SOG’s marketing, tracked daily.
The latest creative SOG puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 9, 2026
Email
Next Level Tactical | Pentagon Folders And Fixed Blades
Aug 7, 2026
Social
InstagramConstructed from heat-treated, hardened steel, these batons deliver dependable reach, control, and the reinforced tip provides stopping power when it matters. The textured, non-slip rubber grip keeps the baton secure in all conditions, and the included heavy-duty nylon sheath makes carry and deployment quick and discreet. Built for professionals and civilians alike.
Aug 7, 2026
What we track on SOG
ShopVision captures the public marketing we see from SOG every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does SOG use?
All channelsHomepage is SOG's most-used channel. Jump to a channel below, or read straight down.
SOG homepage updates
87 capturedSOG on email
37 capturedNext Level Tactical | Pentagon Folders And Fixed Blades
Aug 7, 2026
New | 40th Anniversary Limited Edition Bowie
Aug 5, 2026
New $24.95 Heater Neck Knife
Jul 31, 2026
For First Responders | ParaShears, Rapid Rescue, Trident AT
Jul 29, 2026
Buy A Gambit XL, Get A Free Gambit Blackout!
Jul 24, 2026
SOG-TAC XR | Duty Folders Without Compromise
Jul 22, 2026
Last Chance | SEAL FX - 250th Anniversary LTD Edition
Jul 17, 2026
Aegis FLK 2.0 | Back In Stock
Jul 15, 2026
SOG on paid media
2 capturedPromotional history, record by record
268 records · latest 5 shown263 more offers sit before Aug 7, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
SOG's competitive set
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SOG on social
30 capturedConstructed from heat-treated, hardened steel, these batons deliver dependable reach, control, and the reinforced tip provides stopping power when it matters. The textured, non-slip rubber grip keeps the baton secure in all conditions, and the included heavy-duty nylon sheath makes carry and deployment quick and discreet. Built for professionals and civilians alike.
Aug 7, 2026 · Instagram
The PowerPint is a mini multi-tool with that delivers full-sized utility. The Pint comes equipped with 18 tools and a magnetic hex bit holder. And of-course it features SOG's Compound Leverage that provides smooth open and close and increased gripping power. At only 5” long and a lightweight 4.2 ounces, the PowerPint is an all-around multi-tool that's great in your pocket, your pack, on the tool bench, or around the house. Also available in a black coating.
Aug 5, 2026 · Instagram
Made from premium nickel-plated carbon steel, these handcuffs deliver rock-solid strength without the bulk, weighing in at a mere 9 ounces for effortless carry and deployment. With a 51mm distance between cuffs and an overall length of 228mm, these handcuffs strike the perfect balance between maneuverability and control. Each pair includes two standard keys for quick locking and unlocking. It's your responsibility to know your local laws pertaining to the ownership of police-spec handcuffs!
Aug 1, 2026 · Instagram
Rapid features a compact, curved, hawkbill style blade. Stored on a keychain or lanyard loop, Rapid is quickly and easily deployed and flies under the radar when not in use. The design of the handgrip intuitively guides your fingers into the optimal position when deployed, providing a secure grip to get to work. Rapid is quick to deploy from the sheath with a simple tug and is easily controlled with one finger through the index finger hole. Made with a full tang tool design from 420 stainless steel, aluminum pull-ring and textured GRN grip and sheath.
Jul 28, 2026 · Instagram
A versatile and rugged tool designed for the modern adventurer. Crafted from 420 stainless steel, this full tang axe blends durability and precision. The 3” axe blade is razor-sharp and finely honed and ensures reliable cutting and chopping performance in any outdoor scenario. Flush with additional features like a built in mallet and stake remover make this axe a camp must have. The rugged polypropelene handle is heavily textured for a safe and sure grip in wet or dry conditions. Includes a nylon sheath.
Jul 26, 2026 · Instagram
Celebrate 250 years of American freedom with this limited-edition SEAL FX. Proudly made in the USA, only 250 pieces are available worldwide. Each knife features a custom commemorative laser etching and is individually serialized from 1 to 250. Built to be duty ready, the SEAL FX was developed with extensive input and field-tested feedback from professional users, including military special forces and elite law enforcement personnel. It features a razor-sharp tanto blade crafted from S35VN steel, rugged glass-reinforced nylon handle scales for a secure grip, and a configurable Kydex sheath for versatile carry options. Coupon codes cannot be applied to this item.
Jul 25, 2026 · Instagram
This very limited run is getting lower each day. ACT NOW. This is a fully functional, work of art , that is ready for your collection, or ready to protect.
Jul 24, 2026 · Instagram
A hard-use folding knife made entirely in the USA. Designed and optimized in consultation with professional users, the SEAL XR provides the feel and functionality of a SEAL knife in the form of a large format pocket knife. This is SOG's first knife featuring a MagnaCut steel blade, regarded as a top performer in all established standards including edge retention, corrosion resistance, durability, and ease of sharpening. Titanium liners replace the standard steel liners used in the original SEAL XR to trim 20% of the weight from this beast of a knife while adding additional corrosion resistance and durability to this already hardy knife. Black, olive drab, and FDE GRN handle scales are included for the user to decide the look of the knife. This new SEAL knife retains the fully ambidextrous design and XR lock from the original.
Jul 23, 2026 · Instagram
Need a great flashlight that is extremely powerful and built to last? Check ut the full line up from SOG.
Jul 16, 2026 · Instagram
SOG-TAC XR is the go-to folding knife for uniformed professionals. SOG-TAC XR features a 3.4-inch cryogenically heat-treated D2 tool steel blade and an ultra-grippy G10 handle for precise blade control in all situations. SOG’s XR Lock enables smooth ambidextrous single-handed opening in three different ways, with an extremely secure blade-lockup once open. See SOG-TAC XR here: https://tinyurl.com/5n8mhtwe
Jul 15, 2026 · Youtube
Large folding knife made in the USA and designed in consultation with professional users. An extremely durable pocket knife built from GRN and S35VN steel. Locks open with the secure XR lock.
Jul 14, 2026 · Instagram
Happy 250th America! Celebrate this great holiday with "FREEDOM25" and save 25%. Sale runs from 06/30-07/06. Stay Safe.
Jul 3, 2026 · Instagram