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Tuft and Needle
tuftandneedle.com ↗
BF2025
All brands on Black Friday

What did Tuft and Needle do on Black Friday?

On November 28, 2025, Tuft and Needle ran up to 40% off on select collections, via "Discount." Independently captured from tuftandneedle.com — not aggregator copy.

The offer on the day

TUFTANDNEEDLE.COM

Homepage · captured Nov 30, 2025

35% off mattresses & 40% off accessories & up to $1000 off with Bundles

40%

Depth on the day

Depth on the day

40%

▲ +14.7 pts · vs its active-promo avg

Vs discounters

-4 pts

▼ below avg · 44% among discounters

Headline offer
35% off mattresses & 40% off accessories & up to $1000 off with Bundles
Mechanic
Discount
Scope
Collection
Where it ran
online, in-store, app
Eligible categories
mattresses, accessories, bundles, Bundles
Shipping
—

What ran on each channel

4 channels

What Tuft and Needle ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Tuft and Needle homepage updates

Tuft and Needle homepage updates capture

Captured Nov 30, 2025.

Tuft and Needle on email

Get up to 40% off Sitewide

Captured Nov 30, 2025.

Tuft and Needle on paid media

Tuft and Needle on paid media capture

Captured Nov 28, 2025.

Tuft and Needle on social

Catch all our Black Friday deals on Amazon. Save up to 40% on T&N Bedding and Accessories and 35% on mattresses. Shop now: http://spklr.io/6188BTDcr

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Tuft and Needle's competitive set

Benchmark on the same fields

Tuft and Needle’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Tuft and NeedleTuft and Needle
25%
30%
4
This page
CasperCaspercasper.com
98
Open profile →
LeesaLeesaleesa.com
95
Nectar SleepNectar Sleepnectarsleep.com
92
Open profile →
Helix SleepHelix Sleephelixsleep.com
90
Open profile →
PurplePurplepurple.com
88
Open profile →
Brooklyn BeddingBrooklyn Beddingbrooklynbedding.com
87

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Tuft and Needle on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Tuft and Needle.

YearHeadline offerDepth
202535% off mattresses & 40% off accessories & up to $1000 off with Bundles40%

What teams ask about Black Friday 2025

Answered from our data
Does Tuft and Needle offer Black Friday discounts?
Yes — on November 28, 2025, Tuft and Needle ran 35% off mattresses & 40% off accessories & up to $1000 off with Bundles.
How deep was Tuft and Needle's Black Friday discount?
Tuft and Needle's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
What promotional mechanic did Tuft and Needle use for Black Friday?
Tuft and Needle ran Black Friday 2025 as "Discount."
Was Tuft and Needle's Black Friday discount sitewide or limited to select items?
Tuft and Needle's Black Friday 2025 discount was on select collections.
Is Tuft and Needle's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Tuft and Needle use for Black Friday?
Tuft and Needle's Black Friday 2025 offer was eligible on: online, in-store, app.