Fender’s marketing, tracked daily.
The latest creative Fender puts in front of shoppers — homepage, email, social and sms — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
Trending Gear. Collabs. Artists. Mod Shop.
Nov 6, 2026

Social
FacebookDiscover the American Professional Jazzmaster in Olympic White. Featuring Two V-Mod III single-coil Jazzmaster pickups Panorama, Jazzmaster tremolo with pop-in arm and ClassicGear J-Bridge delivering the sparkle and chime the Jazzmaster is known for. Learn more: https://www.fender.com/collections/american-professional-series
Nov 8, 2026
What we track on Fender
ShopVision captures the public marketing we see from Fender every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailSocialSMS
- Dataset
- Live
Which channels does Fender use?
All channelsSocial is Fender's most-used channel. Jump to a channel below, or read straight down.
Fender homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Fender on email
38 capturedCadence
~1.4/ wk
Last 30 days
6
▼ 60%· vs prior 30d

Trending Gear. Collabs. Artists. Mod Shop.
Nov 6, 2026

New Color | Limited Edition Brent Mason Telecaster
Nov 5, 2026

Tell Us About Yourself
Nov 4, 2026

The Right Electric | Explore Your Options
Nov 3, 2026

Exclusives Sale | Select Made in Japan & Squier Affinity
Nov 2, 2026

Welcome to Fender
Nov 1, 2026

Rock Fender Gear From Head to Toe
Oct 10, 2026

Coming Soon | A New Film Feat. Dinosaur Jr. & Friends
Oct 9, 2026

Joe Bonamassa Tone Master '59 Twin-Amp | Available Now
Oct 8, 2026

NEW | John 5 Telecaster Collection
Oct 6, 2026

The One. For All.
Oct 5, 2026

Play Now, Pay Later: Your Next Electric Guitars
Oct 4, 2026
Fender on sms
36 capturedCadence
~4.2/ wk
Last 30 days
18
▲ 100%· vs prior 30d
Promotional history, record by record
19 records · latest 2 shown17 more offers sit before Nov 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Fender's competitive set
Benchmark on the same fieldsFender’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Fender on social
113 capturedCadence
~16/ wk
Last 30 days
70
▲ 63%· vs prior 30d
Top platform
Instagram
Discover the American Professional Jazzmaster in Olympic White. Featuring Two V-Mod III single-coil Jazzmaster pickups Panorama, Jazzmaster tremolo with pop-in arm and ClassicGear J-Bridge delivering the sparkle and chime the Jazzmaster is known for. Learn more: https://www.fender.com/collections/american-professional-series
Nov 8, 2026 · Facebook
We head to Mexico City to check out the @eusicamx Fender lineup, spanning baritones, Artist Signatures, Custom Shop models and more. 🎸🇲🇽
Nov 7, 2026 · Instagram
Switchfoot stopped by the Fender office in Nashville to perform ‘Wake Up, Mr. Crow’ off their new album Forever Now on the new American Professional series, recorded into Fender Studio Pro. Watch the full performance: https://youtu.be/LKlLRwI62Iw?si=-URPfKW2R6_QMpU2
Nov 6, 2026 · Facebook
A new look for a Nashville classic. Introducing the Brent Mason Telecaster in Black. This limited edition Tele is loaded with every feature a session ace could need — including a built-in Glaser Bender to capture the country twang of pedal steel. Learn more: https://www.fender.com/products/limited-edition-brent-mason-telecaster-black
Nov 5, 2026 · Facebook
@switchfoot stopped by the Fender office in Nashville to perform ‘Wake Up, Mr. Crow’ off their new album Forever Now on the new American Professional series, recorded into Fender Studio Pro. Watch the full performance at the link in bio
Nov 3, 2026 · Instagram
Introducing the American Professional HotShot Telecaster. Featuring a V-Mod III Stratocaster pickup in the middle position, additional push-push switching to add the neck pickup and compensated Brass Bullet saddles for superior comfort, intonation and tone. Find out more in the bio link.
Nov 1, 2026 · Instagram
Happy Halloween!🎃👻 Celebrate with this Haunted Tele from Andy Hicks. It's made from reclaimed American Chestnut from an abandoned Pittsburgh factory, with artwork by @lefthandblack on IG.
Oct 31, 2026 · Facebook
In our latest episode of Plugged In, go behind the scenes with John Dreyer for a closer look at the new American Professional Series. Explore the upgraded features and see artists like @joshuaraygooch and @alleemadeup put a range of tones to the test. Watch now at the link in bio.
Oct 30, 2026 · Instagram
Check out this Sweet Pea Green Jaguar built by @austinmacnutt_fender headed to Japan!
Oct 29, 2026 · Facebook
Take a closer look at the Limited Edition Kim Gordon Jazzmaster. Learn more: https://t.co/XB8u49o9LN https://t.co/E5xi0kZyza
Oct 27, 2026 · X
Fender Next Artist of 2026 @winyahband performs ‘Spinning’. #fendernext
Oct 26, 2026 · Instagram
From bass guitars he’d steal to prosthetic legs on stage 👀 Mark Hoppus answers your quickfire questions, what would you ask?
Oct 24, 2026 · Facebook