Toys R Us’s marketing, tracked daily.
The latest creative Toys R Us puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Toys R Us
ShopVision captures the public marketing we see from Toys R Us every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 2 storefronts · US, CA
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Toys R Us use?
All channelsHomepage is Toys R Us's most-used channel. Jump to a channel below, or read straight down.
Toys R Us homepage updates
86 capturedCadence
~13/ wk
Last 30 days
55
▼ 8%· vs prior 30d
Toys R Us on email
12 capturedCadence
~0.7/ wk
Last 30 days
3
▼ 40%· vs prior 30d

Bricktober Week 4: Brick & Treat ⭐
Oct 26, 2026

Bricktober Week 2: Make a Masterpiece! ⭐
Oct 13, 2026

⭐ Bricktober Starts Now!
Oct 6, 2026

🦒 Toys“R”Us x OVERLORD™ Just Dropped
Oct 1, 2026

⭐ New & Trending: Sensory Toys
Sep 25, 2026

New & Trending: DIY Fun! 🌈
Sep 17, 2026

Geoffrey's Book Club: Dog Man 🐾
Sep 12, 2026

The School Year Just Got Magical 🪄
Sep 3, 2026

Ready, Set, BUILD! ⭐
Aug 28, 2026

Teachers, This One's For You! 🍎
Aug 26, 2026

Ready, Set, School! 🎒📚
Aug 19, 2026

⭐🦒 Hi! - From Geoffrey
Aug 17, 2026
Toys R Us on paid media
4 capturedCadence
~0.5/ wk
Last 30 days
2
New· vs prior 30d
Top platform
Promotional history, record by record
9 records · latest 3 shown6 more offers sit before Nov 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Toys R Us's competitive set
Benchmark on the same fieldsToys R Us’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Toys R Us on social
72 capturedCadence
~9.3/ wk
Last 30 days
40
▲ 100%· vs prior 30d
Top platform
Instagram
Geoffrey came for the pickleball, stayed for the friends! 🦒🏓💙 The fun doesn’t stop on the court! Find a Toys“R”Us store near you at the link in bio! 🔗
Nov 8, 2026 · Instagram
I just locked in one of the hottest interviews of the weekend - the perfect mascot for pickleball. I’m a @toysrus kid for life. #pickleball #pickleballislife #pickleballers #pickleballhighlights #pickleballplayers
Nov 7, 2026 · Instagram
Always and forever a Toys”R”Us kid 🥹. Come with me to build one of my “must gift” Christmas presents this season inside the amazing creator studio at Toys”R”Us Camarillo Outlets! I love gifting (and receiving) LEGO Botanicals because not only are they fun to build- they make the cutest home decor pieces! A double whammy! There are Toys”R”Us popping up all over the country this holiday season so see if one is in your area and be sure to head there for your holiday shopping! @toysrus #trucreatorstudios #lego
Nov 6, 2026 · Instagram
In case you missed it!🎄 Watch Part 1 of our Holiday LIVE for holiday deals and surprises! Thank you @lifewithleannelee for being our wonderful host today! ✨From now until November 7th, spend $100 in-store and get a $20 Staples gift card! Use code at cash: 89581 That was EASY!🔴 #StaplesCanada #StaplesHoliday
Nov 5, 2026 · Instagram
The Chief Imagination Officer is already hard at work. Geoffrey is setting up the @toysruscanada at Staples, creating a place where play sparks curiosity and imagination can grow. 🦒⭐ Coming soon. #GeoffreyTheGiraffe #ToysRUs #StaplesCanada #ComingSoon
Nov 4, 2026 · Instagram
Look who’s reporting for duty. Geoffrey has officially joined Staples as our Chief Imagination Officer, bringing more fun, play and imagination to the workday. Coming soon. 🦒⭐ #GeoffreyTheGiraffe #ToysRUs #StaplesCanada #ComingSoon
Nov 3, 2026 · Instagram
Geoffrey is back, serving up some fun! 🦒🏓 The excitement doesn’t stop here! Find a Toys“R”Us store near you at the link in bio! 💙
Nov 3, 2026 · Instagram
Congratulations to our Bricktober Week 4 Build Challenge Winners @kk_bricks10, @lexiebrindle, @learn.with.mrs.dee, @assimilatedbricks, and @jam5785! Check your DMs to claim your prize. 👻
Nov 1, 2026 · Instagram
Calling all creators! 📢 Our brand-new Toys“R”Us Creator Studios are officially OPEN! These are dedicated spaces to film, unbox, and showcase the hottest toys! 📍Now open in 5 locations across the USA! Swipe to find a Creator Studio near you! 📩 DM us to reserve your spot at one of our 5 locations! #ToysRUsCreatorStudios
Oct 28, 2026 · Instagram
I Built LEGO at Toys"R"Us Creator Studio during Bricktober!! What a dream come true 😍 New Toys"R"Us stores are popping up all over this holiday season and I HIGHLY recommend visiting your local one when you have a chance. You can visit the Toys”R”Us link in bio to find yours today! #Ad #ToysRus #TRUcreatorstudios #legofan #legocollection @toysrus
Oct 27, 2026 · Instagram
Don’t forget to share your Halloween Build for a chance to win a @lego building set! 🕸️ How to enter: 🎃 Share your Brick & Treat creation on your story 🎃 Follow @toysrus 🎃 Tag @toysrus and @lego in the story 🎃 Use the hashtags #BricktoberBuild #Sweepstakes on the story Winners will be randomly selected and announced on Saturday, 10/31. No purchase necessary. Enter 10/25/26 to 10/30/26 at toysrus.com/bricktober. Open to U.S. residents ages 18+. Restrictions apply. Subject to Official Rules. Void where prohibited. Not sponsored or endorsed by Instagram.
Oct 26, 2026 · Instagram
Happy Bricktober! 🧱 We had so much fun visiting the new @toysrus Creator Studios at Denver Premium Outlets to unbox and build some @lego ! Head to @toysrus to find a store near you! #Bricktober #ToysRUs #LEGO #ToysRUsCreatorStudios
Oct 25, 2026 · Instagram
Congratulations to our Bricktober Week 3 Build Challenge Winners @aarons.masterpieces, @null_breaker, @maksymiv_ulya, @nedelynn, and @shy_shi90! Check back tomorrow to see next week’s build challenge theme! 🧱
Oct 24, 2026 · Instagram
It’s my favorite time of year, Bricktober! I got to celebrate with @toysrus at their new Creator Studios, a space where creators can unbox, build and review their favorite toys! I had so much fun putting together this @lego set. Plus, Toys“R”Us stores are popping up all over the country just in time for the holiday season, so be sure to find a location near you! #Bricktober #TRUCreatorStudios #ToysRUs #LEGO #StarWars
Oct 23, 2026 · Instagram
Of course I left with my own floral LEGO set so I can keep celebrating Bricktober all month long! Thank you to @toysrus and @mallofamerica for filling our Saturday with LEGO fun! We had the best time trying out the new Toys“R”Us Creator Studio! #TRUcreatorstudios
Oct 22, 2026 · Instagram