What did Urban Decay do on Black Friday?
On November 28, 2025, Urban Decay ran up to 50% off on select collections, via "Sale: Select Products." Independently captured from urbandecay.com — not aggregator copy.
The offer on the day
URBANDECAY.COM
Homepage · captured Nov 30, 2025
50% off on Lip & Eye Favorites & Palettes & more
50%
Depth on the day
Depth on the day
50%
▲ +32.5 pts · vs its active-promo avg
Vs discounters
+7 pts
▲ above avg · 43% among discounters
- Headline offer
- 50% off on Lip & Eye Favorites & Palettes & more
- Mechanic
- Sale: Select Products
- Scope
- Collection
- Where it ran
- —
- Eligible categories
- Eye, Lip, Lip & Eye Favorites, Palettes, lip products
- Shipping
- —
What ran on each channel
4 channelsWhat Urban Decay ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Urban Decay homepage updates
Urban Decay homepage updates capture
Captured Nov 30, 2025.
Urban Decay on email
Cyber Monday is Here! Your Faves Are At 30% Off
Captured Nov 30, 2025.
Urban Decay on paid media
Urban Decay on paid media capture
Captured Nov 28, 2025.
Urban Decay on social
consider this your All Nighter Setting Spray hack guide.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Urban Decay's competitive set
Benchmark on the same fieldsUrban Decay’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
KVD Beautykvdveganbeauty.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Urban Decay on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Urban Decay.
What teams ask about Black Friday 2025
Answered from our data- Does Urban Decay offer Black Friday discounts?
- Yes — on November 28, 2025, Urban Decay ran 50% off on Lip & Eye Favorites & Palettes & more.
- How deep was Urban Decay's Black Friday discount?
- Urban Decay's peak Black Friday 2025 discount was 50%. — 7 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Urban Decay use for Black Friday?
- Urban Decay ran Black Friday 2025 as "Sale: Select Products."
- Was Urban Decay's Black Friday discount sitewide or limited to select items?
- Urban Decay's Black Friday 2025 discount was on select collections.
- Is Urban Decay's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Urban Decay use for Black Friday?
- The channels Urban Decay's Black Friday offer ran on were not captured.