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Theory
theory.com ↗

Theory’s marketing, tracked daily.

The latest creative Theory puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Theory

ShopVision captures the public marketing we see from Theory every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Theory use?

All channels

Paid media is Theory's most-used channel. Jump to a channel below, or read straight down.

Theory homepage updates

37 captured
Cadence
~4.2/ wk
Last 30 days
18
▲ 80%· vs prior 30d

Theory on email

257 captured
Cadence
~18/ wk
Last 30 days
77
▼ 23%· vs prior 30d

Theory on social

54 captured
Cadence
~4.4/ wk
Last 30 days
19
▲ 12%· vs prior 30d
Top platform
Instagram

Promotional history, record by record

386 records · latest 5 shown
CapturedChannelOfferDepth
Aug 7, 2026email75 Off $350+ with code TNTEAUG-HYAC-EXTP-WKDiscount
Aug 7, 2026website15% off first full price orderDiscount
Aug 6, 2026websiteFree Shipping & Exchanges on All OrdersFree Shipping
Aug 6, 2026websiteSign Up for 15% OffDiscount
Aug 6, 2026website15% Off First Online OrderDiscount

381 more offers sit before Aug 6, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Theory's competitive set

Benchmark on the same fields

Theory’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
TheoryTheory
27%
100%
4
This page
'47 Brand'47 Brand47brand.com
Open profile →
& Other Stories& Other Storiesstories.com
Open profile →
1-800 Contacts1-800 Contacts1800contacts.com
Open profile →
100% PURE100% PURE100percentpure.com
Open profile →
123Print, Inc123Print, Inc123print.com
Open profile →
12th Tribe12th Tribe12thtribe.com
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

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