SOG’s marketing, tracked daily.
The latest creative SOG puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
40% OFF Altair FX Knives
Nov 6, 2026

Social
InstagramA focused multi-tool designed specifically for first responders, ParaShears come complete with a mission-specific toolset that features 11 components, including shears, strap cutter, glass breaker, oxygen wrench and tweezers. Leveraging SOG’s proprietary Compound Leverage technology, ParaShears are able to cut through material easier and quicker than equivalent shears. Capable and reliable, the ParaShears are a multi-tool designed for rapid, precise work under the most stressful conditions in medical applications. Equipped with a nylon sheath for easy carry.
Nov 9, 2026
What we track on SOG
ShopVision captures the public marketing we see from SOG every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does SOG use?
All channelsHomepage is SOG's most-used channel. Jump to a channel below, or read straight down.
SOG homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
SOG on email
25 capturedCadence
~1.4/ wk
Last 30 days
6
▼ 25%· vs prior 30d

40% OFF Altair FX Knives
Nov 6, 2026

Last Call! FREE Throwing Death Cards
Oct 31, 2026

FREE Gift + Up to $60 Off!
Oct 27, 2026

Buy More, Save More | Up to $60 Off
Oct 23, 2026

Flash AT & Flash MT | 20% Off
Oct 21, 2026

FLASH SALE: 20% Off Folders
Oct 16, 2026

Twitch III + FREE Sharpener | Today Only
Oct 9, 2026

Get the Kiku FX for Only $199.99
Oct 7, 2026

Just 50 Anniversary Bowies Left 🗡️
Sep 30, 2026

Built for Your Next Adventure
Sep 25, 2026

NEW: Terminus XR MagnaCut
Sep 22, 2026

40% Off Pentagon FX | One Day Only
Sep 18, 2026
Promotional history, record by record
15 records · latest 1 shown14 more offers sit before Nov 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
SOG's competitive set
Benchmark on the same fieldsSOG’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
SOG on social
26 capturedCadence
~1.9/ wk
Last 30 days
8
▼ 11%· vs prior 30d
Top platform
Instagram
A focused multi-tool designed specifically for first responders, ParaShears come complete with a mission-specific toolset that features 11 components, including shears, strap cutter, glass breaker, oxygen wrench and tweezers. Leveraging SOG’s proprietary Compound Leverage technology, ParaShears are able to cut through material easier and quicker than equivalent shears. Capable and reliable, the ParaShears are a multi-tool designed for rapid, precise work under the most stressful conditions in medical applications. Equipped with a nylon sheath for easy carry.
Nov 9, 2026 · Instagram
Terminus XR upgraded with a 3-inch MagnaCut satin finished blade. The natural walnut handle and slim design creates a knife that is exceptionally lightweight and easy to carry.
Nov 7, 2026 · Instagram
A hard-use folding knife made entirely in the USA. Designed and optimized in consultation with professional users, the SEAL XR provides the feel and functionality of a SEAL knife in the form of a large format pocket knife. This is SOG's first knife featuring a MagnaCut steel blade, regarded as a top performer in all established standards including edge retention, corrosion resistance, durability, and ease of sharpening. Titanium liners replace the standard steel liners used in the original SEAL XR to trim 20% of the weight from this beast of a knife while adding additional corrosion resistance and durability to this already hardy knife. Black, olive drab, and FDE GRN handle scales are included for the user to decide the look of the knife. This new SEAL knife retains the fully ambidextrous design and XR lock from the original.
Oct 29, 2026 · Instagram
This new take on a SOG frame lock classic boasts a 3" 440C sheepsfoot-style blade that’s tough enough to take on everything from slicing up boxes in the garage to building survival shelters in the backwoods. The tried-and-true frame lock design allows you to safely complete your tasks with a fixed blade-like lock-up. while the convenient thumb-hole-style deployment mechanism flips the blade open in a snap.
Oct 28, 2026 · Instagram
The Hidaka FX features a 4.8" CRYO 3V steel blade with a beautiful satin finish and razor-sharp edge, all expertly styled by the legendary Japanese knife designer, Kiku Matsuda. The blade has a classic Matsuda hollow to flat grind that he has built his reputation on for cutting precision and easy maintenance. This knife is finished with a no-slip Micarta handle thats as beautiful as it is functional. The Hidaka FX includes a Kydex sheath for safe storage and easy access.
Oct 25, 2026 · Instagram
SOG partnered with Kiku Matsuda, one of the foremost tactical knife designers and blade grinders in Japan, to produce a line of knives. Matsuda's decades of experience in blade grinding and making fixed blade knives has created one of the most unique, striking, and functional blades available.
Oct 21, 2026 · Instagram
We substituted a D2 steel blade for the XHP steel we use in the original Kiku XR to create a more affordable variant of our legendary Kiku XR folder. Designed by Kiku Matsuda with powerful styling that harks back to its Japanese DNA, the muscular Kiku XR pocket knife makes a subtle statement of strength wherever it’s carried. The high-utility modified tanto blade cuts under virtually every condition, and the G10 handle provides for a sure, secure grip. Expertly blending form and function, the Kiku XR is a rugged solution for situations that require a quick-opening, super-sharp folding knife.
Oct 12, 2026 · Instagram
Created to commemorate a defining milestone in SOG’s legacy, the 40th Anniversary Limited Edition Bowie stands as a tribute to the SOG brand’s craftsmanship and innovation over the last 40 years.
Oct 11, 2026 · Instagram
Rapid features a compact, dagger style blade. Stored on a keychain or lanyard loop, Rapid is quickly and easily deployed and flies under the radar when not in use. The design of the handgrip intuitively guides your fingers into the optimal position when deployed, providing a secure grip to get to work. Rapid is quick to deploy from the sheath with a simple tug and is easily controlled with one finger through the index finger hole. Made with a full tang tool design from 420 stainless steel, aluminum pull-ring and textured GRN grip and sheath.
Oct 8, 2026 · Youtube
SOG partnered with Kiku Matsuda, one of the foremost tactical knife designers and blade grinders in Japan, to produce a line of knives. Matsuda's decades of experience in blade grinding and making fixed blade knives has created one of the most unique, striking, and functional blades available. This knife features Matsuda's distinctive blade grinds on a full tang 4-inch S35VN steel blade. The linen Micarta handle is rugged, easy to clean, looks better the more it is used, and offers superior grip in wet or dry conditions. It comes in a versatile Kydex sheath with an adjustable low-profile, locking mount.
Oct 7, 2026 · Instagram
The go-to folding knife for uniformed professionals, SOG-TAC XR features a 3.4 inch cryogenically heat-treated D2 tool steel blade and ultra-grip G10 handle. SOG’s XR Lock enables smooth ambidextrous single-handed opening in three different ways, with extremely secure blade-lock once open.
Sep 30, 2026 · Instagram
Ready to take your throwing game to the next level? 💪 Our Throwing Death Cards are made with 2.8mm stainless steel for durability and come with a convenient nylon sheath for safe storage.
Sep 21, 2026 · Instagram