What did Williams Sonoma do on Black Friday?
On November 28, 2025, Williams Sonoma ran up to 75% off on select collections, via "Discount." Independently captured from williams-sonoma.com — not aggregator copy.
The offer on the day
WILLIAMS-SONOMA.COM
Homepage · captured Nov 30, 2025
EXTRA 20% OFF CLEARANCE ON SAVINGS ALREADY UP TO 75% OFF PRICES AS MARKED
75%
Depth on the day
Depth on the day
75%
▲ +25.5 pts · vs its active-promo avg
Vs discounters
+31 pts
▲ above avg · 44% among discounters
- Headline offer
- EXTRA 20% OFF CLEARANCE ON SAVINGS ALREADY UP TO 75% OFF PRICES AS MARKED
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- —
- Eligible categories
- clearance, CLEARANCE, Clearance
- Shipping
- —
What ran on each channel
4 channelsWhat Williams Sonoma ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Williams Sonoma homepage updates
Williams Sonoma homepage updates capture
Captured Nov 30, 2025.
Williams Sonoma on email
Our favorite cozy gifts start at $29.50 🧸
Captured Nov 30, 2025.
Williams Sonoma on paid media
A Wishbone Kitchen Christmas
Captured Nov 28, 2025.
Williams Sonoma on social
Spend a little or spend a little more ... we’ve got gifting covered at every price. 🎁🎄 Swipe for easy holiday shopping and find more gifts by price at the link in bio.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Williams Sonoma's competitive set
Benchmark on the same fieldsWilliams Sonoma’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Arhausarhaus.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Williams Sonoma on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Williams Sonoma.
What teams ask about Black Friday 2025
Answered from our data- Does Williams Sonoma offer Black Friday discounts?
- Yes — on November 28, 2025, Williams Sonoma ran EXTRA 20% OFF CLEARANCE ON SAVINGS ALREADY UP TO 75% OFF PRICES AS MARKED.
- How deep was Williams Sonoma's Black Friday discount?
- Williams Sonoma's peak Black Friday 2025 discount was 75%. — 31 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Williams Sonoma use for Black Friday?
- Williams Sonoma ran Black Friday 2025 as "Discount."
- Was Williams Sonoma's Black Friday discount sitewide or limited to select items?
- Williams Sonoma's Black Friday 2025 discount was on select collections.
- Is Williams Sonoma's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Williams Sonoma use for Black Friday?
- The channels Williams Sonoma's Black Friday offer ran on were not captured.