Black Friday

SOG’s marketing, tracked daily.

The latest creative SOG puts in front of shoppers — homepage, email and social — captured on the day each one changed.

Latest creative

As of September 25, 2026

Email
Built for Your Next Adventure
Sep 25, 2026
Social
Instagram
Rapid features a compact, dagger style blade. Stored on a keychain or lanyard loop, Rapid is quickly and easily deployed and flies under the radar when not in use. The design of the handgrip intuitively guides your fingers into the optimal position when deployed, providing a secure grip to get to work. Rapid is quick to deploy from the sheath with a simple tug and is easily controlled with one finger through the index finger hole. Made with a full tang tool design from 420 stainless steel, aluminum pull-ring and textured GRN grip and sheath.
Sep 25, 2026

What we track on SOG

ShopVision captures the public marketing we see from SOG every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 3 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
Data types: HomepageEmailSocial
Dataset: Live

Which channels does SOG use?

All channels

Homepage is SOG's most-used channel. Jump to a channel below, or read straight down.

Homepage88
Social36
Email34

SOG homepage updates

88 captured

Cadence

~7.0/ wk

Last 30 days

—· vs prior 30d

SOG on email

34 captured

Cadence

~2.8/ wk

Last 30 days

▲ 20%· vs prior 30d

SOG's competitive set

Benchmark on the same fields

SOG’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch