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WHOOP
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BF2025
All brands on Black Friday

What did WHOOP do on Black Friday?

On November 28, 2025, WHOOP ran up to 70% off sitewide, via "Discount." Independently captured from whoop.com — not aggregator copy.

The offer on the day

WHOOP.COM

Homepage · captured Nov 30, 2025

up to 70%

70%

Depth on the day

Depth on the day

70%

▲ +55 pts · vs its active-promo avg

Vs discounters

+26 pts

▲ above avg · 44% among discounters

Headline offer
up to 70%
Mechanic
Discount
Scope
Sitewide
Where it ran
online, in-store, app
Eligible categories
Not specified
Shipping
—

What ran on each channel

2 channels

What WHOOP ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

WHOOP homepage updates

WHOOP homepage updates capture

Captured Nov 30, 2025.

WHOOP on social

Between turkey trots, cooking duty, family football, and a full plate — what’s your Strain looking like today? 🦃

Captured Nov 27, 2025.

Wholesale and marketplace assets withheld

WHOOP's competitive set

Benchmark on the same fields

WHOOP’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
WHOOPWHOOP
15%
15%
3
This page
GarminGarmingarmin.com
92
Apple StoreApple Storeapple.com
90
FitbitFitbitfitbit.com
88
Open profile →
Amazfit GlobalAmazfit Globalamazfit.com
85
SamsungSamsungsamsung.com
85
Polar GlobalPolar Globalpolar.com
80
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

WHOOP on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured WHOOP.

YearHeadline offerDepth
2025up to 70%70%

What teams ask about Black Friday 2025

Answered from our data
Does WHOOP offer Black Friday discounts?
Yes — on November 28, 2025, WHOOP ran up to 70%.
How deep was WHOOP's Black Friday discount?
WHOOP's peak Black Friday 2025 discount was 70%. — 26 points deeper than the average among brands that discounted that day.
What promotional mechanic did WHOOP use for Black Friday?
WHOOP ran Black Friday 2025 as "Discount."
Was WHOOP's Black Friday discount sitewide or limited to select items?
WHOOP's Black Friday 2025 discount was sitewide.
Is WHOOP's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did WHOOP use for Black Friday?
WHOOP's Black Friday 2025 offer was eligible on: online, in-store, app.