CRKT Purpose’s marketing, tracked daily.
The latest creative CRKT Purpose puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of November 10, 2026
Email
The Holiday Sale starts now
Nov 10, 2026
Social
InstagramA little EDC of the day. Keeping it simple and dark today. 🙌🏻 What’s your EDC look like today? G48 @glockstore Provoke Knife: @crkt_knives (LINK in Highlights Tab) Trijicon RMRcc: @trijicon TLR 7 HLX Sub: @streamlightinc #edc #2A #edcoftheday #pewpew #womenwhocarry
Nov 6, 2026
What we track on CRKT Purpose
ShopVision captures the public marketing we see from CRKT Purpose every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does CRKT Purpose use?
All channelsHomepage is CRKT Purpose's most-used channel. Jump to a channel below, or read straight down.
CRKT Purpose homepage updates
176 capturedCadence
~14/ wk
Last 30 days
60
—· vs prior 30d
CRKT Purpose on email
51 capturedCadence
~4.9/ wk
Last 30 days
21
▲ 24%· vs prior 30d
The Holiday Sale starts now
Nov 10, 2026
Your next carry, up to 40% off
Nov 4, 2026
Forged by War®: Mission-ready tools, designed by warriors.
Nov 3, 2026
Early Black Friday is on
Nov 1, 2026
Fulcrum™ 2: A knife that opens like no other
Oct 31, 2026
Sero: Damascus steel meets titanium
Oct 30, 2026
Explore the Richard Rogers collection
Oct 29, 2026
The new CEO Compact: A slimmer way to carry
Oct 28, 2026
Gear up: Save up to 40% on best-selling fixed blades
Oct 26, 2026
A bold new look for the CEO Compact
Oct 23, 2026
Make the most of hunting season
Oct 21, 2026
See you at SMKW's Fall Festival
Oct 20, 2026
Promotional history, record by record
7 records · latest 1 shown6 more offers sit before Nov 10, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
CRKT Purpose's competitive set
Benchmark on the same fieldsCRKT Purpose’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Kai Housewareskaiusa.com
Spydercospyderco.com
Benchmadebenchmade.com
Cold Steelcoldsteel.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
CRKT Purpose on social
48 capturedCadence
~3.0/ wk
Last 30 days
13
▼ 50%· vs prior 30d
Top platform
Instagram
A little EDC of the day. Keeping it simple and dark today. 🙌🏻 What’s your EDC look like today? G48 @glockstore Provoke Knife: @crkt_knives (LINK in Highlights Tab) Trijicon RMRcc: @trijicon TLR 7 HLX Sub: @streamlightinc #edc #2A #edcoftheday #pewpew #womenwhocarry
Nov 6, 2026 · Instagram
Established in 2016, the Forged by War® program marks 10 years in 2026 of offering Veterans a way to channel their combat experience into design, creating tools that carry the same focus and resolve that carried them through their service. Every project begins with their idea, their story, and their purpose. We just help bring it to life. A portion of each sale goes to the Veteran’s chosen charity, supporting others who’ve walked the same path. For the makers, it’s recovery through creation. For us, it’s an honor to stand beside them. Explore 10 years of Forged by War® and discover the foundations and charities supported by each Veteran designer. Link in bio.
Nov 3, 2026 · Instagram
📝 Another successful trip to @write_on_lou netted me this beautiful A6 leather journal cover, made in house at @analog_kalamazoo and I’m excited to see how it wears my journey. I already have three notebooks inside but I went ahead and picked up the @fieldnotesbrand Appalachian Trail series while I was there. The @crkt_knives Redemption feels like it’s the perfect adventure tool to round out the USA made carry. I’ve expanded my journaling practice from basic daily diary keeping to habit tracking, media logging and commonplace journaling. I’ve challenged myself to listen to a new album every day, read daily, write (anything) daily, and reach out to someone I care about. So far, so good. These tools are only good insofar as they help you live the life you want to live. Just try. Be well friends. @crkt_knives Redemption by @ken_onion @zebrapen_usa Sarasa Grand @fieldnotesbrand Appalachian Trail Series @analog_kalamazoo Leather Cover A6
Oct 30, 2026 · Instagram
https://www.crkt.com/knife/ceo-compact-folding-knife-with-liner-lock?sku=7095PG A knife that’s dressed for success. Coined as the knife that looks like a pen, the CEO Compact by designer Richard Rogers lives on as a true gentleman’s folder built to suit all types of pockets. Thanks to its compact blade size compared to the original, it’s even easier to carry from the home to the office for everyday functionality. Upgraded with a 14C28N blade steel and durable TiNi coating, it delivers the edge performance and sleek look to match its refined profile. The marbled black and purple pattern on the G10 handle adds a bold touch of personality, while the IKBS™ ball bearing pivot ensures smooth, effortless deployment every time. See what’s new at CRKT: https://www.crkt.com/new-releases Sign Up For Our Newsletter: https://www.crkt.com/social-newsletter-sign-up Follow us on TikTok: https://www.tiktok.com/@crkt_official Follow Us On Instagram: https://www.instagram.com/crkt_knives Follow Us On Facebook: https://www.facebook.com/crktofficial Follow Us On X: https://twitter.com/CRKTweet 7095PG CEO Compact Specifications: Blade length: 2.61" (66.27 mm) Blade Edge: Plain Blade thickness: 0.09" (2.26 mm) Overall length: 6.13" (155.58 mm) Weight: 1.70 oz (48.19 g) Blade Steel: 14C28N Blade Finish: Titanium Nitride Handle: G10 Style: Folding Knife w/ Liner Lock
Oct 23, 2026 · Youtube
@raven_the_pirate said to me the other day "Black is the new black". I'd have to say I agree 💯 #crkt #blackisthenewblack #edc #edcgear #knife
Oct 19, 2026 · Instagram
Woods Walk/Shrimp & Grits/Knife Review Chop Chop! 🪵 With a 12” blade and 17” overall length, this is the @crkt_knives Mah-chete. Weighing 1.2 LBS, this one is built to take on the heavy tasks. It sports a walnut handle, with a lanyard hole to tether to that swinging hand. Once I started using this one, I didn’t want to put it down! Both fun & effective, this workhorse begs for action when you have it in your hand. I also found that choking up on the blade helps with more precise work. I’m impressed with what this tool can do.👍👍 *To check out the Mah-chete, and see the rest of the CRKT lineup, visit crktknives.com. #instagood #machete #knifelife #inthewoods #bushcraft
Oct 18, 2026 · Instagram
@crkt_knives Squid ll / M390 Steel / Santos Mahogany Wood Handle simply beautiful. Designed by @burnleyknives
Oct 16, 2026 · Instagram
I’ve said it already and I’ll say it again, @crkt_knives continues to innovate and show off their skill at making a HECK of a budget-friendly knife.
Oct 15, 2026 · Instagram
@crkt_knives Squid. Which one are you choosing
Oct 12, 2026 · Instagram
@crkt_knives Minimalist collection is one you certainly need to check out.
Oct 9, 2026 · Instagram
There’s a reason the Fulcrum™ 2 opens the way it does. And the story behind it is just as interesting as the knife itself. Kevin Wells from @knifenerdery takes us back to where it all started, exploring Charles Kain’s inventive mechanism, Russ Kommer’s design, and how two very different minds came together to create a knife unlike any other. Read the full story on the CRKT blog. Link in bio.
Oct 8, 2026 · Instagram
How Deadly Is A Karambit? If you saw the recent Reacher series featuring these blades you might be wondering… We tested the @crkt_knives Provoke Morphing Karambit designed by @caswellknives on a @ballisticdummylab Torso Full video and breakdown on the @tacticaltavern YouTube channel with very surprising results! What do you think about the karambit knife? #karambit #crkt #ballisticdummy #tacticaltavern #edc
Oct 3, 2026 · Instagram