Barbour’s marketing, tracked daily.
The latest creative Barbour puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Barbour
ShopVision captures the public marketing we see from Barbour every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Barbour use?
All channelsPaid media is Barbour's most-used channel. Jump to a channel below, or read straight down.
Barbour homepage updates
86 capturedCadence
~6.5/ wk
Last 30 days
28
▼ 7%· vs prior 30d
Barbour on email
26 capturedCadence
~1.4/ wk
Last 30 days
6
▼ 50%· vs prior 30d

A fresh take on heritage.
Sep 9, 2026

Labor Day Sale ends tonight ⏰ | 30% off
Sep 7, 2026

Plenty to explore
Sep 6, 2026

Barbour is for life
Sep 4, 2026

Next on your watch list 📺
Sep 2, 2026

Hello from Barbour 👋
Sep 1, 2026

Nothing caught your eye?
Aug 6, 2026

A story woven through generations
Aug 3, 2026

Five-star style
Jul 30, 2026

Selling Fast
Jul 28, 2026

A very Barbour summer
Jul 26, 2026

Elevated Essentials
Jul 25, 2026
Barbour on paid media
400 capturedCadence
~8.9/ wk
Last 30 days
38
Top platform
Meta

Heritage Style, Reimagined
Sep 10, 2026 · Meta

Shop your favorite Barbour styles in our Labor Day Sale. Now until Monday.
Sep 3, 2026 · Meta

Aug 19, 2026 · Meta

Aug 14, 2026 · Meta

Aug 6, 2026 · Meta

Discover Barbour's Collegiate Edit, effortless layers, heritage shirts and timeless outerwear designed to take you through the season.
Aug 3, 2026 · Meta

Jul 20, 2026 · Meta

A Very Barbour Summer
Jul 18, 2026 · Meta

Jul 17, 2026 · Meta

New lines added in our Summer Sale.
Jul 10, 2026 · Meta
Promotional history, record by record
61 records · latest 2 shown59 more offers sit before Sep 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Barbour's competitive set
Benchmark on the same fieldsBarbour’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Barbour on social
103 capturedCadence
~8.4/ wk
Last 30 days
36
▲ 16%· vs prior 30d
Top platform
Facebook
Rich, earthy tones of the countryside. #BarbourWayOfLife
Sep 10, 2026 · Facebook
5 simple steps to a lifetime of wear. Re-waxing at home made easy.
Sep 7, 2026 · Pinterest
Tough. Functional. Built for adventure. The details that made history. Find out more. Link in bio.
Sep 6, 2026 · Instagram
Proof that the beauty really is in the details. (And the lining). #PaulSmithLovesBarbour
Sep 5, 2026 · Facebook
Proper craft meets playful details. Exactly how we like it. Shop #PaulSmithLovesBarbour at the link in bio.
Sep 4, 2026 · Facebook
Rowing towards something special. #PaulSmithLovesBarbour coming soon.
Sep 3, 2026 · Facebook
Shortcuts simply aren't our style. #PaulSmithLovesBarbour coming soon.
Sep 2, 2026 · Facebook
1939 archive details, reworked for life on the Tyne today. Built for when the weather throws everything at you. Explore Heritage+ here: https://brnw.ch/21x5mbV #BarbourWayOfLife
Sep 1, 2026 · Facebook
The Tyne has shaped generations. The people, the places and the stories that continue to define its shores. For Heritage+, we return to where our story began, meeting those who have spent a lifetime working on and around the river. With thanks to the North Shields Fishermen’s Heritage Project for their invaluable knowledge and support throughout this project. Discover Heritage+ by tapping the link: https://brnw.ch/21x5jsJ #BarbourWayOfLife
Aug 31, 2026 · Facebook
In case you missed it: @mrtosincole fell into acting, and the rest is history. He tells us all about it in the latest Unlocked.
Aug 30, 2026 · Instagram
Archive silhouettes shaped by the spirit of the North East. Purposeful design, built to endure. #BarbourWayOfLife
Aug 29, 2026 · Facebook
A versatile, all-weather essential. That's the Course Showerproof Jacket. Straight out of Unlocked. Get it at the link in bio.
Aug 28, 2026 · Instagram