TUMI’s marketing, tracked daily.
The latest creative TUMI puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 10, 2026What we track on TUMI
ShopVision captures the public marketing we see from TUMI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 2 storefronts · US, CA
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does TUMI use?
All channelsPaid media is TUMI's most-used channel. Jump to a channel below, or read straight down.
TUMI homepage updates
97 capturedCadence
~16/ wk
Last 30 days
68
▲ 11%· vs prior 30d
TUMI on email
59 capturedCadence
~10/ wk
Last 30 days
44
▲ 193%· vs prior 30d

Give A Bestseller This Holiday Season
Nov 10, 2026

Built For First Class: Arrivé
Nov 8, 2026

Up to 30% Off: Sale Travel Styles
Nov 7, 2026

Personalize Your Carry
Nov 5, 2026

Shop The Sale Edit: Up To 30% Off
Nov 4, 2026

Luxurious Gifts
Nov 3, 2026

Bestsellers By Design
Nov 1, 2026

What Makes TUMI Stand Out?
Oct 30, 2026

Final Hours: Up to 30% Off VIP Access
Oct 29, 2026

Innovation Begins With You
Oct 28, 2026

Welcome To The Journey
Oct 26, 2026

It’s Lights Out In Austin
Oct 23, 2026
TUMI on paid media
400 capturedCadence
~45/ wk
Last 30 days
193
Top platform
Promotional history, record by record
4 records · latest 1 shown3 more offers sit before Nov 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
TUMI's competitive set
Benchmark on the same fieldsTUMI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.












TUMI on social
127 capturedCadence
~8.9/ wk
Last 30 days
38
▼ 10%· vs prior 30d
Top platform
Instagram
Nov 9, 2026 · Tiktok
On the same track, Brazilian F1 legend Senna won his first home victory 35 years ago; Lando Norris now brings home a victory of his own. Congratulations to @lando and everyone on the @mclarenf1 team on this commanding performance.
Nov 8, 2026 · Instagram
Premium gifts for every peak.
Nov 6, 2026 · Instagram
Her jewelry—his shades. Signature accessories are essential, cases to protect them are the perfect gift.
Nov 5, 2026 · Instagram
Featuring custom tonal monograms and three distinct ombré finishes, our latest collaboration reimagines our signature 19 Degree Aluminum collection through the Kith lens. Available now at all Kith shops, on Kith.com, and the Kith App.
Nov 4, 2026 · Instagram
3 for 3: selected from Kith's signature palette, Kith for TUMI 2026 debuts highly coveted silhouettes from our iconic 19 Degree Aluminum collection. Now available at all Kith shops, Kith.com, and the Kith App.
Nov 3, 2026 · Instagram
Texture on texture. 19 Degree contours meet Journey's seasonal expression.
Nov 1, 2026 · Instagram
The best gifts come with a TUMI logo.
Oct 30, 2026 · Instagram
Little luxuries with big personality: discover stocking stuffers sure to surprise and delight.
Oct 29, 2026 · Instagram
Our new flagship on the Champs-Élysées is now open, and we couldn’t be more excited to call one of the world’s most iconic avenues home. Come say bonjour and discover our full assortment. We can’t wait to be the destination where your next journey begins.
Oct 28, 2026 · Facebook
Whether you enjoy après-ski or just like to look like it, this season’s Salt is lodge ready.
Oct 27, 2026 · Instagram
Beautiful by nature, functional by design: the Brief Pack™.
Oct 26, 2026 · Instagram