MAC Cosmetics’s marketing, tracked daily.
The latest creative MAC Cosmetics puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of November 10, 2026
Email
FREE 5-piece gift when you spend $85+
Nov 10, 2026

Paid media
MetaYOUR FREE GIFT AWAITS
Nov 10, 2026

Social
InstagramSilky, smooth, Studio Fix. Our one-step answer to a blurred-matte complexion. Studio Fix Powder Plus Foundation in NC15 Featuring MAC Artist @stephharwoodx from @maccosmeticsuki Shop now – online or at your nearest MAC Store. #MACStudioFix
Nov 10, 2026
What we track on MAC Cosmetics
ShopVision captures the public marketing we see from MAC Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does MAC Cosmetics use?
All channelsSocial is MAC Cosmetics's most-used channel. Jump to a channel below, or read straight down.
MAC Cosmetics homepage updates
56 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 15%· vs prior 30d
MAC Cosmetics on email
96 capturedCadence
~8.6/ wk
Last 30 days
37
▲ 23%· vs prior 30d

FREE 5-piece gift when you spend $85+
Nov 10, 2026

Serve up a new look this Friendsgiving
Nov 9, 2026

Shop now! NEW holiday Advent Calendar
Nov 8, 2026

Shop gifts → sort by price ✨
Nov 7, 2026

M·A·CZINE: LISA BARLOW 💄
Nov 6, 2026

Meet our M·A·C Superstars! Shop our best-sellers now.
Nov 5, 2026

Your makeup bag is missing these fall faves
Nov 4, 2026

Welcome to M·A·C! Learn more about our story.
Nov 3, 2026

Meet the new holiday kits 🎁
Nov 2, 2026

Don’t forget! Take 15% off 🚨
Nov 1, 2026

Hydrating lip tint, juicy shine, lasting stain
Oct 31, 2026

Meet our M·A·C Superstars! Shop our best-sellers now.
Oct 30, 2026
MAC Cosmetics on paid media
293 capturedCadence
~6.1/ wk
Last 30 days
26
Top platform

YOUR FREE GIFT AWAITS
Nov 10, 2026 · Meta

SHOP M·A·C HOLIDAY
Nov 7, 2026 · Meta

SHOP M·A·C HOLIDAY
Nov 3, 2026 · Meta

SHOP HOLIDAY-EXCLUSIVE SETS
Nov 2, 2026 · Meta

FIND YOUR SHADE
Oct 28, 2026 · Meta

SHOP M·A·C HOLIDAY
Oct 27, 2026 · Meta

KAJAL COLOUR THEORY
Oct 26, 2026 · Meta

SHOP M·A·C HOLIDAY
Oct 15, 2026 · Meta

Discover our latest products and collections – soon to be your biggest obsessions.
Oct 8, 2026 · Meta

LAST CHANCE
Oct 5, 2026 · Meta
MAC Cosmetics on sms
4 capturedCadence
~0.5/ wk
Last 30 days
2
New· vs prior 30d
MAC Cosmetics's competitive set
Benchmark on the same fieldsMAC Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
MAC Cosmetics on social
422 capturedCadence
~29/ wk
Last 30 days
123
Top platform
Instagram
Silky, smooth, Studio Fix. Our one-step answer to a blurred-matte complexion. Studio Fix Powder Plus Foundation in NC15 Featuring MAC Artist @stephharwoodx from @maccosmeticsuki Shop now – online or at your nearest MAC Store. #MACStudioFix
Nov 10, 2026 · Instagram
Cause you can never have too many nude lip combos... Featuring: Lip Pencil in Stone MACximal Sleek Satin Lipstick in Blankety @NicoleBlessy 🥀 Shop now – online or at your nearest MAC Store.
Nov 9, 2026 · Tiktok
Turns out @Doja Cat is an elevator enthusiast. Yes, elevators. Get to know the singer a bit more in this BTS interview from our Studio Radiance Skin Tint Stick campaign shoot.
Nov 8, 2026 · Tiktok
Heading out tonight? @shannon.z wears Studio Radiance Skin Tint Stick in Medium 2. Shop now – online or at your nearest MAC Store.
Nov 7, 2026 · Instagram
Nothing says mistletoe-ready like these lip combos ft. holiday-exclusive Sleek Satin shades. Café Mocha Latte (mauvey pink nude) + Lip Pencil in Mahogany Naughty Nude (pink beige) + Lip Pencil in Cork Ruby Woo-La-La (bright blue red) + Lip Pencil in Cherry Berry Iconic (mid-toned berry) + Lip Pencil in Cyber World Featuring MAC artist @Chelline from the U.S. Shop now – online or at your nearest MAC Store.
Nov 6, 2026 · Tiktok
Fizzy Feels is BACK. Watch @sav swatch our holiday-exclusive shades – formulated to dazzle with every swipe. Crystal Caviar (sheer black with holographic pearls) Fizzy Bubbles (sheer white with holographic shimmer) Shop now – online or at your nearest MAC Store. #GiftMAC #MACHoliday
Nov 5, 2026 · Tiktok
Let it glow ❄️ Score this limited-edition Extra Dimension Skinfinish Highlighter Shop now – online or at your nearest MAC Store, #GiftMAC #MACHoliday https://mac-cosmetics.visitlink.me/xUN2a8
Nov 4, 2026 · Facebook
Here's how @THEALEXISSTONE transformed into the acclaimed actress last night on the red carpet: Powder Blush in Fleur Power Skinfinish Colourstruck Blush in Melba Lip Pencil in Whirl and Subculture MAC Locked Kiss Ink 24HR Lipcolour in Mischief MACstack Mascara in Blackstack Studio Fix 36HR Smooth Angles Concealer Studio Radiance Serum-Powered™ Foundation Connect In Colour Eye Shadow Palette: Unfiltered Nudes Shop now – online or at your nearest MAC Store.
Nov 3, 2026 · Tiktok
Replying to @m0ther.superi0r Nothing comes between @LISA BARLOW and her Lip Pencil. Videographer: Jasper Rischen Stylist: Arut Arustamyan Makeup Artist: Candice Renae Hairstylist: Sergio Estrada Check out MACzine for the full story. #MACzine
Nov 2, 2026 · Tiktok
Fizzy, frosty, and totally festive. Don’t miss out on our viral Fizzy Feels Lip Balm – back now for a limited time. Shop now – online or at your nearest MAC Store. #GIFTMAC #MACHoliday
Nov 1, 2026 · Tiktok
Your guide to Halloween metallics. Swipe to discover your next look. Glitter Eye Shadow in She Sparkles Metallic Eye Shadow in Joie De Glitz Metallic Eye Shadow in Blueprint Metallic Eye Shadow in Kiss Of Klimt Glitter Eye Shadow in I Like 2 Watch Glitter Eye Shadow in Can’t Stop Don’t Stop Shop now – online or at your nearest MAC Store.
Oct 31, 2026 · Instagram
Replying to @SharLeigh Not everyone gets the BG stamp of approval. We asked, Lisa answered. Welcome to Is It BG Approved? @LISA BARLOW Check out MACzine for the full story at MACCosmetics.com #MACzine
Oct 30, 2026 · Tiktok