Fender’s marketing, tracked daily.
The latest creative Fender puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Fender
ShopVision captures the public marketing we see from Fender every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 12, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Fender use?
All channelsPaid media is Fender's most-used channel. Jump to a channel below, or read straight down.
Fender homepage updates
86 capturedFender on email
32 captured
New Finishes | American Vintage II
Aug 11, 2026

Best Gear for Funk, Alternative & Blues
Aug 10, 2026

American Professional II Price Drop | $200 Off
Aug 9, 2026

Paranormal Series | Bold New Designs
Aug 8, 2026

Tube Amps | Achieve the Ultimate Tone
Aug 7, 2026

The Iconic Telecaster | Artist Signature
Aug 6, 2026

The Next Generation of Effects Pedals
Aug 4, 2026

Late '50s Stratocaster | Vintera III
Aug 3, 2026

Design Your Ideal Guitar | Mod Shop
Aug 1, 2026

Price Drop | American Professional II
Jul 31, 2026

ENDS TONIGHT | 0% Interest for 36 Months
Jul 30, 2026

Can You Guess These Artists?
Jul 29, 2026
Fender on paid media
200 capturedPromotional history, record by record
202 records · latest 5 shown197 more offers sit before Aug 9, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Fender's competitive set
Benchmark on the same fieldsFender’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,339 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Fender on social
183 capturedIt’s time for another #JaySpray! We’re loving this Candy Tangerine Telecaster painted by @jncolor. 🧡
Aug 12, 2026 · Instagram
New American Vintage II Series Colors! Now available in Vintage Blonde, Surf Green, Candy Apple Red, Olympic White, 3-Color Sunburst and Prototype White. Start shopping at the link in bio.
Aug 11, 2026 · Instagram
Get a closer look at the 75th Anniversary American Professional PJ Bass — featuring an alder body with a flame maple top, anniversary V-Mod Jazz Bass and Precision Bass pickups and a deep “C”-shaped maple neck. Learn more: https://www.fender.com/pages/precision-bass
Aug 8, 2026 · Facebook
Kick off your weekend with this stunning Journeyman Cocobolo Jazz Bass by Jason Smith. This one's headed to Sweetwater. https://t.co/r2XlGwiQxE
Aug 7, 2026 · X
Take a moment with Twanguero as he lets his Tele sing. ⚡
Aug 6, 2026 · Facebook
It's time for another #JaySpray! We're loving this Candy Tangerine Telecaster painted by Jay Nelson. 🧡
Aug 5, 2026 · Facebook
Will Bennett puts the all-new V2 Effects Pedals to the test. Designed for players who want premium tone, expanded control, and a pedalboard-friendly format, the lineup includes The Bends V2 Compressor, The Pelt V2 Fuzz, Santa Ana V2 Overdrive, and Pugilist V2 Distortion. Watch the full video: https://youtu.be/DDkhJA6lamE
Aug 4, 2026 · Facebook
We've got this jam from Anibal and his Vintera III Jaguar on repeat. 🌀 Get one of your own: https://www.fender.com/products/vintera-iii-mid-60s-jaguar?variant=48003309142238&utm_source=google&utm_medium=cpc&utm_campaign=Fender_US_Ecomm_Google_PMax_Standard_ElecticGuitars_PL14_Purchase&utm_id=18827614940&utm_adgroup=PMax_FullFunnel_ElectricGuitars_PL14_VinteraIII&utm_term=&utm_content=
Aug 1, 2026 · Facebook
For Keith Urban, the Telecaster is at the heart of his signature sound. Hear about the artists who inspired him, the stories behind his song titles and why the Tele gives him the freedom to express himself like no other instrument. Watch the full video: https://youtu.be/qEEKu92Wtfg
Jul 31, 2026 · Facebook
Jul 28, 2026 · Facebook
Step inside the Fender Custom Shop and meet the artisans shaping our most iconic instruments in our new series: Meet The Builder. In our second episode, sit down with Dennis Galuska as he talks about how he went from cabinet making to guitar building, shares his most notable builds to date and helps Nathaniel Murphy's custom guitar come to life. Watch the full episode: https://youtu.be/pA9hXlQM-k8
Jul 27, 2026 · Facebook
We’re taking a look at some of our fan-favorite Artist Signature models from years past and present. Next up: The Jaco Pastorius Jazz Bass. Specs include: 🔎 Select alder body with no pickguard 🔎 Maple neck with "C" profile and side dots centered on fret marker lines 🔎 Urethane-coated pau ferro "slab" fretless fingerboard with inlaid fret marker lines 🔎 Dual American Vintage single-coil Jazz Bass pickups 🔎 Vintage-style bridge 🔎 Reverse tuners Learn more: https://www.fender.com/products/jaco-pastorius-jazz-bass
Jul 25, 2026 · Facebook