What did Toys R Us do on Black Friday?
On November 28, 2025, Toys R Us ran up to 50% off on select collections, via "Discount." Independently captured from toysrus.com — not aggregator copy.
The offer on the day
TOYSRUS.COM
Homepage · captured Nov 30, 2025
UP TO 50% OFF
50%
Depth on the day
Depth on the day
50%
even · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- UP TO 50% OFF
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, in-store, app
- Eligible categories
- gifts, gifts for all the kids
- Shipping
- —
What ran on each channel
2 channelsWhat Toys R Us ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Toys R Us homepage updates
Toys R Us homepage updates capture
Captured Nov 30, 2025.
Toys R Us on social
Cyber Monday deals have arrived‼️Today and tomorrow ONLY — shop up to 75% off the hottest toys of the season at #ToysRUsatMacys 🛍️
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Toys R Us's competitive set
Benchmark on the same fieldsToys R Us’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Walmart Pet Lovers' Boxpetbox.walmart.com
Amazon Kindle Direct Publishingkdp.amazon.com
Learning Express Toyslearningexpress.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Toys R Us on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Toys R Us.
What teams ask about Black Friday 2025
Answered from our data- Does Toys R Us offer Black Friday discounts?
- Yes — on November 28, 2025, Toys R Us ran UP TO 50% OFF.
- How deep was Toys R Us's Black Friday discount?
- Toys R Us's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Toys R Us use for Black Friday?
- Toys R Us ran Black Friday 2025 as "Discount."
- Was Toys R Us's Black Friday discount sitewide or limited to select items?
- Toys R Us's Black Friday 2025 discount was on select collections.
- Is Toys R Us's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Toys R Us use for Black Friday?
- Toys R Us's Black Friday 2025 offer was eligible on: online, in-store, app.