Filson’s marketing, tracked daily.
The latest creative Filson puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026What we track on Filson
ShopVision captures the public marketing we see from Filson every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Filson use?
All channelsPaid media is Filson's most-used channel. Jump to a channel below, or read straight down.
Filson homepage updates
83 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 11%· vs prior 30d
Filson on email
43 capturedCadence
~3.5/ wk
Last 30 days
15
▼ 21%· vs prior 30d

Insulated Tin Cloth for Cold Weather
Sep 25, 2026

Warm, Breathable Waffle Knit Thermals & More
Sep 24, 2026

Tin Cloth Bags: Versatile Gear Haulers
Sep 22, 2026

Fleece Lined Jac-Shirt: A 50-Year Icon
Sep 21, 2026

Essential Layers for Changing Weather
Sep 20, 2026

Heritage Waxed-Cotton Weather Protection
Sep 18, 2026

Roundup: Dependable Flannels for Fall
Sep 17, 2026

New Cold-Weather Insulation: Jackets, Vests, and More
Sep 15, 2026

Continue Shopping Unfailing Gear
Sep 14, 2026

The Original Outfitter Since 1897
Sep 13, 2026

Time to Gear Up
Sep 12, 2026

Labor Day Sale: Rare Discounts End Today
Sep 10, 2026
Filson on paid media
251 capturedCadence
~20/ wk
Last 30 days
84
Top platform
Meta
Filson's competitive set
Benchmark on the same fieldsFilson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Filson on social
55 capturedCadence
~4.0/ wk
Last 30 days
17
▲ 21%· vs prior 30d
Top platform
Facebook
The Moleskin Guide Shirt, made for cool days and steady wear. Soft where it counts. Tough where it matters.
Sep 25, 2026 · Instagram
Changing seasons call for trusted layers. The ease of a shirt. The warmth of a jacket. A trusted Filson staple built for cold days and everyday wear.
Sep 22, 2026 · Facebook
Hand peeled logs and dry wood. Grandpas wood peeler still putting in a days work. #westernwork #chainsaw #montanalifestyle
Sep 20, 2026 · Instagram
The Insulated Canvas Outfitter Jacket. A familiar classic with added warmth for the colder days ahead.
Sep 19, 2026 · Facebook
Where the trail ends, the story begins.
Sep 17, 2026 · Facebook
Winslow Homer, Camping out in the Adirondack Mountains, 1874.
Sep 15, 2026 · Facebook
Built to layer. Made to last through changing seasons.
Sep 14, 2026 · Facebook
I get my work jacket and my town jacket from the same place. I like old trucks, worked canvas, and used leather. Get things that get better with time. #westernlifestyle #momtanalifestyle #westernwork
Sep 13, 2026 · Instagram
A day to look back, reflect, and remember.
Sep 12, 2026 · Facebook
Some things take a lifetime to learn and only a moment to recognize.
Sep 9, 2026 · Facebook
Classic barn and chore jackets based on heritage workwear. Made from durable cotton canvas and denim to block wind and stand up to chores, brush, and long days outdoors. Shop women’s barn coats at the link in our bio.
Sep 8, 2026 · Facebook
Hands that build. Backs that carry. Days that earn their rest. Happy Labor Day.
Sep 7, 2026 · Facebook