What did Fenty Beauty do on Black Friday?
On November 28, 2025, Fenty Beauty ran up to 60% off on select collections, via "Discount." Independently captured from fentybeauty.com — not aggregator copy.
The offer on the day
FENTYBEAUTY.COM
Homepage · captured Nov 30, 2025
UP TO 60% OFF
60%
Depth on the day
Depth on the day
60%
▲ +25.8 pts · vs its active-promo avg
Vs discounters
+16 pts
▲ above avg · 44% among discounters
- Headline offer
- UP TO 60% OFF
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, app, in-store
- Eligible categories
- New Markdowns, DEEPER DEALZ, Fenty faves
- Shipping
- —
What ran on each channel
4 channelsWhat Fenty Beauty ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Fenty Beauty homepage updates
Fenty Beauty homepage updates capture
Captured Nov 30, 2025.
Fenty Beauty on email
30% off disappears tomorrow 💨
Captured Nov 30, 2025.
Fenty Beauty on paid media
Fenty Beauty on paid media capture
Captured Nov 30, 2025.
Fenty Beauty on social
This one's for our Fenty baddies on the go 💅🏽💅🏿💅🏻 Cyber Monday is calling...📞 Snatch this cute, new FREEBIE Fenty Skin travel bag when you spend $125+ tomorrow during our 30% OFF SITEWIDE sale on fentybeauty.com! This is your sign to stock up on all your @fentybeauty, @fentyskin, and @fentyhair essentials while the deals are HOT 💥 What are y'all adding to 🛒?
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Fenty Beauty's competitive set
Benchmark on the same fieldsFenty Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Danessa Myricks Beautydanessamyricksbeauty.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Fenty Beauty on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Fenty Beauty.
What teams ask about Black Friday 2025
Answered from our data- Does Fenty Beauty offer Black Friday discounts?
- Yes — on November 28, 2025, Fenty Beauty ran UP TO 60% OFF.
- How deep was Fenty Beauty's Black Friday discount?
- Fenty Beauty's peak Black Friday 2025 discount was 60%. — 16 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Fenty Beauty use for Black Friday?
- Fenty Beauty ran Black Friday 2025 as "Discount."
- Was Fenty Beauty's Black Friday discount sitewide or limited to select items?
- Fenty Beauty's Black Friday 2025 discount was on select collections.
- Is Fenty Beauty's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Fenty Beauty use for Black Friday?
- Fenty Beauty's Black Friday 2025 offer was eligible on: online, app, in-store.