SOG’s marketing, tracked daily.
The latest creative SOG puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 2, 2026
Email
Save 30% Off Your Next Purchase!
Sep 1, 2026
Social
InstagramWe substituted a D2 steel blade for the XHP steel we use in the original Kiku XR to create a more affordable variant of our legendary Kiku XR folder. Designed by Kiku Matsuda with powerful styling that harks back to its Japanese DNA, the muscular Kiku XR pocket knife makes a subtle statement of strength wherever it’s carried. The high-utility modified tanto blade cuts under virtually every condition, and the G10 handle provides for a sure, secure grip. Expertly blending form and function, the Kiku XR is a rugged solution for situations that require a quick-opening, super-sharp folding knife.
Sep 2, 2026
What we track on SOG
ShopVision captures the public marketing we see from SOG every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 2, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does SOG use?
All channelsHomepage is SOG's most-used channel. Jump to a channel below, or read straight down.
SOG homepage updates
88 capturedSOG on email
36 capturedSave 30% Off Your Next Purchase!
Sep 1, 2026
Only $129.99 | New Kiku XR D2 - Blackout
Aug 28, 2026
Save 25% Today Only | SOG-TAC XR Folders
Aug 27, 2026
Kiku FX - Blackout | Back In Stock
Aug 26, 2026
Save 20% Today | Celebrate National Knife Day
Aug 24, 2026
Save 25% Today Only | SEAL FX - 250th Anniversary LTD Edition
Aug 21, 2026
New Tellus Machete | A Kukri Bladed Workhorse
Aug 19, 2026
New Diverge AU | EDC Automatics
Aug 14, 2026
New SOG Handcuffs | For Professional Users
Aug 12, 2026
Next Level Tactical | Pentagon Folders And Fixed Blades
Aug 7, 2026
New | 40th Anniversary Limited Edition Bowie
Aug 5, 2026
New $24.95 Heater Neck Knife
Jul 31, 2026
SOG on paid media
2 capturedPromotional history, record by record
43 records · latest 4 shown39 more offers sit before Sep 1, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
SOG's competitive set
Benchmark on the same fieldsSOG’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Benchmadebenchmade.com
Spydercospyderco.com
Cold Steelcoldsteel.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
SOG on social
34 capturedWe substituted a D2 steel blade for the XHP steel we use in the original Kiku XR to create a more affordable variant of our legendary Kiku XR folder. Designed by Kiku Matsuda with powerful styling that harks back to its Japanese DNA, the muscular Kiku XR pocket knife makes a subtle statement of strength wherever it’s carried. The high-utility modified tanto blade cuts under virtually every condition, and the G10 handle provides for a sure, secure grip. Expertly blending form and function, the Kiku XR is a rugged solution for situations that require a quick-opening, super-sharp folding knife.
Sep 2, 2026 · Instagram
SOG partnered with Kiku Matsuda, one of the foremost tactical knife designers and blade grinders in Japan, to produce a line of knives. Matsuda's decades of experience in blade grinding and making fixed blade knives has created one of the most unique, striking, and functional blades available. This knife features Matsuda's distinctive blade grinds on a full tang 4-inch S35VN steel blade. The linen Micarta handle is rugged, easy to clean, looks better the more it is used, and offers superior grip in wet or dry conditions. It comes in a versatile Kydex sheath with an adjustable low-profile, locking mount.
Aug 31, 2026 · Instagram
Powerful, rechargeable and reliable, the SOG M113 LED Flashlight features three OSRAM LEDs powered by a single 21700 lithium battery that delivers up to 140 hours of runtime when operated on the lowest setting. Boasting a capacity of 5000mAh, it delivers an impressive 4000 lumens for a beam distance of up to 288 meters—ensuring you never have to question what’s just up ahead, even in the dead of night. Additionally, it comes equipped with a lockout function, ensuring that it won't accidentally turn on while stored in your pocket or bag. Talk about an after-hours tool you can count on, this light is the perfect companion for search, rescue, and other outdoor activities that take place well after the sun has gone down.
Aug 25, 2026 · Instagram
ONE DAY 0NLY 08/24. USE COUPON CODE NKD20 FOR 20%OFF.
Aug 24, 2026 · Instagram
SOG Diverge Au...Auto Featuring a PVD-coated D2 steel blade, red aircraft-grade textured aluminum handle scales, a lightning-quick automatic opening mechanism, and a reversible deep carry pocket clip.
Aug 23, 2026 · Instagram
SOG Bulwark Featuring a PVD-coated D2 steel blade, red aircraft-grade textured aluminum handle scales, a lightning-quick automatic opening mechanism, and a reversible deep carry pocket clip.
Aug 20, 2026 · Instagram
The Tellus Machete is your ultimate companion for rugged outdoor tasks and is engineered to hack through dense brush, chop wood, and tackle survival challenges with effortless power. Inspired by time tested Kukri machete designs, the compact Tellus Machete features a broad, curved 10.5" 7Cr stainless steel blade that delivers sweeping cuts and superior leverage, making it ideal for trail clearing, camping, or emergency preparedness. Stow or carry your Tellus Machete in its rugged nylon sheath.
Aug 17, 2026 · Instagram
We always say, the best knife is the one you have in your pocket. The Heaters 1.75" blade and 3.6 oz weight make it the perfect knife for carrying in your pocket, in your boot, or around your neck.
Aug 16, 2026 · Instagram
Created to commemorate a defining milestone in SOG’s legacy, the 40th Anniversary Limited Edition Bowie stands as a tribute to the SOG brand’s craftsmanship and innovation over the last 40 years.
Aug 13, 2026 · Instagram
Created to commemorate a defining milestone in SOG’s legacy, the 40th Anniversary Limited Edition Bowie stands as a tribute to the SOG brand’s craftsmanship and innovation over the last 40 years. Based on SOG’s original Bowie knife from 1986, the S1 Bowie, it’s a recreation of the legendary fighting knives used by MACV-SOG in Vietnam. Limited to 500 individually serialized knives, with numbers one through 500 etched into the butt end of each knife. A beautiful pine wood case with a glass viewing lid perfectly presents the knife along with a one of kind Zippo lighter and authenticity documentation. This item is exempt from coupon codes.
Aug 10, 2026 · Instagram
Constructed from heat-treated, hardened steel, these batons deliver dependable reach, control, and the reinforced tip provides stopping power when it matters. The textured, non-slip rubber grip keeps the baton secure in all conditions, and the included heavy-duty nylon sheath makes carry and deployment quick and discreet. Built for professionals and civilians alike.
Aug 7, 2026 · Instagram
The PowerPint is a mini multi-tool with that delivers full-sized utility. The Pint comes equipped with 18 tools and a magnetic hex bit holder. And of-course it features SOG's Compound Leverage that provides smooth open and close and increased gripping power. At only 5” long and a lightweight 4.2 ounces, the PowerPint is an all-around multi-tool that's great in your pocket, your pack, on the tool bench, or around the house. Also available in a black coating.
Aug 5, 2026 · Instagram