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Theory
theory.com ↗

Theory’s marketing, tracked daily.

The latest creative Theory puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.

Latest creative

As of November 10, 2026

What we track on Theory

ShopVision captures the public marketing we see from Theory every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
5 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
Data types
HomepageEmailPaid mediaSocialSMS
Dataset
Live

Which channels does Theory use?

All channels

Paid media is Theory's most-used channel. Jump to a channel below, or read straight down.

Theory homepage updates

35 captured

Cadence

~2.1/ wk

Last 30 days

9

Theory on email

316 captured

Cadence

~31/ wk

Last 30 days

133

Theory on social

98 captured

Cadence

~7.0/ wk

Last 30 days

30

▼ 32%· vs prior 30d

Top platform

Instagram

Theory on sms

10 captured

Cadence

~2.3/ wk

Last 30 days

10

New· vs prior 30d

Promotional history, record by record

22 records · latest 5 shown
CapturedChannelOfferDepth
Nov 9, 2026websiteTurtleneck Sweater in Regal Wool: $235.00 $188.00 (Limited-Time Offer Applied)Sale: Single Product
Nov 7, 2026emailCrewneck Sweater in Regal Wool: $225.00 $180.00 (Limited-Time Offer Applied)Sale: Single Product
Nov 7, 2026websiteCrewneck Sweater in Regal Wool: $225.00 $180.00 (Limited-Time Offer Applied)Sale: Single Product
Nov 6, 2026emailBoxy Cuff Jacket in Double-Face Wool-Cashmere: $595.00 $476.00 (Limited-Time…Sale: Single Product
Nov 6, 2026websiteBoxy Cuff Jacket in Double-Face Wool-Cashmere: $595.00 $476.00 (Limited-Time…Sale: Single Product

17 more offers sit before Nov 6, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Theory's competitive set

Benchmark on the same fields

Theory’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
TheoryTheory
40%
40%
5
This page
Vince Official SiteVince Official Sitevince.com
98
Open profile →
Hugo BossHugo Bosshugoboss.com
90
Open profile →
rag & bonerag & bonerag-bone.com
88
Open profile →
M.M.LaFleurM.M.LaFleurmmlafleur.com
87
Eileen FisherEileen Fishereileenfisher.com
86
Open profile →
EquipmentEquipmentequipmentfr.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.