What we track on TUMI

ShopVision captures the public marketing we see from TUMI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 2 storefronts · US, CA
Monitoring: 4 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
Data types: HomepageEmailPaid mediaSocial
Dataset: Live

Which channels does TUMI use?

All channels

Paid media is TUMI's most-used channel. Jump to a channel below, or read straight down.

Paid media333
Homepage83
Social111
Email47

TUMI homepage updates

83 captured

Cadence

~14/ wk

Last 30 days

60

▲ 2%· vs prior 30d

TUMI on email

47 captured

Cadence

~4.2/ wk

Last 30 days

18

▲ 38%· vs prior 30d

TUMI on paid media

333 captured

Cadence

~23/ wk

Last 30 days

99

Top platform

Google

TUMI on social

111 captured

Cadence

~11/ wk

Last 30 days

46

▲ 15%· vs prior 30d

Top platform

Instagram

Promotional history, record by record

79 records · latest 5 shown

CapturedChannelOfferDepth

Sep 25, 2026emailDiscover What's on Sale: Shop NowDiscount

Sep 24, 2026emailOn SaleDiscount

Sep 23, 2026websiteNew Styles Added to Sale - Up to 30% OffDiscount

Sep 21, 2026emailComplimentary monogramming on items in your existing TUMI collectionOther

Sep 21, 2026emailComplimentary monogramming on Q TotesOther

74 more offers sit before Sep 21, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

TUMI's competitive set

Benchmark on the same fields

TUMI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

TUMI

31%

100%

4

This page