Food52’s marketing, tracked daily.
The latest creative Food52 puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026What we track on Food52
ShopVision captures the public marketing we see from Food52 every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Food52 use?
All channelsSocial is Food52's most-used channel. Jump to a channel below, or read straight down.
Food52 homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Food52 on email
18 capturedCadence
~2.3/ wk
Last 30 days
10

‘Tis the season for fondue
Sep 25, 2026

Sheet-pan apple crisp, no-waste recipes, and more.
Sep 22, 2026

Apple orchard outings, recipes, and everything in between.
Sep 18, 2026

Our #1 cake recipe.
Sep 15, 2026

Late-Night Snacks, Anyone?
Sep 11, 2026

Fall baking is around the corner.
Sep 8, 2026

Make a showstopping feta bar.
Sep 4, 2026

5 recipes for September dinners.
Sep 3, 2026

Celebrate fig season with these recipes.
Sep 1, 2026

Labor Day hosting out in the sun.
Aug 28, 2026

Soak up summer in your kitchen.
Aug 25, 2026

Meet our new Editor-in-Chief.
Aug 23, 2026
Food52 on paid media
40 capturedCadence
~0.2/ wk
Last 30 days
1
New· vs prior 30d
Top platform

Sep 10, 2026 · Meta

Food52
Jun 23, 2026 · Meta

The secret to a better summer cookout? South Chicago Packing Wagyu Beef Tallow. @noahtanen builds this entire grilling menu around beef tallow from @southchicagopacking, tying together steak, charred corn, gremolata, and au poivre sauce into a meal that feels cohesive and packed with flavor. #ad
Jun 5, 2026 · Meta
Food52's competitive set
Benchmark on the same fieldsFood52’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Food52 on social
461 capturedCadence
~39/ wk
Last 30 days
166
Top platform
Facebook
Soup season has officially arrived, so why stop at chicken broth? Think parmesan broth, mushroom stock, white miso, and more. Comment “soup” for seven recipes to try this fall!
Sep 25, 2026 · Instagram
Beyond their warming vibes, there are so many good reasons to start simmering up big pots of hearty soups and stews right now.
Sep 24, 2026 · Facebook
Allie Chernick went from baking out of her apartment to selling thousands of loaves a month.
Sep 23, 2026 · Facebook
Next time you accidentally over-purchase bananas and suddenly find that they've all gone spotty, put them to good use with these 19 desserts.
Sep 22, 2026 · Facebook
Stuff with tomato sauce, grated mozzarella, and salami and you’ve got a much fancier, incontestably more delicious version of Pizza Rolls. Use apple compote, serve with a scoop of ice cream, and it’s like a more crust-heavy, pocket-sized version of apple pie. If all of this sounds remarkable, that’s because turnovers are. And it all happens in just a few straightforward steps, with simple ingredients and tools you probably already have in your kitchen.
Sep 21, 2026 · Facebook
Cozy, sharing-size meals are one of the season's greatest hallmarks, as the weather cools down and loved ones gather together most weekends. But in our opinion, peak fall food is actually...salad. We know what you're thinking, but hear us out!
Sep 20, 2026 · Facebook
This versatile vegetable deserves more than just soup. From cozy pastas to cheesy bakes to crisp fall salads, here are 31 of our very best butternut squash recipes to keep you warm and well-fed all season long.
Sep 19, 2026 · Facebook
You’ve heard the horror stories, or maybe you’ve experienced them yourself: chicken breast that’s overcooked while the thighs are still raw, burnt wing tips, the opposite of crispy skin. There is, thankfully, a very simple solution. It’s a one-pot technique inspired by the one Julia Child wrote about in Mastering the Art of French Cooking.
Sep 18, 2026 · Facebook
This applesauce stands alone, but you'll want to put it on latkes, pork chops, blintzes, or maybe just add a dollop of whipped cream, and a pinch of cinnamon -- however you choose it will be sinlessly addictive.
Sep 17, 2026 · Facebook
If an appliance doesn't help you enjoy preparing your food, it will just collect dust in a cabinet. Choose the appliance size that suits your cooking needs first: you don't need the biggest air fryer you can find, just one that's the right size for the way you actually cook.
Sep 16, 2026 · Facebook
Salt is a change agent. It’s hard as rock, but water soluble. It can melt ice on slippery winter sidewalks and speed up the ice cream making process in the summer. It makes flavors pop and fermented food shelf-stable. And it can upcycle your root vegetable peels from the compost bin to the dinner table as a finishing touch.
Sep 15, 2026 · Facebook
Give into fall. Buy that can of pumpkin. Make this cake.
Sep 14, 2026 · Facebook