e.l.f. Cosmetics’s marketing, tracked daily.
The latest creative e.l.f. Cosmetics puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 10, 2026
Email
NEW! Glow Reviver Lip Oil Stick ✨ Shimmer ✨
Sep 10, 2026
Social
Tiktokthe addictive slip you love, now in a shimmer finish 💖 NEW Glow Reviver Lip Oil Stick ✨SHIMMER✨ is available now in 4 glimmering shades: Passenger Princess 👑 Vanilla Vice 🍨 Disco Flamingo 🦩 Plumstruck 💜 #elfcosmetics #newlaunch
Sep 10, 2026
What we track on e.l.f. Cosmetics
ShopVision captures the public marketing we see from e.l.f. Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does e.l.f. Cosmetics use?
All channelsSocial is e.l.f. Cosmetics's most-used channel. Jump to a channel below, or read straight down.
e.l.f. Cosmetics homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d
e.l.f. Cosmetics on email
82 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d
NEW! Glow Reviver Lip Oil Stick ✨ Shimmer ✨
Sep 10, 2026
e.l.f.scape Unglammy Valley ✨
Sep 9, 2026
Bestie, add this to your end-of-summer list 👀
Sep 8, 2026
You're an e.l.f.ing VIP!
Sep 7, 2026
Sculpt & flush with 1 brush 👩🎨
Sep 6, 2026
Bestie, if you haven’t shopped e.l.f. SKIN, wyd?
Sep 5, 2026
NEW! Introducing Halo Glow Body ✨💫
Sep 3, 2026
We’re *sheer* for this bronzy glow 🫰
Sep 1, 2026
NEW! Sheer For It Bronzer Tint 🤎
Aug 31, 2026
Your new mist-have for skinmergencies
Aug 30, 2026
Halo Glow Skin Tint SPF 50 does it all ✨
Aug 28, 2026
Brightness you can C ✨
Aug 27, 2026
e.l.f. Cosmetics on paid media
256 capturedCadence
~5.8/ wk
Last 30 days
25
Top platform
Soft Glam Foundation
Sep 8, 2026 · Meta
NEW from e.l.f.
Sep 3, 2026 · Meta
Glow Reviver Melting Tinted Lip Balm | e.l.f. Cosmetics
Aug 26, 2026 · Meta
Aug 20, 2026 · Meta
Aug 17, 2026 · Meta
Aug 7, 2026 · Meta
NEW! main stain lip marker
Aug 4, 2026 · Meta
Das ultimative Power-Duo
Jul 23, 2026 · Meta
Jul 20, 2026 · Meta
e.l.f. Cosmetics
Jun 24, 2026 · Meta
Promotional history, record by record
64 records · latest 5 shown59 more offers sit before Sep 9, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
e.l.f. Cosmetics's competitive set
Benchmark on the same fieldse.l.f. Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
wet n wild Beautywetnwildbeauty.com
LA Girl Cosmeticslagirlusa.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
e.l.f. Cosmetics on social
477 capturedCadence
~37/ wk
Last 30 days
159
Top platform
Instagram
the addictive slip you love, now in a shimmer finish 💖 NEW Glow Reviver Lip Oil Stick ✨SHIMMER✨ is available now in 4 glimmering shades: Passenger Princess 👑 Vanilla Vice 🍨 Disco Flamingo 🦩 Plumstruck 💜 #elfcosmetics #newlaunch
Sep 10, 2026 · Tiktok
Swipe on a Soft Glam look! 🤩 Your guide to the perfect base, featuring Soft Glam Satin Foundation for ONLY $8! ✨ Available now on elfcosmetics.com and the e.l.f. app. 🛍️ 💫 Soft Glam Satin Foundation: A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish ($8) 😍 Smooth Swipe Foundation Brush: A soft, angled liquid foundation brush that hugs the contours of your face for smooth-as-e.l.f. foundation application ($9) 💗 Pillow Puff Foundation Sponge: A bouncy, ultra-soft foam makeup sponge that seamlessly applies and blends liquid foundation for a smooth-as-e.l.f., airbrushed-looking finish ($7) 💕 Soft Glam Satin Concealer: A lightweight, hydrating concealer that conceals dark circles, redness and blurs the look of spots with medium buildable coverage and a satin finish ($5) 🖌️ Tap & Blend Concealer Brush: A concealer brush with dense bristles and a one-of-a-kind paw shape for seamless application and easy blending ($6) Shop now on elfcosmetics.com! 👏
Sep 9, 2026 · Facebook
Unglammy Valley = a place where your neck doesn’t match your face. 😱 When your foundation is a mismatch and you look like you…but not. The only way to e.l.f.scape? Soft Glam Satin Foundation! 🌟 Your fave foundation with a just-right, buildable coverage and a satin finish. Available in 36 shades for only $8 on elfcosmetics.com. ✨
Sep 8, 2026 · Facebook
e.l.f. Cosmetics 💋 Main Stain Lip Marker ($5) 💋 Halo Glow Skin Tint SPF 50 ($14) 💋 Sheer For It Blush Tint in Pink Positive ($6) 💋 Glow Reviver Melting Lip Balm in Vanilla Soft Serve ($9) e.l.f. SKIN 💦 Save Your e.l.f. Hypochlorous Mist ($12) 💦 Suntouchable Invisi-Stick SPF 50 ($15) e.l.f. Hair ✨ Gloss Mode Treatment Oil ($10) ✨ 3-in-Wonder Magic Styling Cream ($9) ✨ 3-in-Wonder Magic Styling Wand ($6)
Sep 7, 2026 · Pinterest
3 ways to bounce: 💦 On clean skin as a hydrating serum ✨ Tap on high points of face over makeup 🌙 Use in PM under moisturizer
Sep 6, 2026 · Pinterest
It’s time to glow all out! 🌟 NEW Halo Glow Body Collection is available now on elfcosmetics.com, TikTok Shop and exclusively exclusively online @ultabeauty (+ coming in-store on September 6!) 💕 Comment "BODY" and we'll DM you the link to shop. 👏 Halo Glow Soft Beam Body Cream ($12): 💖 Daily body glow cream infused with a hint of shimmer 💖 Silky formula sinks into skin for glowing skin that feels soft & smooth 💖 Infused with glycerin to hydrate skin 💖 Dreamy vanilla & magnolia scent Halo Glow Goddess Balm ($14): 🌟 Highlighting body glow balm for high points, like décolletage & shoulders, plus face 🌟 Gives skin a lasting glassy sheen with a pearlescent finish 🌟 Luxe solid balm that melts into skin 🌟 Available in 2 shimmer shades: Champagne Sheen & Bronze Ambition Halo Glow Body Brush ($10): 🖌️ Soft, dense body brush applies body shimmer with ease 🖌️ Unique shape contours to body for smooth, even coverage 🖌️ Works with gels, balms, oils and creams 🖌️ Sculpted handle for comfortable application Shop the drop at the link in bio! 🛒 🇺🇸 Available now on TikTok Shop and online @ultabeauty, Coming in-store to @ultabeauty September 6, Coming in-store and online to @walmart and @target this fall, Coming online to @amazon this fall and @cvspharmacy and @walgreens early 2027, Coming in-store to @walgreens, @heb, @krogercoto, @cvspharmacy, @meijerstores this fall and @walmart early 2027 🇨🇦 Coming online to @shoppersbeauty, @walmartcanada, @amazonca October 4, Coming in-store to @shoppersbeauty October 4 and @walmartcanada early 2027 🇬🇧 Coming online to @bootsuk and @amazonuk this fall, Coming in-store to @bootsuk this fall 🇲🇽 Coming online to @sephoramx September 29 and @amazonmex and @ultabeautymx this fall 🌍 Coming online to @amazon.it, @amazonde, @amazon.nl, and @amazon.belgium this fall #HaloGlowBody #elfcosmetics
Sep 5, 2026 · Instagram
We’re serving body 💅 NEW Halo Glow Body Collection is available now on elfcosmetics.com, TikTok Shop and exclusively online @ultabeauty (+ coming in-store on September 6!) 🤩 Comment "BODY" and we'll DM you the link to shop. 👏 Your new holy grails for radiant skin from halo to toe: 💖 Halo Glow Soft Beam Body Cream: Daily body glow cream that hydrates skin and adds a hint of shimmer with a dreamy vanilla and magnolia scent ($12) 💖 Halo Glow Goddess Balm: Multi-use highlighting body glow balm for the high points of your body with a glassy, pearlescent sheen that lasts. Available in 2 shimmer shades: Champagne Sheen & Bronze Ambition ($14) 💖 Halo Glow Body Brush: Soft, body-hugging brush to apply and blend Goddess Balm seamlessy ($10) Shop the drop at the link in bio! 🙌 🇺🇸 Available now on TikTok Shop and online @ultabeauty, Coming in-store to @ultabeauty September 6, Coming in-store and online to @walmart and @target this fall, Coming online to @amazon this fall and @cvspharmacy and @walgreens early 2027, Coming in-store to @walgreens, @heb, @krogercoto, @cvspharmacy, @meijerstores this fall and @walmart early 2027 🇨🇦 Coming online to @shoppersbeauty, @walmartcanada, @amazonca October 4, Coming in-store to @shoppersbeauty October 4 and @walmartcanada early 2027 🇬🇧 Coming online to @bootsuk and @amazonuk this fall, Coming in-store to @bootsuk this fall 🇲🇽 Coming online to @sephoramx September 29 and @amazonmex and @ultabeautymx this fall 🌍 Coming online to @amazon.it, @amazonde, @amazon.nl, and @amazon.belgium this fall #HaloGlowBody #elfcosmetics
Sep 4, 2026 · Instagram
It’s glow time! 🤩🆕 Halo Glow Body Collection is available now on elfcosmetics.com, the e.l.f. app and TikTok Shop! ✨ Comment "BODY" and we'll DM you the link to shop. 👏 Your new holy grails for radiant skin from halo to toe: 💖 Halo Glow Soft Beam Body Cream: Daily body glow cream that hydrates skin and adds a hint of shimmer with a dreamy vanilla and magnolia scent ($12) 💖 Halo Glow Goddess Balm: Multi-use highlighting body glow balm for the high points of your body with a glassy, pearlescent sheen that lasts ($14) 💖 Halo Glow Body Brush: Soft, body-hugging brush to apply and blend Goddess Balm seamlessy ($10) Shop the drop at the link in bio! 🫶 Plus, launching exclusively at @ultabeauty online September 4 and in-stores September 6. 🧡 🇺🇸 Available now on TikTok Shop, Coming online to @ultabeauty September 4 and in-store September 6, Coming in-store and online to @walmart and @target this fall, Coming online to @amazon this fall and @cvspharmacy and @walgreens early 2027, Coming in-store to @walgreens, @heb, @krogercoto, @cvspharmacy, @meijerstores this fall and @walmart early 2027 🇨🇦 Coming online to @shoppersbeauty, @walmartcanada, @amazonca October 4, Coming in-store to @shoppersbeauty October 4 and @walmartcanada early 2027 🇬🇧 Coming online to @bootsuk and @amazonuk this fall, Coming in-store to @bootsuk this fall 🇲🇽 Coming online to @sephoramx September 29 and @amazonmex and @ultabeautymx this fall 🌍 Coming online to @amazon.it, @amazonde, @amazon.nl, and @amazon.belgium this fall #HaloGlowBody #elfcosmetics
Sep 3, 2026 · Instagram
Serving a glow you'll definitely want to order ✨ Just wait til’ you see what we've cooked up. 🤭 Come back tomorrow for the drop at 9 AM PT / 12 PM ET. Comment a 💖 if you're ready! #newdrop #elfcosmetics
Sep 2, 2026 · Instagram
🩵 Youth Boosting Blue-ty Sleep Night Oil 💙 Holy Hydration! Barrier Goals Cream 💛 Squeeze Me Lip Balm in Vanilla
Sep 1, 2026 · Pinterest
This bronzy tint is sheer perfection! 😍 🆕 Sheer For It Bronzer Tints are available NOW exclusively on TikTok Shop! 👏 Why you’ll love it: ✨ Long-lasting cheek AND lip stain ✨ Hydrating watery texture delivers a natural finish ✨ Transfer-resistant stain gives a sheer wash of color ✨ Easy as e.l.f. to build and blend ✨ Pairs perfectly with Stain & Tint Blending Brush ($6) and Sheer For It Blush Tint ($6) for a blonzed look Available in 4 sun-kissed shades: 🤎 Fair/Light 🤎 Light/Medium 🤎 Tan/Deep 🤎 Deep/Rich Comment "BRONZER" and we'll DM you the link to shop for only $6! 🙌 #SheerForItTint #elfcosmetics
Aug 31, 2026 · Instagram
pickle people understand what it takes to be a Type P #pickletok #elfcosmetics #lippie
Aug 30, 2026 · Tiktok