Fender’s marketing, tracked daily.
The latest creative Fender puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 8, 2026
Email
NEW | The Troy Van Leeuwen Telecaster XII
Sep 8, 2026

Paid media
MetaJun 27, 2026

Social
InstagramIntroducing the Troy Van Leeuwen Telecaster XII. Loaded with the out-of-this-world style that makes Paranormal Series guitars some of our most beloved, this signature 12-string comes wrapped in a custom Copper Age finish, features all the iconic design and twang you expect from a Tele and delivers the shimmering sounds the Queens of the Stone Age multi-instrumentalist is known for. Learn more at the link in bio.
Sep 8, 2026
What we track on Fender
ShopVision captures the public marketing we see from Fender every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 8, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Fender use?
All channelsPaid media is Fender's most-used channel. Jump to a channel below, or read straight down.
Fender homepage updates
85 capturedCadence
~6.8/ wk
Last 30 days
29
▲ 4%· vs prior 30d
Fender on email
49 capturedCadence
~4.4/ wk
Last 30 days
19
▼ 10%· vs prior 30d

NEW | The Troy Van Leeuwen Telecaster XII
Sep 8, 2026

Supporting Players in Every Way
Sep 6, 2026

Coming Soon | Squier Paranormal Troy Van Leeuwen Telecaster XII
Sep 4, 2026

Top Picks From Our Lineup
Sep 3, 2026

Your Next Favorite Electric Bass Could Be Here
Sep 2, 2026

Explore More From Our Electric Bass Collection
Sep 1, 2026

Update Your Rig | Limited Edition Tele
Aug 14, 2026

Create Your Own Telecaster | Mod Shop
Aug 13, 2026

New Finishes | American Vintage II
Aug 11, 2026

Best Gear for Funk, Alternative & Blues
Aug 10, 2026

American Professional II Price Drop | $200 Off
Aug 9, 2026

Paranormal Series | Bold New Designs
Aug 8, 2026
Fender on paid media
200 capturedPromotional history, record by record
190 records · latest 5 shown185 more offers sit before Sep 4, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Fender's competitive set
Benchmark on the same fieldsFender’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Fender on social
172 capturedCadence
~11/ wk
Last 30 days
49
Top platform
X
Introducing the Troy Van Leeuwen Telecaster XII. Loaded with the out-of-this-world style that makes Paranormal Series guitars some of our most beloved, this signature 12-string comes wrapped in a custom Copper Age finish, features all the iconic design and twang you expect from a Tele and delivers the shimmering sounds the Queens of the Stone Age multi-instrumentalist is known for. Learn more at the link in bio.
Sep 8, 2026 · Instagram
We have something very special coming soon with @troyvanleeuwen. 👀 Head to the link in bio to be the first to know and enter for a chance to win one of your own.
Sep 4, 2026 · Instagram
To John Osborne, the Telecaster’s simplicity is exactly what makes it so revolutionary. Inspired by players like Brent Mason and Vince Gill, he was drawn to an instrument that could do it all without overcomplicating things. “If you had to take one with you to every gig, the Telecaster works. The simplicity just works.” Hear more about what drew him to the Telecaster and why its timeless design continues to inspire.
Sep 3, 2026 · Instagram
Sep 1, 2026 · Facebook
Now playing: The One That Started It All. – our love letter to the Telecaster. Featuring Keith Richards, Bruce Springsteen, Vince Gill, Sheryl Crow, Andy Summers, Jack White, Joe Bonamassa, John 5, Julien Baker and more. This new film celebrates 75 years of the world’s first mass-produced solid-body electric guitar – from the models that defined eras to the artists and builders shaping its future. Watch now: https://youtu.be/Mdx7zgm43KA
Aug 31, 2026 · Facebook
The One That Started It All. Coming 8.31.26
Aug 28, 2026 · Instagram
Due to an overwhelming RSVP response and resulting public safety concerns, we’re rescheduling and relocating the Maria Hernandez Park show originally scheduled for Saturday, 8/29. The good news: we’re adding two more shows to the lineup this weekend. Dinosaur Jr, Thurston Moore Group and TAGABOW will playing a free show at TV Eye on Saturday (first come, first serve) and we’ll share the location for a special outdoor show soon. Keep an eye on our channels for more details.
Aug 27, 2026 · Facebook
George Harrison's Sunburst Fender Bass VI became an essential voice at Abbey Road Studios, providing the melodic counterpoints and textural layers that shaped some of the most admired arrangements in popular music. Introducing the Limited Edition George Harrison 1967 Bass VI — featuring a 6-saddle vintage-style adjustable bridge with “floating” tremolo tailpiece, 4-ply brown shell pickguard and vintage-style tuning machines. Learn more: https://youtu.be/xZBPbU9KZg4
Aug 25, 2026 · Facebook
Next stop: Portland. 🌲 60 Cycle Hum visits Five Star Guitars, a local staple since 1998. He digs into the shop’s wide-ranging collection, from a Vintera III Bass VI and Fender Japan “Silent Siren” to Custom Shop guitars, anniversary models, amps and plenty more. Along the way, he gets a closer look at what makes Five Star a go-to for players in the Pacific Northwest, including its Fender warranty service center for guitars and amps and the only Plek service offered between Seattle and San Francisco.
Aug 24, 2026 · Facebook
We're loving this Satin Finish '60s Precision Bass with a Mahogany body and a figured Koa top built by @jsmith_fendercustomshop.
Aug 23, 2026 · Instagram
We're loving this Satin Finish '60s Precision Bass with a Mahogany body and a figured Koa top built by Jason Smith.
Aug 21, 2026 · Facebook
Get a closer look at the 75th Anniversary American Vintage II 1951 Nocaster. Learn more at the link in bio.
Aug 19, 2026 · Instagram