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COS
cos.com ↗
BF2025
All brands on Black Friday

What did COS do on Black Friday?

On November 28, 2025, COS ran up to 25% off sitewide, via "Discount." Independently captured from cos.com — not aggregator copy.

The offer on the day

COS.COM

Homepage · captured Nov 30, 2025

25% off sitewide

25%

Depth on the day

Depth on the day

25%

▲ +0.5 pts · vs its active-promo avg

Vs discounters

-19 pts

▼ below avg · 44% among discounters

Headline offer
25% off sitewide
Mechanic
Discount
Scope
Sitewide
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What COS ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

COS homepage updates

COS homepage updates capture

Captured Nov 30, 2025.

COS on email

Final hours: 25% off sitewide

Captured Nov 30, 2025.

COS on paid media

H&M Hennes & Mauritz GBC AB

Captured Nov 30, 2025.

COS on social

HELLO, SINGAPORE. Your new COS store is here.​ Designed entirely in-house, a curated interior unfolds with clay lime plaster walls by Armourcoat that uniquely patina over time, with timeless elements like Giancarlo Piretti’s iconic Alky chairs and hand-upholstered daybeds by NORR11.​ See you soon at:​ Raffles City​ 252 North Bridge Road, #01-32, ​ 179103 Singapore​

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

COS's competitive set

Benchmark on the same fields

COS’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
COSCOS
25%
60%
4
This page
EverlaneEverlaneeverlane.com
95
Open profile →
OAK + FORTOAK + FORToakandfort.com
92
Open profile →
Theory Official SiteTheory Official Sitetheory.com
90
Open profile →
The Frankie ShopThe Frankie Shopthefrankieshop.com
88
Open profile →
Vince Official SiteVince Official Sitevince.com
88
Open profile →
TOTEMETOTEMEtoteme.com
85
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

COS on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured COS.

YearHeadline offerDepth
202525% off sitewide25%

What teams ask about Black Friday 2025

Answered from our data
Does COS offer Black Friday discounts?
Yes — on November 28, 2025, COS ran 25% off sitewide.
How deep was COS's Black Friday discount?
COS's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
What promotional mechanic did COS use for Black Friday?
COS ran Black Friday 2025 as "Discount."
Was COS's Black Friday discount sitewide or limited to select items?
COS's Black Friday 2025 discount was sitewide.
Is COS's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did COS use for Black Friday?
COS's Black Friday 2025 offer was eligible on: online, app, in-store.