Aesop’s marketing, tracked daily.
The latest creative Aesop puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Uplifting from the neck down
Sep 25, 2026
Paid media
MetaOur aromas, rewritten
Sep 15, 2026
Social
InstagramShall we dare shatter what holds us back? Boundless Erémia Eau de Parfum—a fragrant fable about freedom. Green Tomato Leaves emerge beyond a Cracked Concrete Accord. Find out more via the link in our bio.
Sep 24, 2026
What we track on Aesop
ShopVision captures the public marketing we see from Aesop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Aesop use?
All channelsPaid media is Aesop's most-used channel. Jump to a channel below, or read straight down.
Aesop homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Aesop on email
56 capturedCadence
~4.0/ wk
Last 30 days
17
▼ 19%· vs prior 30d
Uplifting from the neck down
Sep 25, 2026
Unforeseen Aer—an unconventional fougère
Sep 23, 2026
Receive a premium sample of Solais
Sep 22, 2026
Verdant, crisp and bright fragrances
Sep 21, 2026
Indulgent and sumptuous fragrances to transport
Sep 18, 2026
Touching upon the textural
Sep 16, 2026
Introducing the Fragrant Fables
Sep 14, 2026
As summer ends, care continues
Sep 12, 2026
For you—and your interlocutors
Sep 10, 2026
Fragrant forecast: fresh, with a chance of showers
Sep 8, 2026
Indulgent and sumptuous fragrances to transport
Sep 7, 2026
Unforeseen Aer—an unconventional fougère fragrance
Sep 5, 2026
Aesop on paid media
254 capturedCadence
~30/ wk
Last 30 days
127
Top platform
Aesop on sms
4 capturedPromotional history, record by record
120 records · latest 5 shown115 more offers sit before Sep 21, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Aesop's competitive set
Benchmark on the same fieldsAesop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Grown Alchemistgrownalchemist.com
Malin+Goetzmalinandgoetz.com
Nécessairenecessaire.com
Diptyquediptyqueparis.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Aesop on social
93 capturedCadence
~8.2/ wk
Last 30 days
35
—· vs prior 30d
Top platform
Instagram
Shall we dare shatter what holds us back? Boundless Erémia Eau de Parfum—a fragrant fable about freedom. Green Tomato Leaves emerge beyond a Cracked Concrete Accord. Find out more via the link in our bio.
Sep 24, 2026 · Instagram
A fragrant takeover at Aesop Regent Street in London. Experience it until 4 October #Aesop #AesopFragrance
Sep 23, 2026 · Tiktok
A new Fragrant Fable about the value of imperfection #Aesop #AesopFragrance
Sep 21, 2026 · Tiktok
How can trust illuminate our connections? Tacit Truths Eau de Parfum—a fragrant fable about trust—conjures the dawning radiance of First Light, as Basil brings radically verdant freshness. Find out more via the link in our bio.
Sep 20, 2026 · Instagram
A cultivation of kinship. In celebration of Chuseok—the Korean harvest festival— select stores pay homage to the strength of human connection. This year’s installation centres on the time-honoured craft of jippul which sees dried rice straw hand-woven into intricate yet humble forms such as the Meongseok, a traditional mat on which familiar company may congregate.
Sep 19, 2026 · Instagram
Scents and stories drift through the air at Aesop Sydney as our Fragrant Fables collection takes over the store until 2 November. In the unique inner sanctum that is the Sensorium, visitors are invited to experience the full library of aromas, including the fresh gust of new Unforeseen Aer Eau de Parfum.
Sep 18, 2026 · Instagram
'A resonance between water and wind.’ Hiroko Tanino, one of just 11 artisans officially certified in the trade of papermaking by hand, explains how she created washi paper scrolls for our sensorial exhibition at The Hyōkeikan, Tokyo National Museum. Suspended from high, they formed canopied spaces in which guests explored our collection of Fragrant Fables—including new Unforeseen Aer Eau de Parfum.
Sep 17, 2026 · Instagram
Inside Aesop Eaton Centre, grey fossilised limestone supports an immense cast-concrete basin, which echoes the saucer-like form of the City Hall’s council chamber. Two generous walls of lacquered product shelving frame the corner space in allusion to the placement of the City Hall towers. The counter’s leather top contributes warm tactility. Grey wood-wool fibres, tiled on the ceiling, achieve a muted ambiance—a relief from the humming centre.
Sep 16, 2026 · Pinterest
How can change enrich us? A gentle wind, wary of disturbing, restrains its impetuous nature. Then, a fresh gust—and in the sublime chaos that ensues, it learns to revel in its once-supposed flaws. Introducing Unforeseen Aer Eau de Parfum: a nuanced take on a classic Fougère scent, in which a Fabulist Accord of Pure Air contrasts with the Radical Ingredient of Nutmeg.
Sep 15, 2026 · Facebook
A scent—and story—for all #Aesop #AesopFragrance
Sep 13, 2026 · Tiktok
At the Fragrant Fables Library in Aesop Beverly Drive, West Coast visitors can make their mark on any chosen scent from our collection. An engraver is at hand from today until Sunday to customise any Eau de Parfum purchased in-store this weekend, with a second opportunity between 18–20 September.
Sep 12, 2026 · Instagram
Taking inspiration from the Fabulist Accord that underpins Entirely Aurner Eau de Parfum, namely the imagined aroma of Silver Ore, artisan Hiroko Tanino crafted washi paper with a distinctive metallic finish, evoking the fragrance’s iridescent resolve as seen at ‘Of Scent and Stanza’, a multi-sensorial exploration of our Fragrant Fables collection, held earlier this month at The Hyōkeikan, Tokyo National Museum.
Sep 11, 2026 · Instagram