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Benefit Cosmetics
benefitcosmetics.com ↗
BF2025
All brands on Black Friday

What did Benefit Cosmetics do on Black Friday?

On November 28, 2025, Benefit Cosmetics ran up to 50% off sitewide, via "Discount." Independently captured from benefitcosmetics.com — not aggregator copy.

The offer on the day

BENEFITCOSMETICS.COM

Homepage · captured Nov 30, 2025

50% Off Primers & Setting Spray, 30% Off Sitewide

50%

Depth on the day

Depth on the day

50%

▲ +20.1 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
50% Off Primers & Setting Spray, 30% Off Sitewide
Mechanic
Discount
Scope
Sitewide
Where it ran
online
Eligible categories
Not specified
Shipping
—

What ran on each channel

3 channels

What Benefit Cosmetics ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Benefit Cosmetics homepage updates

Benefit Cosmetics homepage updates capture

Captured Nov 30, 2025.

Benefit Cosmetics on email

Cyber Monday’s here 💻🛍️ 30% off SITEWIDE!!

Captured Nov 30, 2025.

Benefit Cosmetics on social

we see the vision 😎 and so do you! our cyber monday sale starts now

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Benefit Cosmetics's competitive set

Benchmark on the same fields

Benefit Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Benefit CosmeticsBenefit Cosmetics
30%
60%
4
This page
Anastasia Beverly HillsAnastasia Beverly Hillsanastasiabeverlyhills.com
98
Open profile →
NYX Professional MakeupNYX Professional Makeupnyxcosmetics.com
95
Open profile →
e.l.f. Cosmeticse.l.f. Cosmeticselfcosmetics.com
93
Open profile →
Tarte™ CosmeticsTarte™ Cosmeticstartecosmetics.com
92
Open profile →
Too Faced CosmeticsToo Faced Cosmeticstoofaced.com
90
Open profile →
Urban Decay Official SiteUrban Decay Official Siteurbandecay.com
88
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Benefit Cosmetics on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Benefit Cosmetics.

YearHeadline offerDepth
202550% Off Primers & Setting Spray, 30% Off Sitewide50%

What teams ask about Black Friday 2025

Answered from our data
Does Benefit Cosmetics offer Black Friday discounts?
Yes — on November 28, 2025, Benefit Cosmetics ran 50% Off Primers & Setting Spray, 30% Off Sitewide.
How deep was Benefit Cosmetics's Black Friday discount?
Benefit Cosmetics's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Benefit Cosmetics use for Black Friday?
Benefit Cosmetics ran Black Friday 2025 as "Discount."
Was Benefit Cosmetics's Black Friday discount sitewide or limited to select items?
Benefit Cosmetics's Black Friday 2025 discount was sitewide.
Is Benefit Cosmetics's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Benefit Cosmetics use for Black Friday?
Benefit Cosmetics's Black Friday 2025 offer was eligible on: online.