Gibson’s marketing, tracked daily.
The latest creative Gibson puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
The next evolution of Gibson humbuckers
Sep 22, 2026
Social
InstagramMusic has a way of connecting and inspiring us across every corner of the globe. From our Craftories to stages and studios worldwide, artists everywhere are playing the soundtrack to our lives. Swipe to see just a few of the incredible musicians making some of our favorite music today. Drop a comment and tell us who you've been listening to! 🎶
Sep 25, 2026
What we track on Gibson
ShopVision captures the public marketing we see from Gibson every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Gibson use?
All channelsSocial is Gibson's most-used channel. Jump to a channel below, or read straight down.
Gibson homepage updates
170 capturedCadence
~14/ wk
Last 30 days
59
▲ 2%· vs prior 30d
Gibson on email
37 capturedCadence
~2.8/ wk
Last 30 days
12
▼ 20%· vs prior 30d
The next evolution of Gibson humbuckers
Sep 22, 2026
The DES Series has arrived
Sep 17, 2026
A new era for acoustic sound
Sep 15, 2026
Shop the Miami Celebration Collection
Sep 10, 2026
Meet the Elegant Koa models
Sep 9, 2026
Gear Demos, Artist Interviews, and More
Sep 7, 2026
Shop Unique Guitars, Apparel, and Merch
Sep 5, 2026
Save 15% on Mod Collection
Sep 4, 2026
A legacy of craftsmanship
Sep 3, 2026
Dealer Select masterpieces from Sweetwater
Sep 2, 2026
The Ultimate “Pearly Gates” guitar & fan experience
Sep 1, 2026
Your exclusive early access starts NOW
Aug 27, 2026
Promotional history, record by record
76 records · latest 5 shown71 more offers sit before Sep 22, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Gibson's competitive set
Benchmark on the same fieldsGibson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Heritage Guitarsheritageguitars.com
ESP Guitarsespguitars.com
Suhr.comsuhr.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Gibson on social
308 capturedCadence
~25/ wk
Last 30 days
105
Top platform
Facebook
Music has a way of connecting and inspiring us across every corner of the globe. From our Craftories to stages and studios worldwide, artists everywhere are playing the soundtrack to our lives. Swipe to see just a few of the incredible musicians making some of our favorite music today. Drop a comment and tell us who you've been listening to! 🎶
Sep 25, 2026 · Instagram
The Epiphone Joan Jett Olympic Special is back for the first time since 2022. Get all the details on the Gibson Gazette: https://bit.ly/4yLgsb1 Joan Jett and the Blackhearts
Sep 24, 2026 · Facebook
Time-honored wood combinations shape the voice of a Gibson guitar. But it's the combination of steel, skilled hands, and generations of craftsmanship that brings it to life. In Nashville, Tennessee, Gibson artisans use cutting-edge technology alongside original tooling from our first Golden Era, to build instruments designed for playability, stability, tone, and sustain. Handcrafted in Nashville, TN. Our chapter ends when the guitar leaves the craftory. Yours begins the moment you play it. Your Gibson. Your story. Start your Gibson story at the link in bio. A special thank you to @billyduffyofficial for helping us tell our story. #Gibson #Handcrafted
Sep 23, 2026 · Instagram
For 14 years, artist KYARTRAT - Stef Ratliff has transformed Gibson and Epiphone guitars into one-of-a-kind Americana Honors & Awards trophies. Explore this year's creations on the Gibson Gazette. https://bit.ly/4iH1DBS
Sep 22, 2026 · Facebook
The SJ-200 Elegant Koa reimagines the King of the Flat-Tops with beautifully figured koa back and sides, a AAA Sitka spruce top, and premium Artisan Series appointments that make a striking statement both visually and sonically. Celebrating a century of Gibson flat-tops, the Elegant Koa models offer a refined acoustic experience that blends 100 years of heritage with inspiring sound and artistry. Explore an elegant new chapter in a century of Gibson flat-tops: https://bit.ly/4iRgfhN #Gibson #ElegantKoa Acoustic
Sep 21, 2026 · Facebook
More than a typical guitar launch. Discover the DES Series, the new Gibson Band single “Sanctuary,” and an exclusive charity auction benefiting Save The Music Foundation. Read more on the Gibson Gazette: https://bit.ly/4rkpSYz
Sep 20, 2026 · Facebook
What happens when two people obsessed with acoustic tone come together to solve the same problem? Watch the full conversation and learn more about HiFi DNA™: https://bit.ly/4izxl3V In this conversation, Robi Johns, Senior Product Development Manager at Gibson Acoustic, and Lloyd R. Baggs, founder of LR Baggs, discuss a shared mission: creating a pickup that finally captures the true voice of an acoustic guitar when amplified. Hear the story behind HiFi DNA, the challenges they set out to solve, and how years of innovation led to a new approach that preserves more warmth, detail, dynamic range, and personality. Your sound, in higher definition. #Gibson #Baggs #HiFiDNA
Sep 19, 2026 · Facebook
Few guitars carry a legacy quite like Gustavo Cerati's iconic 1965 ES-335. From MTV Unplugged with Soda Stereo to Bocanada and beyond, this legendary instrument helped shape the sound of Latin American rock. Now, Gibson Custom honors that history with the Gustavo Cerati 1965 ES-335 Murphy Lab Aged, a meticulously handcrafted recreation built in an ultra-limited run of only 60 guitars worldwide. Each instrument features: ✅ Murphy Lab aging for authentic vintage character ✅ Bigsby® B7 vibrato tailpiece ✅ Dual ES-335 pickguards based on Cerati's original guitar ✅ Custom Shop craftsmanship from Nashville, Tennessee ✅ Custom case, replica leather backpad, and Certificate of Authenticity Gibson Garage Miami Exclusive. Me verás volver. Own a piece of music history and celebrate the legacy that never stopped playing. ♾️ https://bit.ly/4xCxirZ #GustavoCerati #Gibson #ES335 #GibsonGarageMiami #SodaStereo Español: Pocas guitarras llevan un legado como la icónica 1965 ES-335 de Gustavo Cerati. Desde MTV Unplugged con Soda Stereo hasta Bocanada y más allá, este instrumento legendario ayudó a moldear el sonido del rock latinoamericano. Ahora, Gibson Custom honra esa historia con la Gustavo Cerati 1965 ES-335 Murphy Lab Aged, una recreación meticulosamente hecha a mano y fabricada en una edición ultra limitada de solo 60 guitarras en todo el mundo. Cada instrumento incluye: ✅ Añejamiento Murphy Lab para un auténtico carácter vintage ✅ Unidad de vibrato Bigsby® B7 ✅ Dos golpeadores ES-335 basados en la guitarra original de Cerati ✅ Artesanía de Custom Shop de Nashville, Tennessee ✅ Estuche duro, réplica de la tapa trasera de cuero y Certificado de Autenticidad Disponible exclusivamente a través de Gibson Garage Miami. Me verás volver. Sé dueño de una pieza de la historia de la música y celebra el legado que nunca dejó de sonar. ♾️ https://bit.ly/4xCxirZ
Sep 18, 2026 · Facebook
We’re excited to announce a new release from the Gibson Band, a revolving collective of musicians who join together to make music and raise funds and awareness for worthy causes. The new benefit single “Sanctuary” is a moving, piano-driven instrumental composition written by Cesar Gueikian, Jordan Rudess (Dream Theater), and Mateus Asato, featuring guest vocals from Jagger Davies. Through Gibson Gives, 100% of proceeds from the sale and related fundraising efforts surrounding “Sanctuary” will benefit Save The Music, helping fund school music programs, provide instruments to students, and ensure access to music education for future generations. ▶️ Out NOW on all streaming services. Listen, share, and support a great cause. Link in bio. Credits: Written by: Cesar Gueikian Jordan Rudess Mateus Asato Performed by: Jordan Rudess (Orchestration & Keyboards) Mateus Asato (Lead Guitar) Jagger Davies (Guest Vocals) Cesar Gueikian (Piano, Bass Guitar, Electric Guitar, Acoustic Guitar & Synth) Marcin Bela (Piano) Produced by: Cesar Gueikian Emery Dobyns #gibson #gibsongives #gibsonrecords #gibsonband #sanctuary #savethemusic
Sep 17, 2026 · Instagram
Gibson Mod™ Collection Break the mold with our one-of-a-kind, customized guitars. All Gibson guitars go through rigorous QC, but every once in a while, a guitar with outstanding playability and tone doesn't quite meet the strict cosmetic standards at our craftories. As part of our ongoing commitment to sustainability, these instruments are sent to the Mod Collection team to use as a blank canvas—and let their imaginations run riot. With a fresh batch of Gibson Mod Collection guitars dropping every week, act fast to get your hands on these one-of-a-kind guitars with unique hardware and electronics customizations, and the wildest finishes in Music City. Shop the Mod Collection at the link in bio! This Mod Collection 2026 Les Paul Standard 60s has a Graphite Catfight finish. The modifications consist of the Mod Collection-exclusive custom finish, Burstbucker 2 neck and 498T bridge pickups, and no switch washer. It weighs 9.5 pounds and comes with a Gibson Custom Lifton Historic black hardshell case and two-year playability warranty. #Gibson #ModCollection #TheOriginal
Sep 16, 2026 · Instagram
Ever since acoustic guitars went electric, players have been asked to make compromises. Gibson and @baggsacoustics set out to change that. Introducing HiFi DNA™. A new collaboration between Gibson and Baggs, designed to bring you closer to the true voice of your acoustic https://t.co/YhfnEapg9Y
Sep 15, 2026 · X
Looking as if it just left the factory floor yesterday, this 1959 Les Paul Standard Reissue in Kindred Burst has a gloss finish with gloss hardware to match. Travel back in time to see and feel what a vintage Les Paul “Burst” would be like in 1959. Learn more about this guitar https://t.co/xolB8A79Ny
Sep 14, 2026 · X