Aesop’s marketing, tracked daily.
The latest creative Aesop puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of September 3, 2026
Email
Introducing the Fragrant Fables
Sep 1, 2026
Paid media
MetaAug 28, 2026
Social
Instagram‘Of Scent and Stanza’ is a multi-sensorial introduction to our Fragrant Fables collection of Eaux de Parfum, at The Hyōkeikan, Tokyo National Museum. Featuring bespoke creations from a washi paper artisan, the exhibition explores the olfactive, literary and aesthetic foundations of a selection of aromas.
Sep 3, 2026
What we track on Aesop
ShopVision captures the public marketing we see from Aesop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 3, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Aesop use?
All channelsPaid media is Aesop's most-used channel. Jump to a channel below, or read straight down.
Aesop homepage updates
88 capturedAesop on email
45 capturedIntroducing the Fragrant Fables
Sep 1, 2026
Introducing Unforeseen Aer Eau de Parfum
Aug 31, 2026
Hand and body care of note and newness
Aug 29, 2026
Coming soon: Unforeseen Aer Eau de Parfum
Aug 26, 2026
Aromatic enhancement for treasured spaces
Aug 25, 2026
Regimens for slow Sundays
Aug 23, 2026
The essentialist’s guide to epidermal excellence
Aug 22, 2026
A cleanser of contrasts
Aug 19, 2026
Receive a deluxe sample with your purchase
Aug 18, 2026
Fragrances and Hand Balms, matched
Aug 17, 2026
Pairing Body Cleansers and Balms
Aug 15, 2026
Hand and body care of note and newness
Aug 13, 2026
Aesop on paid media
168 captured
Aesop on sms
4 capturedPromotional history, record by record
114 records · latest 1 shown113 more offers sit before Sep 1, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Aesop's competitive set
Benchmark on the same fieldsAesop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Grown Alchemistgrownalchemist.com
Malin+Goetzmalinandgoetz.com
Nécessairenecessaire.com
Diptyquediptyqueparis.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Aesop on social
87 captured‘Of Scent and Stanza’ is a multi-sensorial introduction to our Fragrant Fables collection of Eaux de Parfum, at The Hyōkeikan, Tokyo National Museum. Featuring bespoke creations from a washi paper artisan, the exhibition explores the olfactive, literary and aesthetic foundations of a selection of aromas.
Sep 3, 2026 · Instagram
Discovery in the details. Our Fragrant Fables are housed in new bottles, with every element devised to subtly underline a long-standing story of considered design and sensorial curiosity. The signature amber glass vessels feature a taller silhouette and tactile elements, while the textured cap pays reverence to a millennia-old material used to pave streets and build landmarks in our home city of Melbourne.
Sep 2, 2026 · Instagram
Perfumers Barnabé Fillion and Céline Barel describe the process of creating the Fragrant Fable collection, and the interweaving of a Fabulist Accord and Radical Ingredient to evoke the narrative of each fragrance.
Sep 1, 2026 · Instagram
Created by Aesop’s in-house Design team, Aesop Guangzhou Parc Central’s interior gives a second life to leftover marble from a long-time contractor's factory, located 100 kilometres away. Some of the salvaged stones, cut into rectangular shapes, are meticulously set into the cement walls, forming intricate patterns that flow from the shopping centre store façade to the shelves, where rows of amber bottles stand in regimented counterpoint.
Aug 31, 2026 · Pinterest
On the factory floor, the finishing touches are being applied—before our next chapter is unveiled.
Aug 30, 2026 · Instagram
At Aesop Beijing Taikoo Li Sanlitun, curious noses are invited to an olfactory passage amid the brand’s nonconformist Eaux de Parfum—with the scents lingering, visitors can take respite on the ample velvet sofa. From this vantage point, the circular composition of the space—everything radiating from the centre in a nod to the store’s location in the country’s capital—can be taken in.
Aug 27, 2026 · Pinterest
For those with a nose for intrigue, new sensorial tales—coming soon.#Aesop #AesopFragrance Sculptural forms by Acierta Retail
Aug 25, 2026 · Tiktok
Designed with longstanding collaborators Torafu Architects, inhabiting the corner lot of a two-storey building on a leafy street, Aesop Taichung is gregarious yet pragmatic. For those customers weary of walking, ample seating allows for a moment of respite and an opportunity to take stock of the reinterpretation of Taiwan’s familiar places.
Aug 23, 2026 · Pinterest
Aesop High Street Armadale—four decades later. In 1987, our founder opened an atypical hair salon on Baldwin Street in Melbourne. The space laid the foundation for what Aesop stores would become: rooted in their surroundings, and crafted from humble, enduring materials. Now, just around the corner, a new alabaster façade is reminiscent of that original salon: a homecoming, only to begin again.
Aug 22, 2026 · Instagram
Lessons from the lab: Dr Sacha Salameh, one of our leading scientific voices, delves into the benefits, ingredients and the various intricacies of Resolute Facial Concentrate. Enriched with a gentle Retinoid, the oil-serum is suitable even for those with more sensitive skin, helping address needs that may arise with the passing of time—from increased dehydration to a slower rate of renewal.
Aug 21, 2026 · Instagram
Author and creator @Sam Morris spoke at the Queer Library in Aesop Brighton about how writing has been a healing process, and how the experiences that resist language can also be the most compelling to write about. #TheAesopQueerLibrary
Aug 20, 2026 · Tiktok
At Aesop SamCheong, hours are measured in well-practiced gestures of care and preservation: restoring order to stainless steel shelves, brewing a comforting cup of tea, or sweeping away the remains of the day. Harmony is thereby retained in this serene Seoul store, which features a network of interconnected pipes that deliver water—and light—to the central basin.
Aug 18, 2026 · Instagram