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MAC Cosmetics’s marketing, tracked daily.

The latest creative MAC Cosmetics puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.

Latest creative

As of November 10, 2026

What we track on MAC Cosmetics

ShopVision captures the public marketing we see from MAC Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
5 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
Data types
HomepageEmailPaid mediaSocialSMS
Dataset
Live

Which channels does MAC Cosmetics use?

All channels

Social is MAC Cosmetics's most-used channel. Jump to a channel below, or read straight down.

MAC Cosmetics homepage updates

56 captured

Cadence

~7.0/ wk

Last 30 days

30

▲ 15%· vs prior 30d

MAC Cosmetics on email

96 captured

Cadence

~8.6/ wk

Last 30 days

37

▲ 23%· vs prior 30d

MAC Cosmetics on social

422 captured

Cadence

~29/ wk

Last 30 days

123

Top platform

Instagram

MAC Cosmetics on sms

4 captured

Cadence

~0.5/ wk

Last 30 days

2

New· vs prior 30d

MAC Cosmetics's competitive set

Benchmark on the same fields

MAC Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
MAC CosmeticsMAC Cosmetics
30%
30%
5
This page
SephoraSephorasephora.com
93
Make Up For EverMake Up For Evermakeupforever.com
92
Ulta BeautyUlta Beautyulta.com
91

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.