Benefit Cosmetics’s marketing, tracked daily.
The latest creative Benefit Cosmetics puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Benefit Cosmetics
ShopVision captures the public marketing we see from Benefit Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Benefit Cosmetics use?
All channelsPaid media is Benefit Cosmetics's most-used channel. Jump to a channel below, or read straight down.
Benefit Cosmetics homepage updates
85 capturedCadence
~6.3/ wk
Last 30 days
27
▼ 10%· vs prior 30d
Benefit Cosmetics on email
78 capturedCadence
~5.8/ wk
Last 30 days
25
▼ 24%· vs prior 30d

The reviews are in: these brow products change the game.
Sep 25, 2026

Last call: 40% off our iconic They're REAL! Magnet Mascara
Sep 24, 2026

Flawless touch-ups anywhere 🪞
Sep 23, 2026

Did someone say FREE makeup bag? (It was us - on orders $65+)
Sep 22, 2026

4 FREE deluxe samples, unlocked with $85+
Sep 19, 2026

Your free makeup bag is waiting ✨
Sep 18, 2026

JUST DROPPED: Our 2026 Advent Calendar
Sep 17, 2026

The Ultimate Brow Duos
Sep 16, 2026

4 deluxe samples. 1 fresh face. (Free with $85+!) ✨
Sep 15, 2026

NEW Concealer + a Free Sponge = Love at First Blur 🥰
Sep 14, 2026

A little something extra, on us.
Sep 13, 2026

There's a little holiday magic in the air… 🎁
Sep 12, 2026
Benefit Cosmetics on paid media
154 capturedCadence
~5.1/ wk
Last 30 days
22
Top platform

Shop 24hr Brow Setter
Sep 14, 2026 · Meta

Benefit Cosmetics
Sep 9, 2026 · Meta

Benefit is your go to for all things brows, lashes and more. Shop now and find your bene-fave. ✨
Sep 8, 2026 · Meta

Benefit is your go to for all things brows, lashes and more. Shop now and find your bene-fave. ✨
Sep 7, 2026 · Meta

Benefit is your go to for all things brows, lashes and more. Shop now and find your bene-fave. ✨
Sep 3, 2026 · Meta

Get Your Brows Back
Sep 2, 2026 · Meta

Shop 24hr Brow Setter
Sep 1, 2026 · Meta

Benefit is your go to for all things brows, lashes and more. Shop now and find your bene-fave. ✨
Aug 21, 2026 · Meta

Aug 19, 2026 · Meta

It’s time to stock up on your Bene-faves! Shop our award-winning mascara, primers, brow products & more.
Aug 13, 2026 · Meta
Promotional history, record by record
195 records · latest 5 shown190 more offers sit before Sep 23, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Benefit Cosmetics's competitive set
Benchmark on the same fieldsBenefit Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Benefit Cosmetics on social
110 capturedCadence
~8.9/ wk
Last 30 days
38
▼ 32%· vs prior 30d
Top platform
TikTok
Brows? Bedazzling?! We're sooo in 💖 @makeupbyzakora The deets: ✨ The POREfessional Concealer ✨ 24-Hour Brow Setter
Sep 25, 2026 · Tiktok
These brows stay ✨loyal✨ @safai305 ⭐️ Precisely, My Brow Pencil ⭐️ 24-Hour Brow Setter
Sep 23, 2026 · Tiktok
Autumn grip alert 🍂 Cinnamon Benetint has entered the chat and is exclusively available in the You've Got Benetint holiday set now!
Sep 22, 2026 · Tiktok
Now my tints are sweet like cinnamon 🤎✨ The limited edition Cinnamon Benetint is all yours in the You’ve Got Benetint holiday set now! ☺️
Sep 21, 2026 · Tiktok
Hot take, brow gel first always 😗💬 Comment your combo below!
Sep 20, 2026 · Tiktok
Brow down to the baddest of them all @Blend-erella✨ 👏 💖 Fluff Up Brow Wax 💖 24-Hour Brow Setter 💖 The POREfessional Concealer 💖 The POREfessional Power Powder
Sep 19, 2026 · Tiktok
If we love it, we'll bling it! 🌹✨ What should we bedazzle next?! 👀
Sep 18, 2026 · Tiktok
Love at first swipe 💖 @sandijarquin glams with just The POREfessional Concealer 💅🏼 #POREfessional #porefessionalconcealer
Sep 17, 2026 · Tiktok
As if today couldn't get any better 🤭 Enjoy 50% OFF tints for 21 Days of Beauty @Ulta Beauty today only! ✨
Sep 15, 2026 · Tiktok
Our limited-edition Hotel Beneville Advent Calendar is available now exclusively at @sephora in-app 👛
Sep 14, 2026 · Tiktok
Which friend are you? 🤣 Be the first to get our limited-edition Advent Calendar starting tomorrow! 👛
Sep 13, 2026 · Tiktok
No brows 😦 No problem 😌@Serena Nicole 🪷 locks in with her brow routine using the Precisely, My Brow Pencil and 24 Hour Brow Setter 🩷
Sep 12, 2026 · Tiktok