Toteme’s marketing, tracked daily.
The latest creative Toteme puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Toteme
ShopVision captures the public marketing we see from Toteme every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Toteme use?
All channelsPaid media is Toteme's most-used channel. Jump to a channel below, or read straight down.
Toteme homepage updates
84 capturedCadence
~6.3/ wk
Last 30 days
27
▼ 13%· vs prior 30d
Toteme on email
35 capturedCadence
~3.7/ wk
Last 30 days
16
▲ 7%· vs prior 30d

Gift edit
Nov 9, 2026

Evening
Nov 6, 2026

New in: Pre Spring 27
Nov 5, 2026

First Access: Pre Spring 27
Nov 2, 2026

℅ TOTEME
Nov 1, 2026

Men's collection
Oct 30, 2026

Men’s collection
Oct 29, 2026

Cherry
Oct 28, 2026

Welcome to TOTEME
Oct 27, 2026

Coming soon: Pre Spring 27
Oct 26, 2026

The peacoat
Oct 22, 2026

Wool silk mouliné
Oct 20, 2026
Toteme on paid media
276 capturedCadence
~18/ wk
Last 30 days
79
Top platform
Meta
Toteme's competitive set
Benchmark on the same fieldsToteme’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Toteme on social
15 capturedCadence
~1.6/ wk
Last 30 days
7
Top platform
Instagram
Pre Spring 27 Classic femininity deconstructed with an elegant edge. Discover the first pieces at toteme.com
Nov 7, 2026 · Instagram
Pre Spring 27 Curves of the season. Discover the collection at toteme.com
Nov 6, 2026 · Instagram
Pre Spring 27 A collection that shifts with the season, from decadent evenings to snowbound escape. Discover the first pieces at toteme.com
Nov 5, 2026 · Instagram
The inaugural men’s collection by TOTEME. Photographed by Theo Wenner
Oct 16, 2026 · Instagram
The inaugural men’s collection by TOTEME. Captured by Theo Wenner
Oct 15, 2026 · Instagram
Presenting the inaugural TOTEME men’s collection at Harrods, London. White-stained oak panelling, blackened steel, and exposed structural details create a restrained, graphic interior that reflects the house’s emphasis on materiality and form. October 9 through November 15
Oct 14, 2026 · Instagram
T-lock crossbody
Oct 11, 2026 · Instagram
Pierced pumps
Oct 10, 2026 · Instagram
Leather biker
Oct 9, 2026 · Instagram
The signature TOTEME scarf becomes a slingback on sharp-toed mules
Sep 9, 2026 · Instagram
Mercer tote, a dynamic silhouette that takes its cues from the archetypal motorcycle jacket
Sep 8, 2026 · Instagram
Elongated byzantine necklace
Sep 5, 2026 · Instagram