Food52’s marketing, tracked daily.
The latest creative Food52 puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
Beautiful desserts for Thanksgiving.
Nov 3, 2026
Paid media
MetaSep 29, 2026
Social
FacebookThere’s something humbling about trying to fit 12 people, a whole turkey, and your sanity into an apartment that barely holds a couch. But with a little strategy—and a dash of creativity—you can pull off a Thanksgiving that feels warm and festive instead of cramped and chaotic. Here’s how to do it.
Nov 9, 2026
What we track on Food52
ShopVision captures the public marketing we see from Food52 every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Food52 use?
All channelsSocial is Food52's most-used channel. Jump to a channel below, or read straight down.
Food52 homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Food52 on email
24 capturedCadence
~1.6/ wk
Last 30 days
7
▼ 22%· vs prior 30d
Beautiful desserts for Thanksgiving.
Nov 3, 2026
The case for Friendsgiving Dinner
Oct 30, 2026
The best pumpkin recipes are savory.
Oct 27, 2026
Halloween parties in all their spooky details
Oct 23, 2026
How in-season grapes are inspiring us right now.
Oct 20, 2026
Cake advice, stands, and recipes.
Oct 16, 2026
Homemade Halloween candy to make right now.
Oct 13, 2026
Chocolate mousse is having a moment, tableside.
Oct 9, 2026
Just in time for soup season.
Oct 6, 2026
Pumpkin carving for the weekend
Oct 2, 2026
Fall recipes with a little bit of magic.
Sep 29, 2026
‘Tis the season for fondue
Sep 25, 2026
Food52 on paid media
19 capturedCadence
~0.0/ wk
Last 30 days
0
Top platform
Sep 29, 2026 · Meta
Sep 10, 2026 · Meta
Food52
Jun 23, 2026 · Meta
The secret to a better summer cookout? South Chicago Packing Wagyu Beef Tallow. @noahtanen builds this entire grilling menu around beef tallow from @southchicagopacking, tying together steak, charred corn, gremolata, and au poivre sauce into a meal that feels cohesive and packed with flavor. #ad
Jun 5, 2026 · Meta
Food52's competitive set
Benchmark on the same fieldsFood52’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Bon Appétitbonappetit.com
East Fork Potteryeastfork.com
Christopher Kimball’s Milk Street177milkstreet.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Food52 on social
477 capturedCadence
~39/ wk
Last 30 days
166
Top platform
Facebook
There’s something humbling about trying to fit 12 people, a whole turkey, and your sanity into an apartment that barely holds a couch. But with a little strategy—and a dash of creativity—you can pull off a Thanksgiving that feels warm and festive instead of cramped and chaotic. Here’s how to do it.
Nov 9, 2026 · Facebook
As a Thanksgiving guest, you’re responsible for a) not being The Worst Person In The Room, and b) making something people want to eat. We can help with the latter.
Nov 8, 2026 · Facebook
These are the recipes our community can’t celebrate without—timeless Thanksgiving favorites that have earned their place at the table.
Nov 7, 2026 · Facebook
A chocolate chip cookie, taken up a notch. These Salted Malted Milk Chocolate Chunk Cookies have crispy edges, a chewy center, and big pools of chocolate. The recipe comes from @testkitchen’s new book, The New Cookie, out now. Comment “cookie” and we’ll send you the recipe!
Nov 6, 2026 · Instagram
Gail Simmons packages blueberry-cinnamon pancake mix in a mason jar to give as a host gift. It's especially thoughtful for the morning after a dinner party, when no one wants to cook but a homemade breakfast is still within reach. https://food52.visitlink.me/XQ8_TL
Nov 5, 2026 · Facebook
Chocolate chip cookies, blondies, or brownies—what if there was a way to have all three rolled into one? The chewiness of a cookie, the no-fuss, press-in-a-pan quality of a blondie, and the fudgy decadence of a brownie. This recipe does just that!
Nov 4, 2026 · Facebook
These ginger scones are full of warm spice, with tender centers and golden, flaky edges. Serve them alongside your morning coffee or tea.
Nov 3, 2026 · Facebook
Flavored with sweet brown sugar and maple syrup, slices of this rich, sticky tart are traditionally served with a splash of chilled cream (although it tastes amazing on its own).
Nov 2, 2026 · Facebook
So, what can one do with bags and bags of leftover Halloween candy? Eating it plain is obviously a great option, but even if you have the biggest sweet tooth, things can start to get boring when you’re on your 100th bite-sized Kit Kat. Before you start pawning your candy off on hungry coworkers, consider giving it a new life instead.
Nov 1, 2026 · Facebook
From a distance, it looks like any other butterscotch pudding. But go ahead and take a spoonful. It’s as creamy and sweet as it is bright and sunny, like an apple orchard in the fall. If you want, you can serve this with whipped cream, crème fraîche, or even thick yogurt.
Oct 31, 2026 · Facebook
Even the most reliably delicious of ingredients has its flaws, and butternut squash in particular has a big one: peeling winter squash is beyond difficult—not to mention, frustrating.
Oct 30, 2026 · Facebook
More than 7,000 pumpkins light up at this annual outdoor installation.
Oct 29, 2026 · Facebook