What did Leatherman do on Black Friday?
On November 28, 2025, Leatherman ran up to 50% off on select collections, via "Discount." Independently captured from leatherman.com — not aggregator copy.
The offer on the day
LEATHERMAN.COM
Homepage · captured Nov 30, 2025
50% off customization
50%
Depth on the day
Depth on the day
50%
▲ +11 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- 50% off customization
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online
- Eligible categories
- customizable Leatherman Knife, customizable multi-tool
- Shipping
- —
What ran on each channel
4 channelsWhat Leatherman ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Leatherman homepage updates
Leatherman homepage updates capture
Captured Nov 30, 2025.
Leatherman on email
Colorful Gifting Starts Here
Captured Nov 30, 2025.
Leatherman on paid media
Discover Wave Alpha
Captured Nov 26, 2025.
Leatherman on social
The Rebar is a great option for the ultimate outdoorsman, who needs a tool that can do it all. #leathermantools #giftguide #holidaygifting #multitool #outdoorgear
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Leatherman's competitive set
Benchmark on the same fieldsLeatherman’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Real Avidrealavid.com
Kai Housewareskaiusa.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Leatherman on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Leatherman.
What teams ask about Black Friday 2025
Answered from our data- Does Leatherman offer Black Friday discounts?
- Yes — on November 28, 2025, Leatherman ran 50% off customization.
- How deep was Leatherman's Black Friday discount?
- Leatherman's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Leatherman use for Black Friday?
- Leatherman ran Black Friday 2025 as "Discount."
- Was Leatherman's Black Friday discount sitewide or limited to select items?
- Leatherman's Black Friday 2025 discount was on select collections.
- Is Leatherman's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Leatherman use for Black Friday?
- Leatherman's Black Friday 2025 offer was eligible on: online.