Filson’s marketing, tracked daily.
The latest creative Filson puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Filson
ShopVision captures the public marketing we see from Filson every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Filson use?
All channelsPaid media is Filson's most-used channel. Jump to a channel below, or read straight down.
Filson homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Filson on email
68 capturedCadence
~9.6/ wk
Last 30 days
41
▲ 105%· vs prior 30d

Down Insulation: Built Warmth, Built Light
Nov 9, 2026

Just Landed: New Unfailing Goods
Nov 8, 2026

Purpose-Built Jac-Shirts
Nov 6, 2026

Heritage Filson Flannels
Nov 5, 2026

Holiday Gift Guide: Gifts for Him
Nov 4, 2026

Filson x Freeman: The Mackinaw Lined Raincoat
Nov 3, 2026

These Unfailing Goods Last a Lifetime
Nov 2, 2026

The Flannel Shop: Trusted Since 1922
Nov 1, 2026

New Outlet Additions: Hats & Gear
Oct 31, 2026

Seasonal Release: Handmade Sweaters
Oct 30, 2026

Jac-Shirts: After 50 Years, Still the Right Layer
Oct 29, 2026

New Shirts and More in the Outlet
Oct 28, 2026
Filson on paid media
259 capturedCadence
~47/ wk
Last 30 days
200
Top platform
Meta
Filson's competitive set
Benchmark on the same fieldsFilson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Filson on social
46 capturedCadence
~3.0/ wk
Last 30 days
13
▼ 32%· vs prior 30d
Top platform
Facebook
The best part of working with dogs is that they’ve never considered it strictly a professional relationship.
Nov 1, 2026 · Facebook
Pulled from the archives, the Packer Coat returns in a special-edition variation built with heavy-duty Rustic Canvas. Designed for dry, cold conditions where warmth, durability, and abrasion resistance matter most.
Oct 29, 2026 · Facebook
The next chapter in our partnership with award-winning songwriter and musician Chris Stapleton. A collaboration rooted in appreciation for heritage and revival. Dependable fabrics, historic patterns, and graphics inspired by his collection of vintage stamps and patches. Explore the full collection here: www.filson.com/collections/chris-stapleton
Oct 27, 2026 · Facebook
Dependable layers built for comfort as the temperatures drop and the season settles in. Explore our new arrivals at the link in our bio.
Oct 23, 2026 · Facebook
New Unfailing Goods for cold weather have arrived. Warm insulated layers, durable canvas, trusted shirts in updated colors, and more. All built for dependable comfort through the season. Shop new arrivals at the link in our bio.
Oct 22, 2026 · Instagram
New Unfailing Goods for cold weather have arrived. Warm insulated layers, durable canvas, trusted shirts in updated colors, and more. All built for dependable comfort through the season. Shop new arrivals here: https://t.co/1PnzNsZ640 https://t.co/uvGvy2Omhf
Oct 21, 2026 · X
The season changes. The pursuit stays the same.
Oct 18, 2026 · Facebook
Built for the long way around.
Oct 17, 2026 · Facebook
When the weather turns, there’s no substitute for dependable layers. The kind you reach for without a second thought, season after season.
Oct 10, 2026 · Facebook
Rare breed. The Ford Bronco® Filson™ First Edition will be the only Bronco in the lineup available in the Iron Sands Copper Metallic shade. Saddle bags will come standard in the vehicle and the console will feature special “first edition” badging. Owners will also receive a bespoke Filson blanket exclusive to the collaboration. Orders open October 13.
Oct 9, 2026 · Instagram
Pulled from the archive and rebuilt to work, the Rustic Canvas Journeyman Jacket returns in a new 12-oz. cotton canvas. It’s a warm, straightforward layer for cold mornings, outdoor jobs, and daily use.
Oct 8, 2026 · Facebook
A race before the snow flies. Don't mind a day on the saw and chores to be done. Fresh snow on the mountains reminds me there's only so much time before winter is here. #chainsaw #westernlifestyle #montanalifestyle
Oct 7, 2026 · Instagram