Food52’s marketing, tracked daily.
The latest creative Food52 puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 9, 2026
Email
Bring the Amalfi Coast to your table.
Jul 30, 2026
Paid media
MetaFood52
Jun 23, 2026
Social
FacebookTofu is truly versatile. Light on flavor in the best way possible, it soaks up whatever ingredients you cleverly pair it with, from spicy to salty to sweet to tart. Treat it as a wonderfully-textured blank canvas: You can grill, fry, or bake firm tofu as a stand-in for meat or purée silken tofu as a substitute for dairy or eggs.
Aug 9, 2026
What we track on Food52
ShopVision captures the public marketing we see from Food52 every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Food52 use?
All channelsSocial is Food52's most-used channel. Jump to a channel below, or read straight down.
Food52 homepage updates
86 capturedFood52 on email
12 captured
Food52 on paid media
52 capturedFood52
Jun 23, 2026 · Meta
The secret to a better summer cookout? South Chicago Packing Wagyu Beef Tallow. @noahtanen builds this entire grilling menu around beef tallow from @southchicagopacking, tying together steak, charred corn, gremolata, and au poivre sauce into a meal that feels cohesive and packed with flavor. #ad
Jun 5, 2026 · Meta
Potato and Chickpea Salad with Dill & Cornichons by @lideylikes leans into the comfort of a traditional potato salad with a brighter, tangy crunch. Comment “recipe” and we’ll send it to you! The iconic teak boards by @teakhaus now come paired with a premium sheet pan made in collaboration with @usa_pan. Built to go from prep, to oven, to table with ease — officially available. We can’t wait for you to experience it! #teakhaus #cookinglovers #servingboards #kitchenessentials
Jun 4, 2026 · Meta
Food52
Jun 3, 2026 · Meta
@lideylikes sets the table with a mix of vintage postcards, playing cards, and old seed packets turned into thoughtful name cards. It’s a simple way to add personality and a little story to each place setting, making the whole table feel more inviting. Brought to you by @teakhaus — beautiful boards for everyday hosting.
May 27, 2026 · Meta
@lideylikes sets the table with a mix of vintage postcards, playing cards, and old seed packets turned into thoughtful name cards. It’s a simple way to add personality and a little story to each place setting, making the whole table feel more inviting. Brought to you by @teakhaus — beautiful boards for everyday hosting.
May 15, 2026 · Meta
Food52's competitive set
Benchmark on the same fieldsFood52’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
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Food52 on social
188 capturedTofu is truly versatile. Light on flavor in the best way possible, it soaks up whatever ingredients you cleverly pair it with, from spicy to salty to sweet to tart. Treat it as a wonderfully-textured blank canvas: You can grill, fry, or bake firm tofu as a stand-in for meat or purée silken tofu as a substitute for dairy or eggs.
Aug 9, 2026 · Facebook
When you picture bourbon and whiskey, what comes to mind? Bonfires and campgrounds, buffalo plaid, a cozy knit blanket, and maybe some softly falling snow, right? But bourbon is delicious 365 days a year—it all depends on the type of bourbon you choose and how you shake (or stir) it up for a cocktail.
Aug 8, 2026 · Facebook
Here are the recipes we make when all that's on the docket for the next day—and the one after that—is floating on our backs in the closest body of water.
Aug 7, 2026 · Facebook
Almost any meal can turn into an excuse to gather. A few friends stop by unexpectedly, dinner stretches onto the patio or a bottle of wine suddenly calls for something to snack on. It’s the moments like these when a beautiful charcuterie board earns its place among our hosting essentials.
Aug 6, 2026 · Facebook
For breakfast, dinner, and dessert. Get 'em while you can. Here are 27 ways (ideas, recipes, and everything in between!) to make figs your new favorite thing!
Aug 5, 2026 · Facebook
Behold: 15 genius things you can do with tomatoes. There's a no-knead pizza, a spicy soup or two, a glorious, saucy casserole known as scalloped tomatoes, and so much more.
Aug 4, 2026 · Facebook
Who said green tomatoes were only good for frying? This cake is moist and flavorful. Similar to an apple spice cake but with a brighter, crisper, almost citrusy flavor, and a lighter texture.
Aug 3, 2026 · Facebook
There are few things that feel more like summer than ending the day with a glass of wine outside. In New York, the harder part is finding a place where you don't feel rushed to finish it. Tucked along the edge of Chinatown and the Lower East Side, Lai Rai is one of those rare places that invites you to do exactly that.
Aug 2, 2026 · Facebook
At a glance, lobster and eggplant couldn’t be more different. One is red, the other purple. One is a crustacean, the other a vegetable. One is usually expensive, the other couldn’t be cheaper. But both have a subtle-sweet flavor and chewy-meets-tender consistency.
Aug 1, 2026 · Facebook
The best part of the watermelon might be the skin. Yes, this is about making clever use of waste, as we're trying to do more and more these days. But it's also about seeing a new side of a fruit that provides a pretty straightforward experience most of the time.
Jul 31, 2026 · Facebook
Whether you’re wandering around in a farmers market or passing through a section of the grocery store, odds are you’ve seen the term “stone fruit” tossed around near the peaches and plums. You put your keen mind to the task and gather that the term is referencing a fruit with a, well, stone-like pit. But is there more to the concept? What is a stone fruit, exactly?
Jul 30, 2026 · Facebook
One of the best parts about summer has got to be the produce. From fresh corn to juicy tomatoes, the warmer months make for some of the most exciting cooking. One of our favorite vehicles for the season's ripest picks? Pasta, especially the ones listed here.
Jul 29, 2026 · Facebook