Victorinox’s marketing, tracked daily.
The latest creative Victorinox puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
Explore our iconic products
Nov 9, 2026

Social
FacebookOne smooth move is all it takes. The Altius Secrid collection keeps cards organized, protected and ready when you need them. RFID protection and a patented quick-access mechanism meet refined Victorinox design. Discover smarter everyday storage: https://vx.ag/4yRSk6M #MyVictorinox
Nov 6, 2026
What we track on Victorinox
ShopVision captures the public marketing we see from Victorinox every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Victorinox use?
All channelsPaid media is Victorinox's most-used channel. Jump to a channel below, or read straight down.
Victorinox homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Victorinox on email
33 capturedCadence
~2.3/ wk
Last 30 days
10
—· vs prior 30d

Explore our iconic products
Nov 9, 2026

Make every journey truly yours
Nov 7, 2026

Almost Gone: Winter Magic Limited Edition 2026
Nov 6, 2026

How we create the iconic designs you know and love
Nov 5, 2026

Explore our iconic products
Nov 3, 2026

Welcome to Victorinox. Your 10% gift awaits
Nov 1, 2026

Make It Yours With My Victorinox
Oct 31, 2026

How we create the iconic designs you know and love
Oct 30, 2026

Welcome to Victorinox. Your 10% gift awaits
Oct 26, 2026

Make every journey truly yours
Oct 12, 2026

The Right Knives For Cutting Herbs.
Oct 10, 2026

Explore our iconic products
Oct 8, 2026
Victorinox on paid media
200 capturedCadence
~0.2/ wk
Last 30 days
1
Top platform
Victorinox's competitive set
Benchmark on the same fieldsVictorinox’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Victorinox on social
159 capturedCadence
~14/ wk
Last 30 days
61
Top platform
Instagram
One smooth move is all it takes. The Altius Secrid collection keeps cards organized, protected and ready when you need them. RFID protection and a patented quick-access mechanism meet refined Victorinox design. Discover smarter everyday storage: https://vx.ag/4yRSk6M #MyVictorinox
Nov 6, 2026 · Facebook
Some stories are worth carrying forward. In 1891, Swiss cutlers came together to strengthen their craft and shape its future. More than 130 years later, that commitment lives on through Victorinox x Coutelier Suisse. Discover the story. Link in bio. #MyVictorinox
Nov 4, 2026 · Instagram
130+ years of Swiss craftsmanship. A new chapter for the next generation. Meet Victorinox x Coutelier Suisse. #MyVictorinox
Nov 2, 2026 · Tiktok
Pack for the hike, not just the forecast. On their autumn route through Graubünden, @thealpinists rely on a few well-chosen essentials to stay prepared from the first step to the bivouac. See what they take along via the link in bio. #MyVictorinox
Oct 31, 2026 · Instagram
Crisp air, changing weather and shorter days. Autumn in the Swiss Alps calls for a little extra preparation. Join The Alpinists as they share five things they wouldn't head into the mountains without, from a warm drink and a pocket torch to the versatile Victorinox Huntsman. Discover the full story: https://vx.ag/4sqrYa7 Become a part of our social media community! 👉 Visit our website for product and brand information or signup to our Newsletter for regular updates: https://www.victorinox.com 👉 Follow us on social media: Instagram: https://www.instagram.com/victorinox/ Facebook: https://www.facebook.com/Victorinox/ X: https://twitter.com/Victorinox/ Pinterest: https://www.pinterest.com/victorinoxag LinkedIn: https://www.linkedin.com/company/victorinox 👉 Share every day’s adventures with #Victorinox. Take a picture of your Victorinox product, tag it with @Victorinox and #MyVictorinox and post it on X or Instagram.
Oct 30, 2026 · Youtube
@jannisrichli , @wildlicht and @jonihedinger recently headed out on an autumn adventure into the mountains. Crisp air, moody weather and that special, quiet calm you only get this time of year. But with temperatures dropping fast, packing the right gear made all the difference. Here are the 5 essentials we wouldn’t travel without right now: 1. Offline Maps (Physical or digital) – Cell reception drops faster than you think in the mountains. Always have a backup ready. 2. A Travel Game – When it gets dark and cold outside, nothing beats a compact card or board game back at camp. 3. An Thermos Bottle – Hot tea or coffee hits differently when the mountain wind picks up. 4. A Pocket Torch – Daylight fades fast in autumn. Don’t get caught in the dark unprepared. 5. A @victorinox Versatile Tool – From fixing gear to opening snacks, it’s the ultimate problem-solver on the trail. What’s the one item you never leave behind in fall? Let us know below! 👇 #bealpine #MyVictorinox
Oct 29, 2026 · Instagram
When we were younger, the days seemed endless. Today, some weeks pass in the blink of an eye. Time with a friend. Time to read. Time to discover something worth capturing. The most memorable moments are the ones we choose to make time for. Spend Your Time Wisely with the Maverick. Inspired by the Original Swiss Army Knife™, it's a trusted companion for whatever lies ahead. Explore the collection through the link in our bio. #MyVictorinox
Oct 28, 2026 · Instagram
Some moments deserve more of our time. For Paris-based creator Francesco Teddy, spending his time wisely means making time for what matters most. The Maverick is a trusted navigator for whatever lies ahead. https://t.co/pKnqig4S3G #MyVictorinox https://t.co/NBgwxr4IB8
Oct 27, 2026 · X
Something special is taking shape. What is it? You’ll find out soon. Here’s a hint: the new edition will be available exclusively in Switzerland. In our Community, however, we’re giving 20 people the chance to purchase one, even if they live outside Switzerland. Register on our Community platform and enter the draw for a chance to purchase: https://vx.ag/4BpF7nV #MyVictorinox
Oct 26, 2026 · Facebook
Pack. Go. Adapt along the way. From easy access to your work essentials to flexible packing when plans change, the new Spectra Pro Global Carry-On is designed around the way you travel. Discover Spectra Pro: https://vx.ag/4ryfcWw #MyVictorinox
Oct 25, 2026 · Facebook
Work trip? Weekend away? A little bit of both? Meet the new Spectra Pro Global Carry-On. Smart organization keeps essentials within reach, while flexible packing and smooth handling help you move easily from one part of the journey to the next. Organized for work, adaptable for life. Discover Spectra Pro: https://vx.ag/4ryfcWw #MyVictorinox
Oct 24, 2026 · Facebook
Welcome the Year of the Goat. A symbol of compassion, balance and resilience is brought to life on the iconic Huntsman through an intricate design inspired by the zodiac sign. Limited to 8,888 pieces worldwide. Discover it via the link in our bio. #MyVictorinox
Oct 23, 2026 · Instagram