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Gibson
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BF2025
All brands on Black Friday

What did Gibson do on Black Friday?

On November 28, 2025, Gibson ran up to 50% off on select collections, via "Discount." Independently captured from gibson.com — not aggregator copy.

The offer on the day

GIBSON.COM

Homepage · captured Nov 30, 2025

Up to 20% off select guitars, including select Mod Collection, and save 50% on select apparel

50%

Depth on the day

Depth on the day

50%

▲ +26.1 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
Up to 20% off select guitars, including select Mod Collection, and save 50% on select apparel
Mechanic
Discount
Scope
Collection
Where it ran
online, app, in-store
Eligible categories
guitars, Mod Collection, apparel
Shipping
—

What ran on each channel

3 channels

What Gibson ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Gibson homepage updates

Gibson homepage updates capture

Captured Nov 30, 2025.

Gibson on paid media

Gibson on paid media capture

Captured Nov 30, 2025.

Gibson on social

Black Week is here, and so is our biggest deal of the year. Dive into premium lessons, guided practice, and all the tools to keep your guitar journey moving forward. Get 50% off now! https://t.co/s0ljfSZzIH https://t.co/IioJovECPl

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

Gibson's competitive set

Benchmark on the same fields

Gibson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
GibsonGibson
24%
50%
4
This page
Fender GuitarsFender Guitarsfender.com
98
Open profile →
Heritage GuitarsHeritage Guitarsheritageguitars.com
94
Martin GuitarsMartin Guitarsmartinguitar.com
90
Open profile →
Taylor GuitarsTaylor Guitarstaylorguitars.com
88
Open profile →
ESP GuitarsESP Guitarsespguitars.com
82
Suhr.comSuhr.comsuhr.com
78

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Gibson on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Gibson.

YearHeadline offerDepth
2025Up to 20% off select guitars, including select Mod Collection, and save 50% on select apparel50%

What teams ask about Black Friday 2025

Answered from our data
Does Gibson offer Black Friday discounts?
Yes — on November 28, 2025, Gibson ran Up to 20% off select guitars, including select Mod Collection, and save 50% on select apparel.
How deep was Gibson's Black Friday discount?
Gibson's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Gibson use for Black Friday?
Gibson ran Black Friday 2025 as "Discount."
Was Gibson's Black Friday discount sitewide or limited to select items?
Gibson's Black Friday 2025 discount was on select collections.
Is Gibson's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Gibson use for Black Friday?
Gibson's Black Friday 2025 offer was eligible on: online, app, in-store.