Gibson’s marketing, tracked daily.
The latest creative Gibson puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Gibson
ShopVision captures the public marketing we see from Gibson every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 3, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Gibson use?
All channelsSocial is Gibson's most-used channel. Jump to a channel below, or read straight down.
Gibson homepage updates
171 capturedGibson on email
29 captured
A legacy of craftsmanship
Sep 3, 2026
Dealer Select masterpieces from Sweetwater
Sep 2, 2026
The Ultimate “Pearly Gates” guitar & fan experience
Sep 1, 2026
Your exclusive early access starts NOW
Aug 27, 2026
A cult classic reborn in baritone form
Aug 25, 2026
Make it a Mod summer 🔥
Aug 20, 2026
Go behind the build with Gear Guide
Aug 18, 2026
Explore what‘s new at Music Villa
Aug 14, 2026
Win a Les Paul Studio 👋
Aug 13, 2026
Big tone in a small package
Aug 11, 2026
Gear Demos, Artist Interviews, and More
Aug 7, 2026
Legendary shapes. Exclusive finishes.
Aug 5, 2026
Gibson on paid media
121 captured
Jun 3, 2026 · Meta
Celebrating 100 Years of Gibson Flat-Tops
May 6, 2026 · Meta
A symphony of legacy & innovation. Continue shopping iconic shapes and models from Gibson Guitars today!
Apr 10, 2026 · Meta
A symphony of legacy & innovation. Continue shopping iconic shapes and models from Gibson Guitars today!
Apr 9, 2026 · Meta
A symphony of legacy & innovation. Continue shopping iconic shapes and models from Gibson Guitars today!
Apr 8, 2026 · Meta
Apr 1, 2026 · Meta
Promotional history, record by record
86 records · latest 2 shown84 more offers sit before Sep 2, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Gibson's competitive set
Benchmark on the same fieldsGibson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Heritage Guitarsheritageguitars.com
ESP Guitarsespguitars.com
Suhr.comsuhr.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Gibson on social
296 captured25% Off Gibson Strings. Your guitar deserves a fresh set. Stock up and save 25% for a limited time. Shop the sale at the link in our bio.
Sep 3, 2026 · Instagram
Gibson Mod™ Collection Break the mold with our one-of-a-kind, customized guitars. All Gibson guitars go through rigorous QC, but every once in a while, a guitar with outstanding playability and tone doesn't quite meet the strict cosmetic standards at our craftories. As part of our ongoing commitment to sustainability, these instruments are sent to the Mod Collection team to use as a blank canvas—and let their imaginations run riot. With a fresh batch of Gibson Mod Collection guitars dropping every week, act fast to get your hands on these one-of-a-kind guitars with unique hardware and electronics customizations, and the wildest finishes in Music City. Shop the Mod Collection at the link in bio! This Mod Collection 2026 Les Paul Standard 50s has a Pseyecatching finish. The modifications consist of the Mod Collection-exclusive custom finish, Kluson tuners with black Keystone buttons, Burstbucker 1 neck and Burstbucker Pro bridge pickups with black mounting rings, peace sign Speed knobs and tailpiece studs with a complementary "Peace" Stop Bar tailpiece, and a clear pickguard. It weighs 10 pounds and comes with a hardshell case and two-year playability warranty. #Gibson #ModCollection #TheOriginal
Sep 2, 2026 · Instagram
Experience a divine connection that’s all your own. Unlock an unforgettable evening with @BillyFGibbons. Gibson Custom is giving collectors and fans the chance to take a step closer to tone heaven with a strictly limited Gibson Custom Billy Gibbons “Pearly Gates” 1959 Les Paul https://t.co/3Vc2Mywk28
Sep 1, 2026 · X
The Gibson Gear Guide heads to Bozeman, Montana, for an exclusive tour of the Gibson Acoustic craftory, where 100 years of Gibson Flat-Top tradition continues today. ▶️ Watch the full episode: https://t.co/XW4wZOTicH Go behind the scenes with Robi Johns, Senior Product Development Manager at Gibson Acoustic, as he traces the story back to Orville Gibson and the mandolins that started it all. Then walk the factory floor with Don Ruffatto, Product Development Manager, and see how raw wood becomes the Gibson acoustic guitars that have inspired generations of players. Featuring guitars from the 12-Fret Century Collection, this is a closer look at the craftsmanship behind a century of Gibson acoustic sound. #Gibson #100YearsOfFlatTops
Aug 31, 2026 · X
Watch Jared James Nichols and his band perform an exclusive live version of “Ghost,” from his album Louder Than Fate. ▶ Listen to Jared James Nichols’ album Louder Than Fate, out now everywhere. ▶ Jared is playing a Gibson Custom Futura prototype: https://bit.ly/4gW6duy ▶ Watch the full documentary The Long Road: A Jared James Nichols Documentary HERE: https://youtu.be/ZMXiulnhlPI In this exclusive live performance, Jared James Nichols and his band perform “Ghost,” a track from his new album Louder Than Fate. Filmed as part of The Long Road: A Jared James Nichols Documentary, this live performance captures Jared doing what he does best: playing loud, raw, and with no pick. Jared brings his hard-edged guitar style to the stage, backed by his band for a powerful performance of one of the standout tracks from Louder Than Fate. For more from Jared, watch The Long Road: A Jared James Nichols Documentary, available exclusively on Gibson TV. The film follows his journey from Waukesha, Wisconsin, to stages around the world, with candid interviews from Joe Bonamassa, Zakk Wylde, and more. 📼 Related Videos To Watch Next: ▶Jared James Nichols on His WILD Vintage Les Pauls, P90's, Fingerstyle Technique: https://www.youtube.com/watch?v=jgDD47ZFMto&t=104s&pp=ygUjamFyZWQgamFtZXMgbmljaG9zIGdic29uIGdlYXIgZ3VpZGU%3D ▶ Jared James Nichols | “Pretend” (Live at Studio 606): https://youtu.be/MyhAKizDl-U ▶ Riff Lords: Jared James Nichols: https://youtu.be/0Hca6LG1Rqk Find Your local Gibson Dealer: https://www.gibson.com/en-US 📩 Get Gibson guitar news before ANYONE else: https://bit.ly/GetGibsonNEWS 📱Follow Us On Social Media For The latest Guitar Gear! ▶ https://www.twitter.com/gibsonguitar ▶ https://www.instagram.com/gibsonguitar/ ▶ https://www.facebook.com/Gibson/ 🔔 Subscribe To Our Channel: https://www.youtube.com/@gibsonguitar SHOP GIBSON BRANDS https://www.gibson.com/ https://www.epiphone.com/ http://www.kramerguitars.com/ http://www.steinberger.com/ https://www.krkmusic.com/ https://www.mesaboogie.com http://www.maestroelectronics.com ABOUT GIBSON Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for over 130 years. Founded in 1894 and headquartered in Nashville, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson family of brands includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including @officialepiphone, which has been on every stage since 1873, Kramer, the original Made To Rock Hard guitar brand, MESA/Boogie, the home of tone, and KRK, behind great music for over 30 years, and Maestro, the founder of effects pedals. We are dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson.
Aug 30, 2026 · Youtube
Get ready, Miami! 👀🌴 Gibson Garage Miami opens September 10. We’re bringing the ultimate guitar experience to the heart of Wynwood with 500+ instruments, live performances, exclusive apparel, custom guitar builds, the first stateside Gibson Art Gallery, and more. Who are you bringing with you? Tag them below. Learn more at the link in bio. #Gibson #GibsonGarageMiami
Aug 29, 2026 · Instagram
Music has a way of connecting and inspiring us across every corner of the globe. From our Craftories to stages and studios worldwide, artists everywhere are playing the soundtrack to our lives. Swipe to see just a few of the incredible musicians making some of our favorite music today. Drop a comment and tell us who you've been listening to! 🎶🎶🎶 Grace Bowers Kamrad 📸Dustin Janczewski Wesley Nuis 📸 Linde Dorenbos Austin Sexton KALEO 📸 Joe Mott Daniel Geraghty
Aug 28, 2026 · Facebook
We sat down with Gears of War: E-Day composer @adamlastiwka and illustrator @lukepreeceart at the Gibson Garage London to talk music, characters and the inspiration behind the Gibson x Gears of War partnership. Watch the full conversation on XBOX’s YouTube. And while you’re here, tell us which is your favourite guitar, Marcus or Dom? 👇 For your chance to win one of the hand-painted Gibson guitars, head to our original Gibson x Gears of War announcement post to enter. Gears of War: E-Day. Pre-order now. #GearsOfWarGibson
Aug 27, 2026 · Instagram
Gibson Mod™ Collection Break the mold with our one-of-a-kind, customized guitars. All Gibson guitars go through rigorous QC, but every once in a while, a guitar with outstanding playability and tone doesn't quite meet the strict cosmetic standards at our craftories. As part of our ongoing commitment to sustainability, these instruments are sent to the Mod Collection team to use as a blank canvas—and let their imaginations run riot. With a fresh batch of Gibson Mod Collection guitars dropping every week, act fast to get your hands on these one-of-a-kind guitars with unique hardware and electronics customizations, and the wildest finishes in Music City. Shop the Mod Collection at the link in bio! This Mod Collection 2026 SG Standard ’61 has a Fuchsian Orchid finish. The modifications consist of the Mod Collection-exclusive custom finish, ’57 Classic pickups with purple mounting rings, chrome hardware including a Tune-O-Matic bridge and Stop Bar tailpiece, chrome Grover Mini Rotomatic tuners, no switch washer, and custom fuchsia Top Hat knobs. It weighs 6.25 pounds and comes with a Gibson USA brown hardshell case and two-year playability warranty. #Gibson #ModCollection #TheOriginal
Aug 26, 2026 · Instagram
We are deeply saddened to hear of @DollyParton's passing. She was, and always will be, an inspiration to generations of artists and fans around the world. Her music, generosity, and kindness left an enduring mark on all of us. Our sincere condolences to her family, friends, and fans. Rest easy, Dolly, we will always love you.
Aug 25, 2026 · X
What makes a guitar feel less like an instrument and more like a creative partner? For singer-songwriter Margaret Glaspy, the answer is her beloved 1932 Gibson L-00. From shaping new songs to inspiring entire worlds of storytelling, the vintage acoustic has become a true companion in her creative journey. In a new interview, Margaret shares why this nearly century-old guitar continues to inspire her songwriting and stripped-back live performances. 👉 Hear Margaret's latest release and read the full interview on the Gibson Gazette. Link in bio. #100yearsofflattops
Aug 24, 2026 · Instagram
For 100 years, Gibson flat-top acoustics have helped shape the soundtrack of generations, from campfires and front porches to the world’s biggest stages. To celebrate this milestone, we’re introducing the new limited-edition Anniversary Series. Join the celebration and learn more about the SJ-200 Anniversary Limited Edition: https://bit.ly/44tTY1r #Gibson #AnniversaryCollection #Acoustic
Aug 21, 2026 · Facebook