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ColourPop
colourpop.com ↗
BF2025
All brands on Black Friday

What did ColourPop do on Black Friday?

On November 28, 2025, ColourPop ran up to 50% off on select items, via "Discount." Independently captured from colourpop.com — not aggregator copy.

The offer on the day

COLOURPOP.COM

Homepage · captured Nov 30, 2025

50% Off

50%

Depth on the day

Depth on the day

50%

▲ +22.7 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
50% Off
Mechanic
Discount
Scope
Select
Where it ran
online, app, in-store
Eligible categories
MEGA PALETTES
Shipping
—

What ran on each channel

3 channels

What ColourPop ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

ColourPop homepage updates

ColourPop homepage updates capture

Captured Nov 30, 2025.

ColourPop on paid media

ColourPop on paid media capture

Captured Nov 30, 2025.

ColourPop on social

THIS IS NOT A DRILL! ALL COLLAB is currently 50% OFF for today only on colourpop.com! 💫 Shop all collabs, like ColourPop x DreamWorks Shrek, now 50% OFF on colourpop.com! 💚🔥 PLUS add 30% off all other products sitewide, and $9 9-pan palettes. 🙌

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

ColourPop's competitive set

Benchmark on the same fields

ColourPop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
ColourPopColourPop
27%
100%
5
This page
e.l.f. Cosmeticse.l.f. Cosmeticselfcosmetics.com
98
Open profile →
NYX Professional MakeupNYX Professional Makeupnyxcosmetics.com
95
Open profile →
Kylie CosmeticsKylie Cosmeticskyliecosmetics.com
90
Open profile →
Milani CosmeticsMilani Cosmeticsmilanicosmetics.com
88
Open profile →
wet n wild Beautywet n wild Beautywetnwildbeauty.com
85
Rare BeautyRare Beautyrarebeauty.com
85
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

ColourPop on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured ColourPop.

YearHeadline offerDepth
202550% Off50%

What teams ask about Black Friday 2025

Answered from our data
Does ColourPop offer Black Friday discounts?
Yes — on November 28, 2025, ColourPop ran 50% Off.
How deep was ColourPop's Black Friday discount?
ColourPop's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did ColourPop use for Black Friday?
ColourPop ran Black Friday 2025 as "Discount."
Was ColourPop's Black Friday discount sitewide or limited to select items?
ColourPop's Black Friday 2025 discount was on select items.
Is ColourPop's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did ColourPop use for Black Friday?
ColourPop's Black Friday 2025 offer was eligible on: online, app, in-store.