Gibson’s marketing, tracked daily.
The latest creative Gibson puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 9, 2026
What we track on Gibson
ShopVision captures the public marketing we see from Gibson every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Gibson use?
All channelsSocial is Gibson's most-used channel. Jump to a channel below, or read straight down.
Gibson homepage updates
169 capturedGibson on email
19 captured
Gear Demos, Artist Interviews, and More
Aug 7, 2026
Legendary shapes. Exclusive finishes.
Aug 5, 2026
A legacy of craftsmanship
Aug 3, 2026
Welcome to the band
Aug 1, 2026
Your next Dealer Select masterpiece awaits
Jul 31, 2026
What‘s new from Certified Vintage
Jul 30, 2026
Inside the Bozeman Craftory
Jul 28, 2026
Explore what’s new at zZounds
Jul 24, 2026
The High Five Collection has arrived
Jul 22, 2026
Meet the five new Anniversary Series models
Jul 21, 2026
See you Wednesday 👀
Jul 20, 2026
A Memphis ES Prototype at Cream City Music
Jul 17, 2026
Gibson on paid media
125 captured
Jun 3, 2026 · Meta
Celebrating 100 Years of Gibson Flat-Tops
May 6, 2026 · Meta
A symphony of legacy & innovation. Continue shopping iconic shapes and models from Gibson Guitars today!
Apr 10, 2026 · Meta
A symphony of legacy & innovation. Continue shopping iconic shapes and models from Gibson Guitars today!
Apr 9, 2026 · Meta
A symphony of legacy & innovation. Continue shopping iconic shapes and models from Gibson Guitars today!
Apr 8, 2026 · Meta
Apr 1, 2026 · Meta
Promotional history, record by record
160 records · latest 1 shown159 more offers sit before Aug 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Gibson's competitive set
Benchmark on the same fieldsGibson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
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Gibson on social
291 capturedMarcus King's first guitar helped shape his musical journey. Now, Epiphone has reimagined that iconic El Dorado as a limited-edition signature model. Read the story.: https://bit.ly/4597sQq
Aug 8, 2026 · Facebook
In partnership with Vans Warped Tour, Gibson Gives is offering you the chance to win a wrapped Epiphone Les Paul Junior guitar plus two tickets to one of the participating cities including a meet & greet with a select artist. Next stop is📍Montreal, where you'll get the chance to meet Simple Plan backstage! Follow the link to enter, learn more about Gibson Gives, and help make an impact through our programs—all while getting the chance to win. 🔗 https://go.rallyup.com/4683c4/Campaign/Details Artists for each stop will continue to be announced, so stay tuned as we roll out more details. Can't wait to see you all this summer at the Warped Tour! *See rules for details. --- En collaboration avec @VansWarpedTour, Gibson Gives vous offre la chance de gagner : • Une guitare Epiphone Les Paul Junior personnalisée; • Deux billets pour l'une des villes participantes; • Une rencontre exclusive avec un artiste de la programmation. Prochain arrêt : Montréal ! Le Vans Warped Tour s'arrête à Montréal ! Courez la chance de rencontrer @simpleplan en coulisses. Comment participer • Suivez le lien pour vous inscrire au concours. https://go.rallyup.com/4683c4/Campaign/Details • Profitez-en pour découvrir les initiatives de Gibson Gives et soutenir leurs programmes, tout en courant la chance de remporter des prix. À surveiller Les artistes qui participeront aux prochaines éditions du concours seront annoncés bientôt. Restez à l'affût : tous les détails suivront sous peu. Au plaisir de vous retrouver tout au long de l'été au Vans Warped Tour !
Aug 7, 2026 · Facebook
Rex Brown talks about recording Far Beyond Driven. This album became one of the most iconic metal albums of all time and changed modern metal music forever, debuting at number one on the US Billboard 200 chart on April 9, 1994. ▶ Get your Gibson and Epiphone Thunderbird™ Bass guitars (just like Rex plays) HERE: https://bit.ly/4q3g3xG ▶ Icons: Rex Brown of Pantera: https://youtu.be/9Q82fv_fMnQ As Rex Brown, bass player and founding member of Pantera, puts it, the band never went backward. “Yesterday doesn’t mean anything,” he says, and the only measure that ever counted was whether the next record beat the one they had just made. That mindset is exactly what produced arguably the heaviest, most experimental album in the band’s catalog. In this exclusive clip from ICONS on Gibson TV, bassist Rex Brown reflects on the making of Far Beyond Driven, the recording sessions that shaped it, and the subsequent tours to support it. He talks about chasing a bass sound big enough to survive a mix where the drums and guitars had to be the loudest thing in the room, and about a band six months deep into a record with nothing on their minds except making each riff harder than the ones on the last album. Fans of Pantera will note that this is the album where the whammy pedal started to be part of Dimebag’s sound, and Rex picked up the five-string bass. “So everything just kept getting bigger and cooler,” Rex remembers, describing writing days where Phil Anselmo would sometimes stay away entirely while the rest of the band experimented and wondered whether he would dig what they had built. Good Friends and a Bottle of Pills came out of exactly that process, and it pointed straight at where Pantera went next. Then there was the machine. Before the record even hit shelves, Warner handed the band a jet and sent them through eighteen cities in eleven days, two or three stores a day, two and three thousand kids at each one. “They knew what they had,” Rex says. “They put the guns behind it.” This is the story of Pantera at the height of their commercial push and their most experimental. Perfect for fans who want to know the story of the album Far Beyond Driven. 📼 Related Videos To Watch Next: ▶ Icons: Rex Brown of Pantera: https://youtu.be/9Q82fv_fMnQ ▶ Watch Rex Brown introduce his signature Thunderbird Bass: https://youtu.be/WK2R-cMvXFs ▶ The Collection: Cesar Gueikian, President & CEO of Gibson Brands, invites you to see his personal guitar collection | https://youtu.be/-M-Zu1_AwAw Find Your local Gibson Dealer: https://www.gibson.com/en-US 📩 Get Gibson guitar news before ANYONE else: https://bit.ly/GetGibsonNEWS 📱Follow Us On Social Media For The latest Guitar Gear! ▶ https://www.twitter.com/gibsonguitar ▶ https://www.instagram.com/gibsonguitar/ ▶ https://www.facebook.com/Gibson/ 🔔 Subscribe To Our Channel: https://www.youtube.com/@gibsonguitar SHOP GIBSON BRANDS https://www.gibson.com/ https://www.epiphone.com/ http://www.kramerguitars.com/ http://www.steinberger.com/ https://www.krkmusic.com/ https://www.mesaboogie.com http://www.maestroelectronics.com ABOUT GIBSON Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for over 130 years. Founded in 1894 and headquartered in Nashville, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson family of brands includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including @officialepiphone, which has been on every stage since 1873, Kramer, the original Made To Rock Hard guitar brand, MESA/Boogie, the home of tone, and KRK, behind great music for over 30 years, and Maestro, the founder of effects pedals. We are dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson.
Aug 6, 2026 · Youtube
✨ We're celebrating three outstanding guitarists selected as winners of the Gibson Gives Tuition Assistance Scholarship 2026, made possible by Gibson Gives, each of them will also receive a Gibson, Epiphone, Kramer, Tobias, guitar or bass! 👏 Congratulations to: • Tomé Hamard 🇵🇹 — Berklee College of Music • Nicco Bravo 🇪🇨 — Berklee College of Music • Maya Proulx 🇺🇸 — USC Thornton School of Music Thank you, Gibson Gives, for supporting the next generation of Latin music creators. 🌟 #LatinGRAMMYFoundation #LatinGRAMMY #MásQueUnaBeca #GibsonGives
Aug 5, 2026 · Instagram
Which Gibson pickup is right for you? If you've ever fallen down the pickup rabbit hole comparing P-90s, Burstbuckers, and Custombuckers, this guide is for you. Every Gibson pickup is handcrafted in Nashville, Tennessee. Learn the differences, discover what sets them apart, and find the pickup that matches your sound. Explore the guide: https://bit.ly/3TBAWE3
Aug 4, 2026 · Facebook
Hilary backstage at @firstbankamp (Franklin, TN) last week signing a beautiful Gibson guitar ahead of her sold out show. The Gibson SJ-200 @hilaryduff is signing will go to auction at the end of the FirstBank Amp concert series 2026 and all of the proceeds will be donated to local musical education programs! #GibsonGives #HilaryDuff #LuckyMeTour
Aug 3, 2026 · Instagram
What does the journey from rehearsal room to stage really look like? In the latest episode of Epiphone's The Journey, Dead Air bassist Reuben Moonasar opens up about creativity, commitment, and life as a working musician. Watch the full episode on the Gibson Gazette: https://bit.ly/4vWup4c
Aug 2, 2026 · Facebook
@tonyiommi’s brand-new single ‘World Alone’ is out now, and you can learn how to play it today in the Gibson App. Explore exclusive arrangements across multiple difficulty levels and dive into the riffs of one of heavy metal’s most legendary guitarists. Hit the link in bio to learn now.
Aug 1, 2026 · Instagram
For 100 years, Gibson flat-top acoustics have helped shape the soundtrack of generations, from campfires and front porches to the world’s biggest stages. To celebrate this milestone, we’re introducing the new limited-edition Anniversary Series. Join the celebration and learn more about the Advanced Jumbo Anniversary Limited Edition: https://bit.ly/44tTY1r #Gibson #AnniversaryCollection #Acoustic
Jul 31, 2026 · Facebook
Kramer Guitars USA is celebrating its 50th anniversary with the launch of the Malina Moye Music Pacer Deluxe, a new signature model developed in collaboration with one of guitar’s most distinctive modern players. Read more on the Gibson Gazette: https://bit.ly/4wNyqtf
Jul 30, 2026 · Facebook
Gibson Mod™ Collection Break the mold with our one-of-a-kind, customized guitars. All Gibson guitars go through rigorous QC, but every once in a while, a guitar with outstanding playability and tone doesn't quite meet the strict cosmetic standards at our craftories. As part of our ongoing commitment to sustainability, these instruments are sent to the Mod Collection team to use as a blank canvas—and let their imaginations run riot. With a fresh batch of Gibson Mod Collection guitars dropping every week, act fast to get your hands on these one-of-a-kind guitars with unique hardware and electronics customizations, and the wildest finishes in Music City. Shop the Mod Collection at the link in bio! This Mod Collection 2026 Les Paul Custom has a Bardiglio Marble finish. The modifications consist of the Mod Collection-exclusive custom finish, chrome hardware including a Tune-O-Matic bridge, nickel Kluson Deluxe tuners with black buttons, black plastics, Burstbucker 1 neck and Burstbucker Pro bridge pickups with chrome covers, bespoke, finish-complementing Top Hat knobs and control covers, and no pickguard. It weighs 9.15 pounds and comes with a hardshell case and two-year playability warranty. #Gibson #ModCollection #TheOriginal
Jul 29, 2026 · Instagram
What began with Orville Gibson’s pursuit of a better instrument grew into a century of acoustic craftsmanship that continues today in Bozeman, Montana. In Chapter 1 of our 100 Years of Gibson Flat-Tops series, the Gibson Gear Guide takes you inside the Gibson Acoustic Craftory to explore the history, people, and processes behind the guitars that have inspired generations of musicians. ▶️ Watch now: https://bit.ly/4vSjZCA #Gibson #100YearsOfFlatTops
Jul 28, 2026 · Facebook