MAC Cosmetics’s marketing, tracked daily.
The latest creative MAC Cosmetics puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 9, 2026
Email
Time to try new favourites...
Aug 9, 2026

Paid media
MetaAug 7, 2026

Social
Instagram12 buildable shades. 12 hours of long-lasting wear. Which shade of new MAC Lustreglass StainGlass Lip Tint is your fave? Trinket (warm beige) Posh Pit (warm rose brown nude) Traffic (warm apricot) Cake Topper (neutral red brown) Sizzled Peach (peachy brown) Grape Vinyl (cool plum) See Sheer (grapefruit pink) XOXO (warm peach nude) Zoomies (raspberry red) Sneaky Pink (soft pink) Business Casual (warm rosy nude) Soda Poppy (deep berry-toned red) Shop now - online or at your nearest MAC Store. #MACLustreglass
Aug 9, 2026
What we track on MAC Cosmetics
ShopVision captures the public marketing we see from MAC Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does MAC Cosmetics use?
All channelsPaid media is MAC Cosmetics's most-used channel. Jump to a channel below, or read straight down.
MAC Cosmetics homepage updates
87 capturedMAC Cosmetics on email
95 captured
Time to try new favourites...
Aug 9, 2026

The ultimate M·A·C Lipstick guide
Aug 8, 2026

Kick off the weekend with a new look
Aug 7, 2026

Find out why everyone LOVES this foundation
Aug 6, 2026

MEET OUR NEW GLOW PLAY SHADES
Aug 5, 2026

NEW! Faceglass Hydrating Skin Gloss
Aug 4, 2026

Meet our NEW Glow Play Bouncy Highlighter ✨
Aug 3, 2026

Just in! Lustreglass lip colours + glowy face gloss
Aug 2, 2026

Beach-approved makeup
Aug 1, 2026

Take a peek at what’s trending 👀
Jul 31, 2026

See which products complete your M·A·C Kajal Excess look 👀
Jul 30, 2026

PSA: 40% OFF lip ends tonight! 💋
Jul 29, 2026
MAC Cosmetics on paid media
169 capturedPromotional history, record by record
635 records · latest 5 shown630 more offers sit before Aug 8, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
MAC Cosmetics's competitive set
Benchmark on the same fieldsMAC Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,339 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
MAC Cosmetics on social
147 captured12 buildable shades. 12 hours of long-lasting wear. Which shade of new MAC Lustreglass StainGlass Lip Tint is your fave? Trinket (warm beige) Posh Pit (warm rose brown nude) Traffic (warm apricot) Cake Topper (neutral red brown) Sizzled Peach (peachy brown) Grape Vinyl (cool plum) See Sheer (grapefruit pink) XOXO (warm peach nude) Zoomies (raspberry red) Sneaky Pink (soft pink) Business Casual (warm rosy nude) Soda Poppy (deep berry-toned red) Shop now - online or at your nearest MAC Store. #MACLustreglass
Aug 9, 2026 · Instagram
Eight bouncy shades. Eight ways to shine. Which new MAC Glow Play Bouncy Highlighter are you picking up first? Wind Chill (white pearl with blue and green flip pearl) Sky Kissed (light pink pearl) Stratus (light purple pearl) Cloudburst (light bronze with gold flip pearl) Sunset Drizzle (mauve pearl with blue flip pearl) Cloud Candy (bright red pink with gold flip pearl) Sepia Skies (medium bronze with copper flip pearl) GlowZone (dark brown with purple flip pearl) Shop now – online or at your nearest MAC Store. #MACGlowPlay
Aug 8, 2026 · Tiktok
MAC Snowball Collection, you will always be famous. Find out why makeup artist @lilly_keys is still obsessed with this limited-edition cult classic in the MAC Archives. Watch the full video on YouTube – link in bio. #MACzine
Aug 7, 2026 · Instagram
Unboxing the MAC x Jean-Michel Basquiat collection. Featuring an assortment of special-edition shades, sets, and tools to unlock fearless creativity. Shop now – online or at your nearest MAC Store. #MACxBasquiat ® Estate of Jean-Michel Basquiat. Licensed by Artestar, New York. @artestarnyc
Aug 6, 2026 · Instagram
Kinda chic when lilac makeup is trending and you actually have a lilac lavender blush... 💅🏼🤍 @vinmua wears Skinfinish Colourstruck Blush in LaLaLavender Shop now – online or at your nearest MAC Store.
Aug 5, 2026 · Instagram
Replying to @beejoritys @thelillykeys, MUA to pop music’s hottest stars, is in the MAC Archives making the case for bringing back lilac eye shadow. (And we're here for it.) Watch the full video on the MAC Cosmetics YouTube.
Aug 4, 2026 · Tiktok
@slayyyter swatched all 16 shades of new MAC Kajal Excess Longwear Smoky Eye Liner 🖤 Which one are you grabbing first? Shop MAC online and at @ultabeauty now. #MACKajal https://mac-cosmetics.visitlink.me/-AV2q6
Aug 3, 2026 · Facebook
@slayyyter makes it look easy. @slayyyter for @maccosmetics MAC Global Creative Director: Nicola Formichetti @nicolaformichetti MAC Global VP Creative: Tiff Chang @tiffachang Social Photographer: Kevon Drelon @kevdre Makeup Artist: Lilly Keys @lilly_keys Styling: Hunter Clem @hunterclem_ Hair: Ricky Fraser @rickyfraserhair Manicurist: Natalie Pavloski @nataliepnails Shop MAC online and at @ultabeauty now. #MACKajal
Aug 2, 2026 · Instagram
Get the @slayyyter x MAC eye look ✨ MAC Eye Shadow Shadeshift Chrome in Kaleidoscope MAC Kajal Excess Longwear Smoky Eye Liner in Pitch MACStack Elevated Mascara in Black Stack MAC Lip Pencil in Soar Shop MAC online and at @ultabeauty now. #MACKajal https://mac-cosmetics.visitlink.me/U7gl3x
Aug 1, 2026 · Facebook
My favorite Friday activity: depotting lipsticks and creating your own lip kit >>> 🥹
Jul 31, 2026 · Tiktok
@slayyyter wears new MAC Kajal Excess Longwear Smoky Eye Liner in Pitch, Vintage Teddy, and Decanted – available exclusively at @Ulta Beauty. Slayyyter for MAC Cosmetics MAC Global Creative Director: Nicola Formichetti MAC Global VP Creative: Tiff Chang Photographer: Inez and Vinoodh Styling: Hunter Clem Hair: Ricky Fraser Makeup: Lily Keys Manicurist: Natalie Pavloski Shop MAC online and at Ulta now.
Jul 30, 2026 · Tiktok
She said whaaat. https://mac-cosmetics.visitlink.me/5haPH7
Jul 29, 2026 · Facebook