e.l.f. Cosmetics’s marketing, tracked daily.

The latest creative e.l.f. Cosmetics puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

Latest creative

As of September 25, 2026

Email
Your beauty slaylist 🎶
Sep 25, 2026
Social
Instagram
Your getting ready routine just got a 🆕 soundtrack 🎵💋 Our album ✨Mirror Mix✨ is here! Featuring e.l.f.ing amazing songs from 7 up & coming artists. 🙌 This album is all about bringing music and beauty together while empowering the voice of every eye, lip and face, including the next generation of artists! 🫶 Get to know your official beauty slaylist: 🎶 “Ya No Estoy” by @joaquina 🎶 “What Can’t I Do” by @flaujae 🎶 “Bésame” by @babynezza 🎶 “Look Don’t Touch” by @braskosongs 🎶 “Transitions” by @wheresmamii 🎶 “Girlhood is Forever” by @hellosistermusic 🎶 “Kiss” by @sadierosevan Streaming now on @spotify, @applemusic and @amazonmusic. 🎧 Comment “MIRROR MIX” for the link to listen! #MirrorMix #elfcosmetics
Sep 25, 2026

What we track on e.l.f. Cosmetics

ShopVision captures the public marketing we see from e.l.f. Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 4 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
Data types: HomepageEmailPaid mediaSocial
Dataset: Live

Which channels does e.l.f. Cosmetics use?

All channels

Social is e.l.f. Cosmetics's most-used channel. Jump to a channel below, or read straight down.

Social387
Paid media248
Homepage87
Email78

e.l.f. Cosmetics homepage updates

87 captured

Cadence

~7.0/ wk

Last 30 days

—· vs prior 30d

e.l.f. Cosmetics on email

78 captured

Cadence

~5.6/ wk

Last 30 days

▼ 17%· vs prior 30d

e.l.f. Cosmetics on paid media

248 captured

Cadence

~3.7/ wk

Last 30 days

Top platform

Google

Promotional history, record by record

81 records · latest 5 shown

CapturedChannelOfferDepth

Sep 25, 2026emailFree Mascara Gift with $50+ PurchaseFree Gift

Sep 24, 2026emailMascara Free Gift on $50+Free Gift

Sep 24, 2026websiteMascara Free Gift on $50+Free Gift

Sep 23, 2026emailWelcome offerDiscount

Sep 22, 2026websiteFree Mascara with $50+ PurchaseFree Gift

76 more offers sit before Sep 22, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

e.l.f. Cosmetics's competitive set

Benchmark on the same fields

e.l.f. Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

e.l.f. Cosmetics

34%

100%

This page