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Purple
purple.com ↗

Purple’s marketing, tracked daily.

The latest creative Purple puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.

What we track on Purple

ShopVision captures the public marketing we see from Purple every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
5 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
Data types
HomepageEmailPaid mediaSocialSMS
Dataset
Live

Which channels does Purple use?

All channels

Paid media is Purple's most-used channel. Jump to a channel below, or read straight down.

Purple homepage updates

172 captured

Cadence

~14/ wk

Last 30 days

60

Purple on email

77 captured

Cadence

~7.5/ wk

Last 30 days

32

▲ 39%· vs prior 30d

Purple on social

26 captured

Cadence

~2.6/ wk

Last 30 days

11

▲ 57%· vs prior 30d

Top platform

Instagram

Purple on sms

17 captured

Cadence

~1.2/ wk

Last 30 days

5

▼ 29%· vs prior 30d

Promotional history, record by record

66 records · latest 5 shown
CapturedChannelOfferDepth
Nov 10, 2026email$400 off on RestoreSale: Select Products
Nov 9, 2026websiteUp to $600 off on PurplePlus® Mattress & mattress + baseSale: Select Products
Nov 9, 2026websiteUp to $700 off on base & mattressSale: Select Products
Nov 9, 2026websiteUp to $800 off on RejuvenatePlus® Mattress & mattress + baseSale: Select Products
Nov 7, 2026websiteUp to $500 off on Essential Collection & Rejuvenate Luxe Collection & moreSale: Select Products

61 more offers sit before Nov 7, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Purple's competitive set

Benchmark on the same fields

Purple’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
PurplePurple
26%
30%
5
This page
CasperCaspercasper.com
98
Open profile →
Helix SleepHelix Sleephelixsleep.com
95
Open profile →
SaatvaSaatvasaatva.com
94
Open profile →
Tempur-PedicTempur-Pedictempurpedic.com
93
Nectar SleepNectar Sleepnectarsleep.com
92
Open profile →
Dream Cloud SleepDream Cloud Sleepdreamcloudsleep.com
91
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.