Skip to content
Aesop
aesop.com ↗

Aesop’s marketing, tracked daily.

The latest creative Aesop puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Aesop

ShopVision captures the public marketing we see from Aesop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Aesop use?

All channels

Paid media is Aesop's most-used channel. Jump to a channel below, or read straight down.

Aesop homepage updates

83 captured

Cadence

~6.8/ wk

Last 30 days

29

▲ 12%· vs prior 30d

Aesop on email

50 captured

Cadence

~3.7/ wk

Last 30 days

16

▼ 6%· vs prior 30d

Aesop on social

83 captured

Cadence

~4.9/ wk

Last 30 days

21

▼ 25%· vs prior 30d

Top platform

Instagram

Aesop's competitive set

Benchmark on the same fields

Aesop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
AesopAesop
—
—
4
This page
Grown AlchemistGrown Alchemistgrownalchemist.com
95
Malin+GoetzMalin+Goetzmalinandgoetz.com
92
Le Labo FragrancesLe Labo Fragranceslelabofragrances.com
90
Open profile →
NécessaireNécessairenecessaire.com
88
Kiehl'sKiehl'skiehls.com
85
Open profile →
Salt and StoneSalt and Stonesaltandstone.com
85
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.