What did icebreaker do on Black Friday?
On November 28, 2025, icebreaker ran up to 25% off on select items, via "Discount." Independently captured from icebreaker.com — not aggregator copy.
The offer on the day
ICEBREAKER.COM
Homepage · captured Nov 30, 2025
25% off
25%
Depth on the day
Depth on the day
25%
▲ +9.6 pts · vs its active-promo avg
Vs discounters
-19 pts
▼ below avg · 44% among discounters
- Headline offer
- 25% off
- Mechanic
- Discount
- Scope
- Select
- Where it ran
- online
- Eligible categories
- Full Price items
- Shipping
- —
What ran on each channel
4 channelsWhat icebreaker ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
icebreaker homepage updates
icebreaker homepage updates capture
Captured Nov 30, 2025.
icebreaker on email
25% off isn’t over yet…
Captured Nov 30, 2025.
icebreaker on paid media
Vf Outdoor, Inc.
Captured Nov 29, 2025.
icebreaker on social
Nature endures what we can’t. Storms, frost, drought, time — and still, it blooms. Strength doesn’t need to fight. It just grows. #movetonatural
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
icebreaker's competitive set
Benchmark on the same fieldsicebreaker’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
IBEXibex.com
Ridge Merinoridgemerino.com
Woolly Clothing Cowoolly.clothingMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
icebreaker on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured icebreaker.
What teams ask about Black Friday 2025
Answered from our data- Does icebreaker offer Black Friday discounts?
- Yes — on November 28, 2025, icebreaker ran 25% off.
- How deep was icebreaker's Black Friday discount?
- icebreaker's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
- What promotional mechanic did icebreaker use for Black Friday?
- icebreaker ran Black Friday 2025 as "Discount."
- Was icebreaker's Black Friday discount sitewide or limited to select items?
- icebreaker's Black Friday 2025 discount was on select items.
- Is icebreaker's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did icebreaker use for Black Friday?
- icebreaker's Black Friday 2025 offer was eligible on: online.