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e.l.f. Cosmetics
elfcosmetics.com ↗

e.l.f. Cosmetics’s marketing, tracked daily.

The latest creative e.l.f. Cosmetics puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on e.l.f. Cosmetics

ShopVision captures the public marketing we see from e.l.f. Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to August 12, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does e.l.f. Cosmetics use?

All channels

Paid media is e.l.f. Cosmetics's most-used channel. Jump to a channel below, or read straight down.

e.l.f. Cosmetics homepage updates

88 captured
Cadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d

e.l.f. Cosmetics on email

81 captured
Cadence
~6.8/ wk
Last 30 days
29
▲ 16%· vs prior 30d

e.l.f. Cosmetics on social

189 captured
Cadence
~39/ wk
Last 30 days
169
Top platform
Instagram

Promotional history, record by record

81 records · latest 3 shown
CapturedChannelOfferDepth
Aug 9, 2026websiteSubscribe & SaveDiscount
Aug 8, 2026emailBuy 2 e.l.f. Skin Products, Get 3rd FreeFree Gift
Aug 8, 2026emailBuy 2 e.l.f. Skin Essentials, Get 1 FreeFree Gift

78 more offers sit before Aug 8, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

e.l.f. Cosmetics's competitive set

Benchmark on the same fields

e.l.f. Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
e.l.f. Cosmeticse.l.f. Cosmetics
59%
100%
4
This page
NYX Professional MakeupNYX Professional Makeupnyxcosmetics.com
98
Open profile →
ColourPopColourPopcolourpop.com
96
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wet n wild Beautywet n wild Beautywetnwildbeauty.com
95
LA Girl CosmeticsLA Girl Cosmeticslagirlusa.com
93
Milani CosmeticsMilani Cosmeticsmilanicosmetics.com
92
Open profile →
PacificaPacificapacificabeauty.com
90
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

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