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e.l.f. Cosmetics
elfcosmetics.com ↗

e.l.f. Cosmetics’s marketing, tracked daily.

The latest creative e.l.f. Cosmetics puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.

What we track on e.l.f. Cosmetics

ShopVision captures the public marketing we see from e.l.f. Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
5 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
Data types
HomepageEmailPaid mediaSocialSMS
Dataset
Live

Which channels does e.l.f. Cosmetics use?

All channels

Social is e.l.f. Cosmetics's most-used channel. Jump to a channel below, or read straight down.

e.l.f. Cosmetics homepage updates

88 captured

Cadence

~7.0/ wk

Last 30 days

30

—· vs prior 30d

e.l.f. Cosmetics on email

90 captured

Cadence

~7.5/ wk

Last 30 days

32

▲ 7%· vs prior 30d

e.l.f. Cosmetics on social

405 captured

Cadence

~38/ wk

Last 30 days

163

Top platform

Instagram

e.l.f. Cosmetics on sms

4 captured

Cadence

~0.2/ wk

Last 30 days

1

Promotional history, record by record

32 records · latest 5 shown
CapturedChannelOfferDepth
Nov 9, 2026facebookGiveaway: ⏰ Wanna talk live? Call on November 13 from 12–3 PM ET for a chance to get…Other
Nov 9, 2026tiktokGiveaway: ⏰ Wanna talk live? Call on November 13 from 12–3 PM ET for a chance to get…Other
Nov 7, 2026emailUp to 20% off on kitsSale: Select Products
Nov 7, 2026websiteUp to 20% off on kitsSale: Select Products
Nov 6, 2026emailUp to 20% off on Build Your Own KitSale: Select Products

27 more offers sit before Nov 6, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

e.l.f. Cosmetics's competitive set

Benchmark on the same fields

e.l.f. Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
e.l.f. Cosmeticse.l.f. Cosmetics
18%
20%
5
This page
NYX Professional MakeupNYX Professional Makeupnyxcosmetics.com
98
Open profile →
ColourPopColourPopcolourpop.com
96
Open profile →
MaybellineMaybellinemaybelline.com
95
wet n wild Beautywet n wild Beautywetnwildbeauty.com
94
L'Oréal ParisL'Oréal Parislorealparisusa.com
92
Open profile →
Milani CosmeticsMilani Cosmeticsmilanicosmetics.com
90
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.