstick in Diva At @roberto_cavalli SS27. Studio Radiance 24HR Luminous Lift Concealer in NC50 Skinfinish Colourstruck Blush in Candy Yum Yum and Your Heroine MACximal Silky Matte Lipstick in HoneyLove Lipglass Clear At @roberto_cavalli SS27. Studio Radiance 24HR Luminous Lift Concealer in NC50 Skinfinish Colourstruck Blush in Candy Yum Yum and Your Heroine MACximal Silky Matte Lipstick in HoneyLove Lipglass Clear At @blumarine SS27. Studio Radiance 24HR Luminous Lift Concealer in NC45 and NC50 Skinfinish Colourstruck Blush in Cheeky Chili Connect in Colour Eye Shadow Palette: Nude Board MACximal Silky Matte Lipstick in Yash Lipglass Clear At @blumarine SS27. Studio Radiance 24HR Luminous Lift Concealer in NC45 and NC50 Skinfinish Colourstruck Blush in Cheeky Chili Connect in Colour Eye Shadow Palette: Nude Board MACximal Silky Matte Lipstick in Yash Lipglass Clear At @blumarine SS27. Studio Radiance 24HR Luminous Lift Concealer in NC45 and NC50 Skinfinish Colourstruck Blush in Cheeky Chili Connect in Colour Eye Shadow Palette: Nude Board MACximal Silky Matte Lipstick in Yash Lipglass Clear
Sep 25, 2026 · Instagram
NEW! MAC Pro Brow Styler Fill & Shade Pencil Your new go-to for effortless brows. This dual-sided pencil is designed for controlled precision – use the 1.6mm tip for precise, hair-like strokes then blend, fuse, and style with the spoolie for 24HR wear. Available in 14 shades - made to match your natural color. Brunette (medium brown) Fling (light taupe ash blonde) Genuine Aubergine (deep cool purple) Hickory (rich warm red brown) Lingering (soft taupe brown) Omega (soft muted taupe/light blonde) Onyx (black) Penny (ginger red) Spiked (deep brown) Strut (reddish brown) Stud (deep cool brown) Stylized (taupe brown) Taupe (medium taupe/ash brown) Thunder (soft grey/ash) Shop now - online or at your nearest MAC Store. #MACProBrow
Sep 24, 2026 · Instagram
makeout lips backstage at the @Diesel spring '27 show 💋 kisses, kisses everywhere get the look: Studio Radiance Skin Tint Stick Faceglass Hydrating Skin Gloss MACximal Silky Matte Lipstick in Ruby Woo Lipglass Clear
Sep 23, 2026 · Tiktok
Get @ashtin’s MACzine glam. MAC Kajal Excess Longwear Smoky Eye Liner in Decanted MAC Glitter Single Eye Shadow Compact in Last Dance MAC Studio Radiance Skin Tint Stick in Medium 2 MAC Lip Pencil in Stone MAC Lustreglass Sheer-Shine Lipstick in Alone Time Check out MACzine for https://t.co/ROyDePz20R
Sep 22, 2026 · X
She’s tall, dark and sooooo handsome. Hot off her debut in Earle Meets World, @Ashtin Earle talks TV life, sister-approved beauty tips, and turtles – all exclusively with MACzine. Photographer: Sarah Pardini Makeup Artist: Lilly Keys Hair: Kelli Martin Styling: Hunter Clem Check out MACzine for the full story – link in bio. #MACzine
Sep 21, 2026 · Tiktok
#MACzine Photographer: Sarah Pardini @Sarah Pardini Styling: Hunter Clem @Hunter Clem Shoes by Markgong
Sep 20, 2026 · Tiktok
Recreate @anhduongart's sleek + sophisticated makeup routine: MAC Studio Radiance Skin Tint Stick in Light 3 MAC Studio Radiance 24HR Luminous Lift Concealer MAC Powder Kiss Lip + Cheek Mousse in Mull It Over MACximal Silky Matte Lipstick in Velvet Teddy MAC Fix+ Matte Shop now – online or at your nearest MAC Store. #MACStudioRadiance
Sep 19, 2026 · Instagram
Ghosting? @Olandria doesn't know her. We caught up with Olandria on set for our new Studio Radiance Skin Tint shoot ✨ #MACStudioRadiance
Sep 18, 2026 · Tiktok
tag a friend you’d send this PR mailer to 👀 Lustreglass + Lip Glazer = undefeated lip combo 🫦 Which shades are you craving? Shades swatched: Lip Glazer Glossy Liner in Root For Me! Lustreglass Sheer-Shine Lipstick in Housewife Lustreglass StainGlass Lip Tint in Posh Pit #MACLustreglass
Sep 17, 2026 · Tiktok
Wise words from the queen herself. @olandria wears new MAC Studio Radiance Skin Tint Stick in Rich 1. Shop now – online or at your nearest MAC Store. #MACStudioRadiance https://mac-cosmetics.visitlink.me/PBonCb
Sep 16, 2026 · Facebook
ADVENT CALENDAR GIVEAWAY! Happy (early) Holidays 🎁 To start off the festivities, we're giving away one FREE 24 Days of MAC Icons Advent Calendar – featuring a collection of 24 mini and full-sized treats. Head to the MAC Cosmetics IG to enter!
Sep 15, 2026 · Tiktok
@nikohaagenson breaks down how to use new Studio Radiance Skin Tint Stick for "the glossiest, most beautiful-looking skin ever." Shop now – online or at your nearest MAC Store. #MACStudioRadiance https://mac-cosmetics.visitlink.me/Ldf-v5
Sep 14, 2026 · Facebook