Does TUMI offer Black Friday discounts?

Yes — on November 28, 2025, TUMI ran 15% Off.

How deep was TUMI's Black Friday discount?

TUMI's peak Black Friday 2025 discount was 15%. — 29 points shallower than the average among brands that discounted that day.

What promotional mechanic did TUMI use for Black Friday?

TUMI ran Black Friday 2025 as "Discount."

Was TUMI's Black Friday discount sitewide or limited to select items?

TUMI's Black Friday 2025 discount was on select collections.

Is TUMI's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did TUMI use for Black Friday?

TUMI's Black Friday 2025 offer was eligible on: online, in-store.

tumi.com ↗

BF2025

Full profile

All brands on Black Friday

What did TUMI do on Black Friday?

On November 28, 2025, TUMI ran up to 15% off on select collections, via "Discount." Independently captured from tumi.com — not aggregator copy.

The offer on the day

TUMI.COM

Homepage · captured Nov 29, 2025

15% Off

15%

Depth on the day

15%

▼ -14.8 pts · vs its active-promo avg

Vs discounters

-29 pts

▼ below avg · 44% among discounters

Headline offer: 15% Off
Mechanic: Discount
Scope: Collection
Where it ran: online, in-store
Eligible categories: select styles, select merchandise
Shipping: —

What ran on each channel

4 channels

What TUMI ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

TUMI homepage updates

TUMI homepage updates capture

Captured Nov 29, 2025.

TUMI on email

The Black Friday Event Ends Soon

Captured Nov 30, 2025.

TUMI on paid media

TUMI on paid media capture

Captured Nov 30, 2025.

TUMI on social

Estilo que trabaja tan bien como luce. Descubre las siluetas modernas de TUMI, elaboradas en cuero premium y con acabados pulidos. #GiftTUMI

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

TUMI's competitive set

Benchmark on the same fields

TUMI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

TUMI

30%

This page

RIMOWArimowa.com

Briggs and Rileybriggs-riley.com

Carl Friedrikcarlfriedrik.com

Travelprotravelpro.com

Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

TUMI on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured TUMI.

YearHeadline offerDepth

202515% Off15%

What teams ask about Black Friday 2025

Answered from our data

Does TUMI offer Black Friday discounts?: Yes — on November 28, 2025, TUMI ran 15% Off.
How deep was TUMI's Black Friday discount?: TUMI's peak Black Friday 2025 discount was 15%. — 29 points shallower than the average among brands that discounted that day.
What promotional mechanic did TUMI use for Black Friday?: TUMI ran Black Friday 2025 as "Discount."
Was TUMI's Black Friday discount sitewide or limited to select items?: TUMI's Black Friday 2025 discount was on select collections.
Is TUMI's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did TUMI use for Black Friday?: TUMI's Black Friday 2025 offer was eligible on: online, in-store.