What did Benefit Cosmetics do on Black Friday?
On November 28, 2025, Benefit Cosmetics ran up to 50% off on select collections, via "Sale: Select Products." Independently captured from benefitcosmetics.com — not aggregator copy.
The offer on the day
BENEFITCOSMETICS.COM
Homepage · captured Nov 30, 2025
50% off on Primers & Setting Spray
50%
Depth on the day
Depth on the day
50%
▲ +13.1 pts · vs its active-promo avg
Vs discounters
+7 pts
▲ above avg · 43% among discounters
- Headline offer
- 50% off on Primers & Setting Spray
- Mechanic
- Sale: Select Products
- Scope
- Collection
- Where it ran
- —
- Eligible categories
- Primers, Setting Spray
- Shipping
- —
What ran on each channel
3 channelsWhat Benefit Cosmetics ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Benefit Cosmetics homepage updates
Benefit Cosmetics homepage updates capture
Captured Nov 30, 2025.
Benefit Cosmetics on email
Cyber Monday’s here 💻🛍️ 30% off SITEWIDE!!
Captured Nov 30, 2025.
Benefit Cosmetics on social
we see the vision 😎 and so do you! our cyber monday sale starts now
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Benefit Cosmetics's competitive set
Benchmark on the same fieldsBenefit Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Benefit Cosmetics on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Benefit Cosmetics.
What teams ask about Black Friday 2025
Answered from our data- Does Benefit Cosmetics offer Black Friday discounts?
- Yes — on November 28, 2025, Benefit Cosmetics ran 50% off on Primers & Setting Spray.
- How deep was Benefit Cosmetics's Black Friday discount?
- Benefit Cosmetics's peak Black Friday 2025 discount was 50%. — 7 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Benefit Cosmetics use for Black Friday?
- Benefit Cosmetics ran Black Friday 2025 as "Sale: Select Products."
- Was Benefit Cosmetics's Black Friday discount sitewide or limited to select items?
- Benefit Cosmetics's Black Friday 2025 discount was on select collections.
- Is Benefit Cosmetics's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Benefit Cosmetics use for Black Friday?
- The channels Benefit Cosmetics's Black Friday offer ran on were not captured.