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Theory
theory.com ↗

Theory’s marketing, tracked daily.

The latest creative Theory puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Theory

ShopVision captures the public marketing we see from Theory every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to September 3, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Theory use?

All channels

Paid media is Theory's most-used channel. Jump to a channel below, or read straight down.

Theory homepage updates

44 captured
Cadence
~5.6/ wk
Last 30 days
24
▲ 85%· vs prior 30d

Theory on email

243 captured
Cadence
~17/ wk
Last 30 days
72
▼ 6%· vs prior 30d

Theory on social

58 captured
Cadence
~5.4/ wk
Last 30 days
23
▲ 10%· vs prior 30d
Top platform
Instagram

Promotional history, record by record

84 records · latest 4 shown
CapturedChannelOfferDepth
Sep 3, 2026emailLabor Day SaleDiscount
Sep 2, 2026emailExtra savings on this season's markdownsDiscount
Sep 2, 2026emailLimited-time offer on signature wool and so-soft cottonDiscount
Aug 31, 2026emailSame-day DeliveryExpedited Shipping

80 more offers sit before Aug 31, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Theory's competitive set

Benchmark on the same fields

Theory’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
TheoryTheory
36%
100%
4
This page
Vince Official SiteVince Official Sitevince.com
98
Open profile →
M.M.LaFleurM.M.LaFleurmmlafleur.com
95
Club MonacoClub Monacoclubmonaco.com
92
Open profile →
Lafayette 148 New YorkLafayette 148 New Yorklafayette148ny.com
88
Open profile →
COSCOScos.com
88
Open profile →
Veronica BeardVeronica Beardveronicabeard.com
86
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.