Barbour’s marketing, tracked daily.
The latest creative Barbour puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Barbour
ShopVision captures the public marketing we see from Barbour every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Barbour use?
All channelsPaid media is Barbour's most-used channel. Jump to a channel below, or read straight down.
Barbour homepage updates
86 capturedCadence
~6.5/ wk
Last 30 days
28
▼ 7%· vs prior 30d
Barbour on email
29 capturedCadence
~3.0/ wk
Last 30 days
13

Introducing Barbour x Norbit
Sep 25, 2026

Tailored by time
Sep 22, 2026

Don’t check the forecast
Sep 20, 2026

Looks that steal the scene
Sep 16, 2026

A story starring Sir Idris & Sienna
Sep 14, 2026

New season jackets awaits
Sep 13, 2026

A timeless classic
Sep 11, 2026

A fresh take on heritage.
Sep 9, 2026

Labor Day Sale ends tonight ⏰ | 30% off
Sep 7, 2026

Plenty to explore
Sep 6, 2026

Barbour is for life
Sep 4, 2026

Next on your watch list 📺
Sep 2, 2026
Barbour on paid media
400 capturedCadence
~11/ wk
Last 30 days
49
Top platform

The History of Barbour Tartan | Barbour
Sep 15, 2026 · Meta

Barbour Tartans
Sep 14, 2026 · Meta

Heritage Style, Reimagined
Sep 10, 2026 · Meta

Shop your favorite Barbour styles in our Labor Day Sale. Now until Monday.
Sep 3, 2026 · Meta

Aug 19, 2026 · Meta

Aug 14, 2026 · Meta

Aug 6, 2026 · Meta

Discover Barbour's Collegiate Edit, effortless layers, heritage shirts and timeless outerwear designed to take you through the season.
Aug 3, 2026 · Meta

Jul 20, 2026 · Meta
Barbour's competitive set
Benchmark on the same fieldsBarbour’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Barbour on social
118 capturedCadence
~14/ wk
Last 30 days
62
▲ 88%· vs prior 30d
Top platform
Instagram
Meet Luke: adventurer, survivor, storyteller. Turning a near-fatal crash into a movement of 650k, he shows what it truly means to own your path when the road gets rough.
Sep 25, 2026 · Instagram
Get Sienna Miller's Look featuring our unique and exclusive tartans. Tartan is a story of heritage and belonging. A seal of authenticity and a point of pride carried across the generations of our family business. Inspired by the rich tones of the British countryside.
Sep 24, 2026 · Pinterest
This AW26, join Idris Elba and Sienna Miller as they travel through the countryside along the path John Barbour took 130 years ago, rediscovering a land that still inspires our tartans today.
Sep 23, 2026 · Pinterest
The 90th Anniversary A7. For those that value timeless design. Discover yours in the link in bio.
Sep 22, 2026 · Instagram
Meet Bradley: London producer shaping culture on his own terms. Bradley shares his story of crafting immersive soundscapes, breaking genre rules, and moving forward with creative conviction.
Sep 21, 2026 · Instagram
Iconic silhouette, refined edge and updated with sharp faux-leather detailing. Discover the Heritage Waxed Jacket at the link in bio.
Sep 20, 2026 · Instagram
Meet Jackie: Brazilian-German music executive and creative director blending cultural influences and pushing pop boundaries from London to the world stage. Talking owning your creative vision and forging your own path.
Sep 19, 2026 · Instagram
The A7 jacket combines rugged durability with timeless design - outfitting those who move their own way.
Sep 18, 2026 · Instagram
Meet Allan: from call centre laughs to defining modern UK comedy. Shares how creative freedom, sharp humour, and backing your own ideas fuel everything he does.
Sep 17, 2026 · Instagram
Seven voices. Zero compromises. Creators, game-changers, and pioneers defining what it means to move forward with conviction. Meet the faces of our 90th Anniversary.
Sep 16, 2026 · Instagram
A simple mix-up leads to a wild goose chase. Follow a story told the Barbour way, featuring Sienna Miller and Sir Idris Elba. #BarbourWayOfLife
Sep 14, 2026 · Facebook
More than a pattern. Our tartans are a symbol of family, belonging, and a heritage carried through generations. Hear the story from the Barbour family.
Sep 11, 2026 · Youtube