Filson’s marketing, tracked daily.
The latest creative Filson puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 3, 2026
Email
Labor Day Sale: Filson Icons
Sep 3, 2026

Paid media
MetaDenim Tacoma Jacket
Sep 3, 2026

Social
InstagramPremium isn’t just seen, it’s heard. Take a sensory journey into the quiet craftsmanship behind our partnership with @filson1897. From the satisfying sound of shears cutting through rugged twill, to the smooth mechanical hum of the power-deployed running boards, every detail has been built with purpose. Inside the cabin, advanced acoustic glass and enhanced seals block out the noise of the outside world, giving you a quiet space to enjoy the premium feel of the unique leather seating and removable door panel saddlebags. And when you're ready to get out there and start your next outdoor adventure, the 3.0L EcoBoost V6 engine delivers smooth, capable power, working alongside the standard Sasquatch® Package’s 35-inch tires to handle whatever lies ahead. Two icons. One relentless standard.
Sep 3, 2026
What we track on Filson
ShopVision captures the public marketing we see from Filson every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 3, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Filson use?
All channelsPaid media is Filson's most-used channel. Jump to a channel below, or read straight down.
Filson homepage updates
83 capturedFilson on email
46 captured
Labor Day Sale: Filson Icons
Sep 3, 2026

New Arrivals at the Original Outfitter
Aug 25, 2026

Bundle Up Select Essential Layers and Save
Aug 21, 2026

Final Day to Get an Extra 15% Off in The Outlet
Aug 17, 2026

Ends Soon: Extra 15% Off in The Outlet
Aug 16, 2026

Save an Extra 15% in The Outlet
Aug 13, 2026

Dry Tin Cloth Pants: A Bestseller in Every Season
Aug 10, 2026

Up to 40% off Select Hats & Accessories
Aug 7, 2026

Up to 40% off Select Tees & Hoodies
Aug 6, 2026

Heritage Filson Flannels
Aug 5, 2026

The Wool Experts
Aug 4, 2026

Up to 40% off Select Bags
Aug 3, 2026
Filson on paid media
249 capturedPromotional history, record by record
68 records · latest 5 shown63 more offers sit before Sep 3, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Filson's competitive set
Benchmark on the same fieldsFilson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Filson on social
61 capturedPremium isn’t just seen, it’s heard. Take a sensory journey into the quiet craftsmanship behind our partnership with @filson1897. From the satisfying sound of shears cutting through rugged twill, to the smooth mechanical hum of the power-deployed running boards, every detail has been built with purpose. Inside the cabin, advanced acoustic glass and enhanced seals block out the noise of the outside world, giving you a quiet space to enjoy the premium feel of the unique leather seating and removable door panel saddlebags. And when you're ready to get out there and start your next outdoor adventure, the 3.0L EcoBoost V6 engine delivers smooth, capable power, working alongside the standard Sasquatch® Package’s 35-inch tires to handle whatever lies ahead. Two icons. One relentless standard.
Sep 3, 2026 · Instagram
A little farther from the road. A little closer to what matters.
Sep 1, 2026 · Facebook
Cooler mornings, heavier layers, and the same rivers generations have returned to each fall.
Aug 30, 2026 · Facebook
The new fall collection for men and women has arrived. Classic denim, sturdy knits, warm insulation, and more. Built for comfort through changing seasons, made to last. Check it out at the “shop new arrivals” link in our bio.
Aug 25, 2026 · Facebook
Arctic grayling fishing in Alaska. Photo by U.S. Fish and Wildlife Service .
Aug 20, 2026 · Facebook
The correct way to load a dog for long packing trips.
Aug 19, 2026 · Facebook
A Filson icon. Built to break in.
Aug 16, 2026 · Facebook
A good stretch of river and nowhere else to be. West Fork of the Madison, Montana.
Aug 15, 2026 · Facebook
Russell Lake, Mt. Jefferson. A quiet stop along the Oregon Skyline Trail, August 1961.
Aug 14, 2026 · Instagram
Current obsession: our 787 Suites amenity kit
Aug 11, 2026 · Instagram
A Sunday on the water is time well spent.
Aug 9, 2026 · Facebook
The empty woodshed haunts me, because I know fall is around the corner. A days work in the woods is fine with me. Yes I have a couple holes in my favorite @filson1897 shirt. #westernlifestyle #montanalifestyle #chainsaw
Aug 7, 2026 · Instagram