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Kiehl's
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BF2025
All brands on Black Friday

What did Kiehl's do on Black Friday?

On November 28, 2025, Kiehl's ran up to 50% off on select collections, via "Discount." Independently captured from kiehls.com — not aggregator copy.

The offer on the day

KIEHLS.COM

Homepage · captured Nov 30, 2025

30% Off Select,UP TO 50% off

50%

Depth on the day

Depth on the day

50%

▲ +21.1 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
30% Off Select,UP TO 50% off
Mechanic
Discount
Scope
Collection
Where it ran
online, in-store
Eligible categories
holiday sets, bestsellers
Shipping
—

What ran on each channel

3 channels

What Kiehl's ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Kiehl's homepage updates

Kiehl's homepage updates capture

Captured Nov 30, 2025.

Kiehl's on paid media

Thank you @kiehls for getting me out of my comfort zone and letting me do my first interview! Had so much fun spreading chaos and giving out skin care!! Should I do more interviews? #KiehlsPartner #fyp #relatable #comedy #streetinterview #skincare

Captured Nov 26, 2025.

Kiehl's on social

Quick stop at the Kiehl’s vending machine for my ultimate pick: Ultra Facial Cream. Keeps skin hydrated, balanced, and ready for anything, all year long! 💚 Shop our biggest sale of the year happening now! #holidays #savings

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Kiehl's's competitive set

Benchmark on the same fields

Kiehl's’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Kiehl'sKiehl's
29%
100%
5
This page
Skincare Powered by NatureSkincare Powered by Natureorigins.com
98
Open profile →
CliniqueCliniqueclinique.com
96
Open profile →
L'Occitane en ProvenceL'Occitane en Provenceloccitane.com
92
Open profile →
Paula's ChoicePaula's Choicepaulaschoice.com
90
Open profile →
Estee LauderEstee Lauderesteelauder.com
89
Open profile →
AesopAesopaesop.com
88
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Kiehl's on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Kiehl's.

YearHeadline offerDepth
202530% Off Select,UP TO 50% off50%

What teams ask about Black Friday 2025

Answered from our data
Does Kiehl's offer Black Friday discounts?
Yes — on November 28, 2025, Kiehl's ran 30% Off Select,UP TO 50% off.
How deep was Kiehl's's Black Friday discount?
Kiehl's's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Kiehl's use for Black Friday?
Kiehl's ran Black Friday 2025 as "Discount."
Was Kiehl's's Black Friday discount sitewide or limited to select items?
Kiehl's's Black Friday 2025 discount was on select collections.
Is Kiehl's's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Kiehl's use for Black Friday?
Kiehl's's Black Friday 2025 offer was eligible on: online, in-store.