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Filson
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BF2025
All brands on Black Friday

What did Filson do on Black Friday?

On November 28, 2025, Filson ran up to 25% off on select collections, via "Discount." Independently captured from filson.com — not aggregator copy.

The offer on the day

FILSON.COM

Homepage · captured Nov 30, 2025

25% off

25%

Depth on the day

Depth on the day

25%

▼ -7.1 pts · vs its active-promo avg

Vs discounters

-19 pts

▼ below avg · 44% among discounters

Headline offer
25% off
Mechanic
Discount
Scope
Collection
Where it ran
online, app, in-store
Eligible categories
products, SWEATERS, FLANNELS, WOMEN'S COLLECTION, SPOKANE INSULATED CRUISER, Outlet products, PRODUCTS, jackets, bags, shirts
Shipping
—

What ran on each channel

4 channels

What Filson ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Filson homepage updates

Filson homepage updates capture

Captured Nov 30, 2025.

Filson on email

Black Friday Sale: Trusted Gear. Limited-Time Savings.

Captured Nov 30, 2025.

Filson on paid media

A century of survival. The Original Outfitter since 1897. New arrivals and updated classics. Built to outlast the long winter.

Captured Nov 26, 2025.

Filson on social

The warmup.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Filson's competitive set

Benchmark on the same fields

Filson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
FilsonFilson
32%
40%
4
This page
OrvisOrvisorvis.com
95
Open profile →
Frost RiverFrost Riverfrostriver.com
92
WoolrichWoolrichwoolrich.com
90
Open profile →
PendletonPendletonpendleton-usa.com
88
Open profile →
Duluth PackDuluth Packduluthpack.com
88
HuckberryHuckberryhuckberry.com
88
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Filson on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Filson.

YearHeadline offerDepth
202525% off25%

What teams ask about Black Friday 2025

Answered from our data
Does Filson offer Black Friday discounts?
Yes — on November 28, 2025, Filson ran 25% off.
How deep was Filson's Black Friday discount?
Filson's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
What promotional mechanic did Filson use for Black Friday?
Filson ran Black Friday 2025 as "Discount."
Was Filson's Black Friday discount sitewide or limited to select items?
Filson's Black Friday 2025 discount was on select collections.
Is Filson's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Filson use for Black Friday?
Filson's Black Friday 2025 offer was eligible on: online, app, in-store.