WHOOP’s marketing, tracked daily.
The latest creative WHOOP puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on WHOOP
ShopVision captures the public marketing we see from WHOOP every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does WHOOP use?
All channelsSocial is WHOOP's most-used channel. Jump to a channel below, or read straight down.
WHOOP homepage updates
172 capturedCadence
~14/ wk
Last 30 days
59
▼ 2%· vs prior 30d
WHOOP on email
1 capturedCadence
~0.2/ wk
Last 30 days
1
New· vs prior 30d
WHOOP on paid media
200 capturedCadence
~27/ wk
Last 30 days
116
▲ 53%· vs prior 30d
Top platform
Meta

Worn for meaningful moments
Nov 9, 2026 · Meta

Know your body better
Nov 5, 2026 · Meta

Free NC° app access
Nov 3, 2026 · Meta

Nov 1, 2026 · Meta

Explore Galleri® with WHOOP
Oct 29, 2026 · Meta

Get your first panel free
Oct 28, 2026 · Meta

Experience WHOOP for free
Oct 27, 2026 · Meta

Turn insights into action
Oct 22, 2026 · Meta

Build healthier habits
Oct 20, 2026 · Meta

Understand your habits
Oct 16, 2026 · Meta

Know your body better
Oct 14, 2026 · Meta

Know what your body needs
Oct 7, 2026 · Meta
WHOOP on sms
1 capturedCadence
~0.2/ wk
Last 30 days
1
New· vs prior 30d
WHOOP's competitive set
Benchmark on the same fieldsWHOOP’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

WHOOP on social
210 capturedCadence
~16/ wk
Last 30 days
67
▲ 18%· vs prior 30d
Top platform
Instagram
26.2 miles, 7 majors in 2026. We took a look at this year’s most iconic finish lines around the world to see which marathon demands the most.
Nov 9, 2026 · Instagram
More than a third of psilocybin, ketamine, and LSD use logged on WHOOP happens on Fridays and Saturdays. So we looked at the morning after. LSD and ketamine use were associated with bedtimes over an hour later and Recovery scores about 9 points lower. Psilocybin showed smaller changes: 33 minutes later and 2.9 points lower. The takeaway: the night before shows up in your Recovery.
Nov 7, 2026 · Facebook
Meet SuperKnit Vigilance. Reflective by design. Available in Solar 🔴 & Eclipse ⚫️.
Nov 6, 2026 · Tiktok
1% is temporary, memories are forever 🚀
Nov 5, 2026 · Tiktok
Want to know how to decrease your WHOOP Age? Focus on this to start aging backwards... According to longevity expert Dr. Eric Verdin, when you sleep may be just as important as how long you sleep. His advice? Set an alarm for bedtime, and a haptic alarm for waking up, to prioritize consistent sleep and wake times. This week on the latest WHOOP Podcast, Dr. Verdin joins Will Ahmed to break down the daily habits that impact how we age, how he doubled his HRV after uncovering a hidden sleep issue, and how WHOOP Age can help you take control of your long-term health. Listen now on Apple, Spotify, and YouTube.
Nov 4, 2026 · Instagram
Sharing a bedroom with a kid, dog, or cat may change your sleep less than you think. WHOOP researchers compared people to themselves on nights they shared a bedroom with a dog, cat, or child versus nights they slept without them. Across 11,733 adults and more than 1.6 million days, here’s what the data found. Child co-sleeping was associated with the largest increase in sleep disturbances and the largest decrease in restorative sleep of the three groups. It was also associated with slightly lower resting heart rate and higher HRV. The study is observational, so these patterns do not show that sharing a room caused the changes. Dog co-sleeping was associated with a 1.14 bpm lower resting heart rate, 1.95 ms higher HRV, and 9.58 more minutes of sleep on average. It was also linked to slightly more disrupted sleep, but all of these differences were small. On cat co-sleeping nights, people slept about 7 minutes longer on average, with a 0.94 bpm lower resting heart rate and 1.41 ms higher HRV. The bigger takeaway is not that cats are better or worse for sleep — it’s that the physiological differences were minimal. The study found modest differences in sleep, heart rate, HRV, breathing, and next-day activity, but the effect sizes were consistently very small. There is no universal rule here. Make the choice that fits your life, and use your own data to understand what works for you.
Nov 3, 2026 · Instagram
400 episodes. Countless perspectives. Over the last 8 years, the WHOOP Podcast expanded our pursuit of understanding what we’re capable of. A look back at the conversations that left a lasting impression. Over the years we’ve welcomed guests like Mike White, Rory McIlroy, Dr. Martha Beck, Cristiano Ronaldo, Dr. Rangan Chatterjee, and Nelly Korda. The more we come together, the more we learn from each other. Here’s to the next 400.
Nov 2, 2026 · Instagram
Your future self might thank you for that extra hour of sleep.
Oct 31, 2026 · Tiktok
Landed in Philly.
Oct 30, 2026 · Facebook
You can't “sweat out” a night of drinking. A hard workout might feel like the fastest way to bounce back, but WHOOP research suggests a different approach. https://t.co/SiYPPHcXWr
Oct 29, 2026 · X
14 years in the making 🙂↔️
Oct 28, 2026 · Tiktok
A signal in every terrain. Project Terrain’s high-visibility expression is built to be seen. Reflective detailing and considered construction register against any backdrop, urban or wild. A commitment to presence, engineered into the system.
Oct 27, 2026 · Instagram