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TUMI
tumi.com ↗

TUMI’s marketing, tracked daily.

The latest creative TUMI puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on TUMI

ShopVision captures the public marketing we see from TUMI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
2 storefronts · US, CA
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to September 4, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does TUMI use?

All channels

Paid media is TUMI's most-used channel. Jump to a channel below, or read straight down.

TUMI homepage updates

77 captured
Cadence
~14/ wk
Last 30 days
59
▲ 13%· vs prior 30d

TUMI on email

46 captured
Cadence
~3.3/ wk
Last 30 days
14
▼ 7%· vs prior 30d

TUMI on social

96 captured
Cadence
~11/ wk
Last 30 days
45
▲ 67%· vs prior 30d
Top platform
Instagram

Promotional history, record by record

92 records · latest 5 shown
CapturedChannelOfferDepth
Sep 4, 2026websitePurchase $700+ ThresholdDiscount
Sep 4, 2026emailBallistic Cord Pouch GiftFree Gift
Sep 2, 2026emailFree Ballistic Pouch with $700+ SpendFree Gift
Sep 1, 2026emailOn SaleDiscount
Sep 1, 2026emailComplimentary Monogram at StoreFree Gift

87 more offers sit before Sep 1, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

TUMI's competitive set

Benchmark on the same fields

TUMI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
TUMITUMI
30%
30%
4
This page
RIMOWARIMOWArimowa.com
98
Briggs and RileyBriggs and Rileybriggs-riley.com
96
Open profile →
AwayAwayawaytravel.com
92
Open profile →
MonosMonosmonos.com
90
Open profile →
Carl FriedrikCarl Friedrikcarlfriedrik.com
85
TravelproTravelprotravelpro.com
84
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.