MAC Cosmetics’s marketing, tracked daily.
The latest creative MAC Cosmetics puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 10, 2026
Email
Meet the 2 new Pro Brow formulas to help you flick, fluff + slick 👀
Sep 10, 2026

Paid media
MetaNEW! SERUM-SKIN TINT HYBRID
Sep 10, 2026

Social
XMikiya Nakano wears new MAC Studio Radiance Skin Tint Stick in Medium 3. Director and Photographer: Zhong Lin Grooming: Hanbin Kwak Available in select regions now. #MACStudioRadiance https://t.co/nVJMSO8GRv
Sep 10, 2026
What we track on MAC Cosmetics
ShopVision captures the public marketing we see from MAC Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does MAC Cosmetics use?
All channelsSocial is MAC Cosmetics's most-used channel. Jump to a channel below, or read straight down.
MAC Cosmetics homepage updates
86 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
MAC Cosmetics on email
95 capturedCadence
~7.7/ wk
Last 30 days
33
▲ 10%· vs prior 30d

Meet the 2 new Pro Brow formulas to help you flick, fluff + slick 👀
Sep 10, 2026

NEW! Studio Radiance Skin Tint Stick ✨
Sep 9, 2026

Last call! 30% OFF sitewide
Sep 8, 2026

ENDS SOON! 30% OFF sitewide
Sep 7, 2026

One last summer haul! Get 30% OFF sitewide
Sep 6, 2026

ICYMI: 30% OFF sitewide!
Sep 5, 2026

Summer send-off: 30% OFF sitewide!
Sep 4, 2026

30% OFF SITEWIDE
Sep 3, 2026

M·A·CZINE: STARRING JAYDEN JAMES
Sep 2, 2026

Find your new favourite lip looks on TikTok Shop!
Sep 1, 2026

Melt-proof summer must-haves
Aug 31, 2026

Check out these cheeky M·A·C favourites ☺️
Aug 30, 2026
MAC Cosmetics on paid media
151 capturedCadence
~9.1/ wk
Last 30 days
39
Top platform
Meta

NEW! SERUM-SKIN TINT HYBRID
Sep 10, 2026 · Meta

NEW! SERUM-SKIN TINT HYBRID
Sep 8, 2026 · Meta

SHOP LUSTREGLASS LIP TINT
Sep 7, 2026 · Meta

LAST CHANCE TO SAVE
Sep 4, 2026 · Meta

SAVE SITEWIDE
Sep 3, 2026 · Meta

NEW! SERUM-SKIN TINT HYBRID
Sep 2, 2026 · Meta

Sep 1, 2026 · Meta

SEE WHAT’S NEW
Aug 26, 2026 · Meta

Aug 18, 2026 · Meta

Aug 17, 2026 · Meta

Aug 7, 2026 · Meta

Aug 6, 2026 · Meta
Promotional history, record by record
197 records · latest 5 shown192 more offers sit before Sep 8, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
MAC Cosmetics's competitive set
Benchmark on the same fieldsMAC Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
MAC Cosmetics on social
489 capturedCadence
~42/ wk
Last 30 days
181
Top platform
Instagram
Mikiya Nakano wears new MAC Studio Radiance Skin Tint Stick in Medium 3. Director and Photographer: Zhong Lin Grooming: Hanbin Kwak Available in select regions now. #MACStudioRadiance https://t.co/nVJMSO8GRv
Sep 10, 2026 · X
Star quality meets true skin radiance. @olandria wears Studio Radiance Skin Tint Stick in Rich 1. Director and Photographer: Zhong Lin @zhonglin_ Product Photographer: Olivia Haudry @oliviahaudry Makeup Artist: Ngozi Edeme @paintedbyesther Shop now – online or at your https://t.co/TNSdQCjR0l
Sep 9, 2026 · X
We read the comments and we listened. Here’s why new MAC Studio Radiance Skin Tint Stick is "the foundation for the people" according to our Global Head of Product Development @teny.kure. Here's what makes it special: - Transformative serum-to-balm texture - Self-setting formula (no powder needed) - 20 stretchable shades that balance tone + undertone - Our sheerest, most buildable texture – ever Shop now – online or at your nearest MAC Store. #MACStudioRadiance https://mac-cosmetics.visitlink.me/o-qEnp
Sep 8, 2026 · Facebook
Glides on. Melts in. This creamy, serum-to-balm formula evens and softens skin so you can get ready in a minute. Have you picked up your new MAC Studio Radiance Skin Tint Stick yet? Shop now – online or at your nearest MAC Store. #MACStudioRadiance https://mac-cosmetics.visitlink.me/7PWCBF
Sep 7, 2026 · Facebook
Aker Ajak wears new MAC Studio Radiance Skin Tint Stick in Rich 3. Director and Photographer: Zhong Lin Makeup Artist: Lilly Keys Hairstylist: Mustafa Yanaz Stylist: Hunter Clem Shop now – online or at your nearest MAC Store. #MACStudioRadiance https://t.co/GBk6DarGLm
Sep 6, 2026 · X
@violetchachki wears new MAC Studio Radiance Skin Tint Stick in Medium 1. Director and Photographer: Zhong Lin @zhonglin_ Makeup Artist: Lilly Keys @lilly_keys Hairstylist: Mustafa Yanaz @mustafayanaz Stylist: Hunter Clem @hunterclem_ Shop now – online or at your nearest MAC Store. #MACStudioRadiance https://mac-cosmetics.visitlink.me/i52msB
Sep 5, 2026 · Facebook
NEW! MAC Studio Radiance Skin Tint Stick A skin-enhancing formula for true skin radiance + all-day hydration. In a compact stick format you can take and apply on the go. Available in 20 flexible shades – for every routine. Swipe to find yours. Shop now – online or at your https://t.co/X2GfOwHI1p
Sep 4, 2026 · X
WE ALL WEAR MAC. Meet MAC Studio Radiance Skin Tint. A new serum-skin tint hybrid for true skin radiance plus 24HR hydration and wear. Available in 20 flexible shades. Aker Ajak André Lamoglia Anh Duong @anhduongart Bach Buquen Doja Cat @DojaCat ELLA from MEOVV Masai Russell https://t.co/8eAJ0vQuU7
Sep 3, 2026 · X
Coming tomorrow. 9.3.2026
Sep 2, 2026 · Tiktok
Loving lavender? Here's our guide to the color of the moment 💜 Featuring: Skinfinish Colourstruck Blush in LaLaLavender and Your Heroine Powder Kiss Soft Matte Eye Shadow in Such A Tulle MACximal Silky Matte Lipstick in Everybody's Heroine Skinfinish Lightstruck Liquid Highlighter in Lilac Haze Lip Pencil in Cyber World Shop now – online or at your nearest MAC Store.
Sep 1, 2026 · Instagram
Light up your lilac makeup look with these best-selling purple + lavender shades 💜 MAC Skinfinish Colourstruck Blush in Your Heroine MAC Glow Play Bouncy Highlighter in Stratus MAC Glow Play Tendertalk Lip Balm in Trick Featuring MAC artist @lenabenero from @maccosmeticsgermany Shop now - online or at your nearest MAC Store.
Aug 31, 2026 · Instagram
Glowy, hazy, glossy – loving this purple makeup combo💜 MAC Glow Play Bouncy Highlighter in Stratus MAC Powder Kiss Hazy Matte Lipstick in Girls Weekend MAC Lipglass Air Non-Sticky Gloss in Sublime Featuring MAC Artist @404lim from @maccosmeticskorea Shop now - online or at your nearest MAC Store.
Aug 30, 2026 · Instagram