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Purple
purple.com ↗

Purple’s marketing, tracked daily.

The latest creative Purple puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Purple

ShopVision captures the public marketing we see from Purple every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to September 9, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Purple use?

All channels

Paid media is Purple's most-used channel. Jump to a channel below, or read straight down.

Purple homepage updates

172 captured

Cadence

~13/ wk

Last 30 days

56

Purple on email

69 captured

Cadence

~5.4/ wk

Last 30 days

23

▲ 5%· vs prior 30d

Purple on social

26 captured

Cadence

~1.9/ wk

Last 30 days

8

▼ 11%· vs prior 30d

Top platform

Instagram

Promotional history, record by record

895 records · latest 5 shown
CapturedChannelOfferDepth
Sep 9, 2026websiteRejuvenateUltimate® MattressDiscount
Sep 9, 2026websiteLowest price guaranteeOther
Sep 9, 2026website100 night trialOther
Sep 9, 2026website0% APR on $50+Other
Sep 9, 2026websiteRejuvenate™ MattressDiscount

890 more offers sit before Sep 9, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Purple's competitive set

Benchmark on the same fields

Purple’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
PurplePurple
15%
36%
4
This page
CasperCaspercasper.com
95
Open profile →
SaatvaSaatvasaatva.com
90
Open profile →
Helix SleepHelix Sleephelixsleep.com
88
Open profile →
Tempur-PedicTempur-Pedictempurpedic.com
88
WinkBedsWinkBedswinkbeds.com
86
LeesaLeesaleesa.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.