What did L.L.Bean do on Black Friday?
On November 28, 2025, L.L.Bean ran up to 25% off sitewide, via "Discount." Independently captured from llbean.com — not aggregator copy.
The offer on the day
LLBEAN.COM
Homepage · captured Nov 30, 2025
25% OFF
25%
Depth on the day
Depth on the day
25%
▼ -4 pts · vs its active-promo avg
Vs discounters
-19 pts
▼ below avg · 44% among discounters
- Headline offer
- 25% OFF
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat L.L.Bean ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
L.L.Bean homepage updates
L.L.Bean homepage updates capture
Captured Nov 30, 2025.
L.L.Bean on email
Give More, Spend Less
Captured Nov 30, 2025.
L.L.Bean on paid media
L.L. BEAN, INC
Captured Nov 30, 2025.
L.L.Bean on social
In New York? Today is the final day to stop by our SoHo Residency before we pack up our flannel and bring it back to Maine! Immerse yourself in the world's coziest flannel at this one-of-a-kind experience and stock up before the holidays. We ❤️ you, New York – hope to see you again soon! Location: 416 W. Broadway, New York NY Dates: October 18 – November 30 (Closed November 26 – 27) Hours: Wednesday – Sunday, 11 a.m. – 7 p.m.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
L.L.Bean's competitive set
Benchmark on the same fieldsL.L.Bean’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
REIrei.com
Lands' Endlandsend.com
Columbia Sportswearcolumbia.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
L.L.Bean on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured L.L.Bean.
What teams ask about Black Friday 2025
Answered from our data- Does L.L.Bean offer Black Friday discounts?
- Yes — on November 28, 2025, L.L.Bean ran 25% OFF.
- How deep was L.L.Bean's Black Friday discount?
- L.L.Bean's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
- What promotional mechanic did L.L.Bean use for Black Friday?
- L.L.Bean ran Black Friday 2025 as "Discount."
- Was L.L.Bean's Black Friday discount sitewide or limited to select items?
- L.L.Bean's Black Friday 2025 discount was sitewide.
- Is L.L.Bean's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did L.L.Bean use for Black Friday?
- L.L.Bean's Black Friday 2025 offer was eligible on: online, app, in-store.