What did Filson do on Black Friday?
On November 28, 2025, Filson ran up to 25% off on select collections, via "Sale: Select Products." Independently captured from filson.com — not aggregator copy.
The offer on the day
FILSON.COM
Homepage · captured Nov 30, 2025
25% off on Flannels
25%
Depth on the day
Depth on the day
25%
▼ -5.6 pts · vs its active-promo avg
Vs discounters
-18 pts
▼ below avg · 43% among discounters
- Headline offer
- 25% off on Flannels
- Mechanic
- Sale: Select Products
- Scope
- Collection
- Where it ran
- —
- Eligible categories
- Flannels
- Shipping
- —
What ran on each channel
4 channelsWhat Filson ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Filson homepage updates
Filson homepage updates capture
Captured Nov 30, 2025.
Filson on email
Black Friday Sale: Trusted Gear. Limited-Time Savings.
Captured Nov 30, 2025.
Filson on paid media
A century of survival. The Original Outfitter since 1897. New arrivals and updated classics. Built to outlast the long winter.
Captured Nov 26, 2025.
Filson on social
The warmup.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Filson's competitive set
Benchmark on the same fieldsFilson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Frost Riverfrostriver.com
Duluth Packduluthpack.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Filson on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Filson.
What teams ask about Black Friday 2025
Answered from our data- Does Filson offer Black Friday discounts?
- Yes — on November 28, 2025, Filson ran 25% off on Flannels.
- How deep was Filson's Black Friday discount?
- Filson's peak Black Friday 2025 discount was 25%. — 18 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Filson use for Black Friday?
- Filson ran Black Friday 2025 as "Sale: Select Products."
- Was Filson's Black Friday discount sitewide or limited to select items?
- Filson's Black Friday 2025 discount was on select collections.
- Is Filson's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Filson use for Black Friday?
- The channels Filson's Black Friday offer ran on were not captured.