Fender’s marketing, tracked daily.
The latest creative Fender puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on Fender
ShopVision captures the public marketing we see from Fender every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Fender use?
All channelsSocial is Fender's most-used channel. Jump to a channel below, or read straight down.
Fender homepage updates
85 capturedCadence
~6.8/ wk
Last 30 days
29
—· vs prior 30d
Fender on email
52 capturedCadence
~4.0/ wk
Last 30 days
17
▲ 13%· vs prior 30d

Jazzmaster | Alt Rock, Shoegaze & Indie
Sep 12, 2026

Mod Shop | FREE Upgrades!
Sep 10, 2026

NEW | The Troy Van Leeuwen Telecaster XII
Sep 8, 2026

Supporting Players in Every Way
Sep 6, 2026

Coming Soon | Squier Paranormal Troy Van Leeuwen Telecaster XII
Sep 4, 2026

Top Picks From Our Lineup
Sep 3, 2026

Your Next Favorite Electric Bass Could Be Here
Sep 2, 2026

Explore More From Our Electric Bass Collection
Sep 1, 2026

Update Your Rig | Limited Edition Tele
Aug 14, 2026

Create Your Own Telecaster | Mod Shop
Aug 13, 2026

New Finishes | American Vintage II
Aug 11, 2026

Best Gear for Funk, Alternative & Blues
Aug 10, 2026
Promotional history, record by record
154 records · latest 5 shown149 more offers sit before Sep 25, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Fender's competitive set
Benchmark on the same fieldsFender’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Fender on social
142 capturedCadence
~11/ wk
Last 30 days
48
▼ 8%· vs prior 30d
Top platform
Facebook
Here's a super unique build from Andy Hicks for A Strings. What does your custom shop build look like?
Sep 24, 2026 · Facebook
Next stop: Seattle. 🌲 Ryan from 60 Cycle Hum visits Thunder Road Guitars, a local staple for 15 years and now in a new location. The team handpicks every guitar, curating a mix of vintage, used and premium instruments for players of all levels. Ryan explores the vintage and premium room, playing a Fender 1967 Coronado, vintage Musicmaster guitars and a Thunder Road exclusive: the Fender Custom Shop 1959 Thunder Road Stratocaster in Shell Pink.
Sep 23, 2026 · Facebook
2026 Fender Next Artist Redoor performs their song “Feathers”. 🪶 Watch now: https://www.youtube.com/watch?v=2LVXfExi84c
Sep 22, 2026 · Facebook
P Bass 🤝 Punk. We talk inspirations and music beginnings with Glen Matlock of the Sex Pistols. Watch the full video: https://youtu.be/sVQ69cEX6RI
Sep 19, 2026 · Facebook
Come with us to Warped Tour Mexico City! 🇲🇽 Fender’s Guitar Correspondent @brittanyrogersmusic takes us behind the scenes of the festival’s first-ever Mexico City stop, capturing an unforgettable weekend of music and guitar moments.
Sep 18, 2026 · Instagram
Watch 2026 Fender Next Artist @fayzz_chengdu perform their song “Echo Dance” at the link in bio. ⚡
Sep 16, 2026 · Instagram
Introducing the Lee Sklar Precision Bass — paying tribute to one of the most recorded and revered bassists in history and whose feel, taste and tone have shaped the sound of popular music for over five decades. Featuring dual EMG active Lee Sklar P pickups, modified P Bass neck https://t.co/DE0N5eMJe5
Sep 15, 2026 · X
Get a closer look at the Paranormal Troy Van Leeuwen Telecaster XII. Learn more at the link in bio.
Sep 12, 2026 · Instagram
A Telecaster, an Esquire and a lot of live shows. Lee Kiernan of IDLES takes us through his heavily modified guitars and the stories behind them. Watch more: https://youtu.be/j7-HRy7y4Ro
Sep 10, 2026 · Facebook
2026 Fender Next Artist @pacificabanda brings the digicam and their favorite Fender guitars to soundcheck. 📸
Sep 9, 2026 · Instagram
Introducing the Troy Van Leeuwen Telecaster XII. Loaded with the out-of-this-world style that makes Paranormal Series guitars some of our most beloved, this signature 12-string comes wrapped in a custom Copper Age finish, features all the iconic design and twang you expect from a Tele and delivers the shimmering sounds the Queens of the Stone Age multi-instrumentalist is known for. Learn more at the link in bio.
Sep 8, 2026 · Instagram
We have something very special coming soon with @troyvanleeuwen. 👀 Head to the link in bio to be the first to know and enter for a chance to win one of your own.
Sep 4, 2026 · Instagram