Benefit Cosmetics’s marketing, tracked daily.
The latest creative Benefit Cosmetics puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Benefit Cosmetics
ShopVision captures the public marketing we see from Benefit Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Benefit Cosmetics use?
All channelsPaid media is Benefit Cosmetics's most-used channel. Jump to a channel below, or read straight down.
Benefit Cosmetics homepage updates
84 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 7%· vs prior 30d
Benefit Cosmetics on email
97 capturedCadence
~7.5/ wk
Last 30 days
32
▼ 18%· vs prior 30d

Discover your new Benefaves
Nov 9, 2026

Open for the ultimate holiday gift guide 🎁
Nov 8, 2026

Now on Sale: They're Real! Mascara, Dandelion Highlighter and more
Nov 7, 2026

Let our experts work their magic. Secure your appointment today!
Nov 5, 2026

Your Brow Power Couples 👯♀️
Nov 4, 2026

Spend $75+ to get this makeup bag for free!
Nov 3, 2026

The gift that keeps on giving: The Advent Calendar
Nov 2, 2026

Want to be on the list for our BEST deals this season?
Nov 1, 2026

✨ Want more deals? Join our Friends with Benefit Rewards Program!
Oct 30, 2026

Glow up for less
Oct 29, 2026

Your brows. Our obsession.
Oct 28, 2026

Discover your new favorites with 2 FREE deluxe samples
Oct 27, 2026
Benefit Cosmetics on paid media
174 capturedCadence
~1.4/ wk
Last 30 days
6
Top platform

Benefit Cosmetics
Nov 4, 2026 · Meta

Benefit Cosmetics
Nov 3, 2026 · Meta

Benefit Cosmetics
Oct 6, 2026 · Meta

Friends & Family Sale: Score 30% OFF sitewide✨Code: FRIEND30
Oct 5, 2026 · Meta

Benefit is your go to for all things brows, lashes and more. Shop now and find your bene-fave. ✨
Sep 29, 2026 · Meta

Shop 24hr Brow Setter
Sep 14, 2026 · Meta

Benefit Cosmetics
Sep 9, 2026 · Meta

Benefit is your go to for all things brows, lashes and more. Shop now and find your bene-fave. ✨
Sep 8, 2026 · Meta
Promotional history, record by record
79 records · latest 1 shown78 more offers sit before Nov 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Benefit Cosmetics's competitive set
Benchmark on the same fieldsBenefit Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Benefit Cosmetics on social
84 capturedCadence
~9.6/ wk
Last 30 days
41
▲ 46%· vs prior 30d
Top platform
TikTok
unpack 24 days of faves in the limited-edition hotel beneville advent calendar @ultabeauty 🛍️🩷
Nov 9, 2026 · Tiktok
every ho ho ho's favorite season is here ✨ get em' before you know who does @ultabeauty 🧌
Nov 8, 2026 · Tiktok
always copied, but never forget who the blueprint is 💋 head to our youtube channel to watch the full origin story (link in bio) 🤫🍒
Nov 7, 2026 · Tiktok
only the best for our MVP @gabbywilliams! gabbay areaaaa went dumb yesterday ☹️🤘🏽 ⚔️ 24-hour brow setter ⚔️ badgal bang! mascara
Nov 5, 2026 · Instagram
BADgal bang valkyries gang!! 💜⚔️🪽 Catch us with our Vs up for FREE BADgal BANG! at the parade today 🔥
Nov 4, 2026 · Instagram
we're adding EVERYTHING to cart 😌 who's gunna stop us from shopping the @Sephora savings event?! 🛍️
Nov 3, 2026 · Tiktok
me on november 1st hittin' that fahoo fores, dahoo dores 💚 @autumnestelle 🎄 hoola matte bronzer ❄️ cookie highlighter 🎁 crystah blush
Nov 1, 2026 · Tiktok
sorry but i think we're taking them all 🎃 happy halloween baddies and ghouls! what's everyone dressing as tonight? 💭
Oct 31, 2026 · Tiktok
get unblocked working over time this halloween 🫧👻 @autumnestelle
Oct 30, 2026 · Tiktok
this benebaddie will give you hell 🩸 follow @blendedbybrii’s blood tutorial with just benetint for a last min halloween look!
Oct 29, 2026 · Tiktok
your pocket pals out for 𝖇𝖑𝖔𝖔𝖉 this halloween🩸 @Tamaozeki ★ benetint pocket pal in original rose ★ benetint pocket pal in dark cherry
Oct 28, 2026 · Tiktok
the next time halloween lands on a saturday is in 2037!!
Oct 27, 2026 · Tiktok