Purple’s marketing, tracked daily.
The latest creative Purple puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026What we track on Purple
ShopVision captures the public marketing we see from Purple every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Purple use?
All channelsPaid media is Purple's most-used channel. Jump to a channel below, or read straight down.
Purple homepage updates
172 capturedCadence
~13/ wk
Last 30 days
56
Purple on email
68 capturedCadence
~5.6/ wk
Last 30 days
24
▲ 9%· vs prior 30d

Why go with a GelFlex Grid® mattress?
Sep 24, 2026

Do you believe in evolution?
Sep 23, 2026

Use it or lose it (your FSA, that is)
Sep 21, 2026

Your 2pm slump has a root cause
Sep 18, 2026

You're not tired, you're under-slept
Sep 17, 2026

Sale ends at midnight
Sep 16, 2026

Save today or be sad tomorrow
Sep 15, 2026

Up to $1199 off
Sep 14, 2026

You knew it was coming
Sep 13, 2026

Last chance to get hooked
Sep 11, 2026

Every Labor Day offer in one place
Sep 10, 2026

How to buy a mattress online
Sep 9, 2026
Purple on paid media
400 capturedCadence
~28/ wk
Last 30 days
118
Top platform
Promotional history, record by record
752 records · latest 5 shown747 more offers sit before Sep 23, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Purple's competitive set
Benchmark on the same fieldsPurple’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Purple on social
27 capturedCadence
~1.2/ wk
Last 30 days
5
▼ 55%· vs prior 30d
Top platform
Instagram
Well now this is just getting awkward........
Sep 25, 2026 · Instagram
#ad #sponsor Spending mornings exhausted was taking over my routine until I finally upgraded my bed setup with @purple ! 💤 Shopping online was so easy, and the GelFlex Grid® technology in these pillows is a game-changer for cooling, adaptive support. Less Pain. Better Sleep. is real—I finally have the energy to get outside and enjoy my days again! @purple #sleeppurple #purplead #bedding sleepwellness
Sep 23, 2026 · Instagram
If you told your coworkers the weekend "wasn't long enough" maybe you just didn't sleep well enough??
Sep 10, 2026 · Instagram
4 kids + a @purple mattress = a happy life 🛌💜 #purplepartner
Sep 8, 2026 · Instagram
Have the hard talk with yourself. Then shop Purple's Labor Day sale now to stop sleeping like sh*t.
Sep 7, 2026 · Instagram
So if we were to sell a GemFlex Grid.............. would you be in to it? 💎
Aug 25, 2026 · Instagram
Presenting our “tree house” guest room — courtesy of @purple. Sweet dreams, indeed! 💭💜 #purple #ad
Aug 24, 2026 · Instagram
I think I found my dream pillow. ☁️💜 #ad I went to the Purple store and tried out a bunch of their pillows, and honestly… they were ALL so comfy. But there was one I kept coming back to the Purple DreamLayer™. 😍 So when the one I wanted showed up at my door, I was already excited to finally make it part of my nighttime routine. It features Purple’s GelFlex Grid® for cooling, adaptive comfort and motion isolation. And I love that the height is adjustable with the removable booster layers, so you can customize it to your sleep style. Let’s just say… my bedtime routine got a serious upgrade. 💤✨ #sleeppurple #selfcare #pillow #lesspainbettersleep @purple
Aug 21, 2026 · Instagram
#PurpleAd less pain, better sleep! I love traveling but couldn’t wait to come home to my @purple Harmony Pillows!
Aug 17, 2026 · Instagram
Back-to-school season means sleep is more important than ever. 😴📚 #purplead @purple Long days in the classroom call for a really good night’s sleep, and my @purple Harmony Pillow has been helping me wake up feeling rested and ready for the day. The GelFlex Grid gives me the support I need while still feeling comfortable in every sleeping position—and I love that it stays cool throughout the night. 💜 Less Pain. Better Sleep. #sleeppurple #teachersofinstagram #teacherlife #backtoschool
Aug 12, 2026 · Instagram
We never ever ever leave home w/o our @purple travel pillows 💜✈️
Aug 11, 2026 · Instagram
Here’s your reminder to dream big... and sleep even better 💭💜 loving our new @purple pillows #ad #sponsored #sleeppurple #couplescontent #couple
Aug 10, 2026 · Instagram