Skip to content
Urban Decay
urbandecay.com ↗
BF2025
All brands on Black Friday

What did Urban Decay do on Black Friday?

On November 28, 2025, Urban Decay ran up to 50% off sitewide, via "Discount." Independently captured from urbandecay.com — not aggregator copy.

The offer on the day

URBANDECAY.COM

Homepage · captured Nov 30, 2025

30% OFF SITEWIDE, UP TO 50% OFF SITEWIDE

50%

Depth on the day

Depth on the day

50%

▲ +31.2 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
30% OFF SITEWIDE, UP TO 50% OFF SITEWIDE
Mechanic
Discount
Scope
Sitewide
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What Urban Decay ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Urban Decay homepage updates

Urban Decay homepage updates capture

Captured Nov 30, 2025.

Urban Decay on email

Cyber Monday is Here! Your Faves Are At 30% Off

Captured Nov 30, 2025.

Urban Decay on paid media

Urban Decay on paid media capture

Captured Nov 28, 2025.

Urban Decay on social

consider this your All Nighter Setting Spray hack guide.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Urban Decay's competitive set

Benchmark on the same fields

Urban Decay’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Urban DecayUrban Decay
19%
25%
5
This page
Too Faced CosmeticsToo Faced Cosmeticstoofaced.com
98
Open profile →
KVD BeautyKVD Beautykvdveganbeauty.com
95
NYX Professional MakeupNYX Professional Makeupnyxcosmetics.com
94
Open profile →
Anastasia Beverly HillsAnastasia Beverly Hillsanastasiabeverlyhills.com
92
Open profile →
Tarte™ CosmeticsTarte™ Cosmeticstartecosmetics.com
90
Open profile →
ColourPopColourPopcolourpop.com
89
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Urban Decay on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Urban Decay.

YearHeadline offerDepth
202530% OFF SITEWIDE, UP TO 50% OFF SITEWIDE50%

What teams ask about Black Friday 2025

Answered from our data
Does Urban Decay offer Black Friday discounts?
Yes — on November 28, 2025, Urban Decay ran 30% OFF SITEWIDE, UP TO 50% OFF SITEWIDE.
How deep was Urban Decay's Black Friday discount?
Urban Decay's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Urban Decay use for Black Friday?
Urban Decay ran Black Friday 2025 as "Discount."
Was Urban Decay's Black Friday discount sitewide or limited to select items?
Urban Decay's Black Friday 2025 discount was sitewide.
Is Urban Decay's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Urban Decay use for Black Friday?
Urban Decay's Black Friday 2025 offer was eligible on: online, app, in-store.