Gibson’s marketing, tracked daily.
The latest creative Gibson puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
Gear Demos, Artist Interviews, and More
Nov 7, 2026
Social
FacebookMeet the LE 1959 Les Paul Standard Reissue, Heavy Aged in Faded Peach Burst from the Gibson Custom Limited Edition Collection A 25-guitar collection showcasing the art and craftsmanship of our Nashville Custom Shop. Strictly limited to just 100 units of each model due to the intricate work required to create their jaw-dropping finishes, each of these instruments incorporates the latest finishing and aging techniques and represents the very best that Gibson Custom can deliver. Explore the full collection here: https://bit.ly/4AKoVwZ #Gibson #GibsonCustom #LimitedEdition #Handcrafted
Nov 9, 2026
What we track on Gibson
ShopVision captures the public marketing we see from Gibson every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Gibson use?
All channelsSocial is Gibson's most-used channel. Jump to a channel below, or read straight down.
Gibson homepage updates
167 capturedCadence
~13/ wk
Last 30 days
55
▼ 4%· vs prior 30d
Gibson on email
39 capturedCadence
~3.3/ wk
Last 30 days
14
▲ 17%· vs prior 30d
Gear Demos, Artist Interviews, and More
Nov 7, 2026
The latest from CME x Gibson Custom
Nov 6, 2026
Shop Unique Guitars, Apparel, and Merch
Nov 5, 2026
A legacy of craftsmanship
Nov 3, 2026
Give the gift of Gibson this holiday season
Nov 2, 2026
Welcome to the band
Nov 1, 2026
Celebrate half a century of the Heartbreakers
Oct 29, 2026
Simplicity never sounded so good
Oct 27, 2026
Your fall style, now 25% off 🍂
Oct 22, 2026
Introducing the limited-edition Tom Petty Flying V 50th Anniversary
Oct 20, 2026
Crazy finishes and configurations at Tone Shop
Oct 16, 2026
Shop new Mod Collection gems
Oct 15, 2026
Promotional history, record by record
29 records · latest 1 shown28 more offers sit before Nov 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Gibson's competitive set
Benchmark on the same fieldsGibson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Heritage Guitarsheritageguitars.com
Suhr.comsuhr.com
ESP Guitarsespguitars.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Gibson on social
272 capturedCadence
~20/ wk
Last 30 days
84
▼ 7%· vs prior 30d
Top platform
Facebook
Meet the LE 1959 Les Paul Standard Reissue, Heavy Aged in Faded Peach Burst from the Gibson Custom Limited Edition Collection A 25-guitar collection showcasing the art and craftsmanship of our Nashville Custom Shop. Strictly limited to just 100 units of each model due to the intricate work required to create their jaw-dropping finishes, each of these instruments incorporates the latest finishing and aging techniques and represents the very best that Gibson Custom can deliver. Explore the full collection here: https://bit.ly/4AKoVwZ #Gibson #GibsonCustom #LimitedEdition #Handcrafted
Nov 9, 2026 · Facebook
Learn how the Gibson Pickup Shop captured the unique character of original 1957-1960 P.A.F. pickups in the latest from the Gibson Gazette.
Nov 8, 2026 · Facebook
Meet the Gibson Custom Limited Edition Collection. Have a favorite? Let us know in the comments! A 25-guitar collection showcasing the art and craftsmanship of our Nashville Custom Shop. Strictly limited to just 100 units of each model due to the intricate work required to create their jaw-dropping finishes, each of these instruments incorporates the latest finishing and aging techniques and represents the very best that Gibson Custom can deliver. Explore the full collection here: https://bit.ly/4AKoVwZ #Gibson #GibsonCustom #LimitedEdition #Handcrafted
Nov 6, 2026 · Facebook
Did you know that the hand tools, machines, and methods that helped shape the first Gibson Golden Era are still used to build your guitars today? Join the Gibson Gear Guide as we go behind the scenes at the Gibson craftory and Gibson Custom Shop in Nashville, Tennessee, to explore the historic Kalamazoo machinery still used to build Gibson guitars, including original band saws, neck-clamping equipment, and drill presses, and learn why traditional handcrafting methods remain essential to the way we makes guitars. If you've ever wondered how Gibson guitars are made, this factory tour is a must-see. ▶️Watch the full episode at the link in bio. #Gibson #GibsonGearGuide #Handcrafted #Steel
Nov 5, 2026 · Instagram
Joe sold his prized '59 Les Paul in 1979. Years later, it turned up in Slash's collection. What followed became one of rock 'n' roll's great guitar stories. Together again at the Hollywood Bowl. Do you know the story of how Joe got his guitar back? 🎸 Photos by @rosshalfin
Nov 4, 2026 · Instagram
New from the Gibson Pickup Shop: introducing the 1957-1960 P.A.F. Reissue Sets. Now you can experience the feel, character, and inspiration of the most sought-after vintage Gibson humbuckers from the original Patent Applied For era. Built with painstaking historical accuracy, period-correct materials, unbalanced coils, and unpotted construction, the 1957-1960 P.A.F. Reissue Sets deliver exceptional touch sensitivity, harmonic richness, and dynamic response that rewards every nuance of your playing. More than vintage-correct tone, they create a deeper connection between player and instrument, bringing every note to life with the unmistakable sound and response of a true Gibson humbucker. Learn more at the link in bio. #Gibson #PickupShop #P.A.F. #Humbucker
Nov 3, 2026 · Instagram
Gearing up for holiday joy. Whether you are looking for gifts for beginners, stocking stuffers, cool t-shirts and books, or thinking about treating yourself to that new guitar you’ve been staring at for most of the year, our one-stop Holiday Gift Guide has everything you need to bring some extra joy to the holidays. 🎁 Link in bio.
Nov 2, 2026 · Instagram
🐍 Looking for an acoustic that’ll stand out from the crowd? How about the eye-catching Cobra Burst finish? Now you just need to decide: Hummingbird Standard or J-45 Standard? Let us know your choice in the comments. Available exclusively from Gibson. 🔗 https://bit.ly/4emJru6 #Gibson #GibsonAcoustic #J45 #GibsonHummingbird #CobraBurst
Nov 1, 2026 · Facebook
A guitar to die for 🪦 Head to the link in bio to grab it now before your Halloweekend unravels 🎃 #HappyHalloween
Oct 31, 2026 · Instagram
“So one day this kid came in — kind of a scrawny, kind of brawly-looking kid — and it's Tom Petty. He wants to learn to play guitar.” Don Felder on teaching Tom Petty how to play guitar in his teens. A story that started with a young Tom Petty learning guitar came full circle when Don Felder picked up the Tom Petty flying V 50th Anniversary guitar. We could have listened to him play for hours, so we had to share it with all of you.
Oct 30, 2026 · Instagram
We are proud to help celebrate the 50th Anniversary of Tom Petty and the Heartbreakers with the release of the Tom Petty and the Heartbreakers 50th Anniversary Collection, which includes shirts, hats, jackets, straps, and more, created in collaboration with the Tom Petty Estate and Gibson. Check out the full collection at the link in bio.
Oct 29, 2026 · Instagram
Gibson Mod™ Collection Break the mold with our one-of-a-kind, customized guitars. All Gibson guitars go through rigorous QC, but every once in a while, a guitar with outstanding playability and tone doesn't quite meet the strict cosmetic standards at our craftories. As part of our ongoing commitment to sustainability, these instruments are sent to the Mod Collection team to use as a blank canvas—and let their imaginations run riot. With a fresh batch of Gibson Mod Collection guitars dropping every week, act fast to get your hands on these one-of-a-kind guitars with unique hardware and electronics customizations, and the wildest finishes in Music City. Shop the Mod Collection at the link in bio! This Mod Collection 2026 Flying V 70s has a Souls of the Darned finish. The modifications consist of the Mod Collection-exclusive, custom graphic finish with a complementary graphic painted pickguard, black nickel hardware including a Tune-O-Matic bridge, black and red open-coil Voodoo pickups, black Top Hat knobs with red numbers, a red switch tip, and a black truss rod cover. It weighs 7.25 pounds and comes with a hardshell case and two-year playability warranty. #Gibson #ModCollection #TheOriginal
Oct 28, 2026 · Instagram