Toys R Us’s marketing, tracked daily.
The latest creative Toys R Us puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on Toys R Us
ShopVision captures the public marketing we see from Toys R Us every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 2 storefronts · US, CA
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Toys R Us use?
All channelsHomepage is Toys R Us's most-used channel. Jump to a channel below, or read straight down.
Toys R Us homepage updates
82 capturedToys R Us on email
1 capturedPromotional history, record by record
122 records · latest 4 shown118 more offers sit before Aug 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Toys R Us's competitive set
Benchmark on the same fieldsToys R Us’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
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Toys R Us on social
160 capturedThanks for stopping by and saying hi to Geoffrey @xochloeelise! Stop by a Toys"R"Us at Macy's and snap a photo of you and Geoffrey on the bench. Tag us in your post and you just might get featured on our page. Find your favorite toys, collectibles, and more at a store near you! https://t.co/wlzGxH0PJo
Aug 9, 2026 · X
Your friendly neighborhood toy haul is here 🕸️🕷️ From action figures to pinball machines, find every Spider-Man must-have at Toys"R"Us at Macy's. Shop in-store or online TODAY at Toysrus.com and Macys.com.
Aug 8, 2026 · Instagram
Who says a Giraffe can’t DJ? 🦒 🎵 - Do you have your toys ready for this weekend? Stop by Toys”R”Us at @Macy’s to find your favorites!
Aug 7, 2026 · Tiktok
Throwback Thursday? - Run like Geoffrey to your nearest Toys”R”Us! Shop your favorite toys TODAY at Toys”R”Us at @Macy’s #throwback #nostalgia #vine #imagiraffe @C@Care Bears™Vita Coco @Progressive @goodyearblimp
Aug 6, 2026 · Tiktok
"Just be yourself." Ok, but which one? 🦒⚽🏄 Athlete, surfer, DJ, full superhero... Geoffrey is every version at once and we respect it. Whatever kind of play your day calls for, find it in-store or online TODAY at Toysrus.com and Macys.com ✨
Aug 4, 2026 · Instagram
Brand new day. Brand new toys. 🕷️ Find your curated Spiderman collection just swung into Toys"R"Us at Macy's. Catch your favorites in-store or online TODAY at Toysrus.com and Macys.com 🎬
Aug 3, 2026 · Instagram
Happy birthday to the Boy Who Lived 🎂⚡ Celebrate 25 Years of Magic with Harry Potter LEGO sets, collectibles, puzzles, and more at Toys"R"Us at Macy's. Shop the collection TODAY in-store or online at https://t.co/5U1ehLCvzH and https://t.co/GspHDXGPqh. https://t.co/DywFtB6yur
Jul 31, 2026 · X
Geoffrey needs 10 cars for all the toys he’s picking up at Toys”R”Us at @macys! Shop your favorites TODAY at the 🔗 in our bio!
Jul 28, 2026 · Instagram
Goals for this Sunday? Meet Geoffrey. Snap a shot of you and Geoffrey on the bench for a chance to be featured on our page!
Jul 26, 2026 · Instagram
Geoffrey and his fleet of 10 cars took over Brooklyn 🚙 ✨. Did you get a chance to catch him? He’s bringing the joy of play and toys all over! Find your favorite toys in-store or online at the 🔗 in our bio.
Jul 25, 2026 · Instagram
Growing up: declined. ❌ Geoffrey’s keeping his priorities straight. Shop the toys, LEGO sets and collectibles he’s backing up for, in-store or online TODAY at Toysrus.com and Macys.com. #nostalgia #90s @Macy’s
Jul 20, 2026 · Tiktok
PLAY DAY IS TODAY! Take the Pledge to Play and have fun with games, giveaways, sweepstakes, and more! (Activities vary by location). Participating Stores: NJ: American Dream, 11 AM - 5 PM MD: Arundel Mills, 10 AM - 4 PM CA: Camarillo Premium Outlets, 10 AM - 4 PM IL: Chicago Premium Outlets & Harlem Irving Plaza, 10 AM - 4 PM CO: Denver Premium Outlets, 10 AM - 4 PM MN: Mall of America, 10 AM - 4 PM NY: Tanger Deer Park, 10 AM - 4 PM NE: Westroads Mall, 10 AM - 4 PM IA: Jordan Creek Town Cenrer, 10 AM - 4 PM TX: Tanger San Marcos, 10 AM - 4 PM KS: Towne East Square, 10 AM - 4 PM
Jul 18, 2026 · X
Are you ready for the Exciting News? ✨ @toysruscanada just introduced their NEW PLAY LAB and it’s next level fun and every kid’s dream spot! 🎉🛝 The Play Lab at Toys“R”Us is packed with exciting activities including slides, zipline, climbing fun, and so much more, this indoor play area is perfect for nonstop fun and adventure! 🤩💛 Perfect for kids to burn energy, play, laugh, and have the BEST time ever! 💛 ✔️ Kids entry only $10 ✔️ Parents enter FREE ✔️ Unlimited Play Time ✔️ Great place for birthday parties 🎂🎈 Plus, don’t forget to check out all the trendy toys in store and take advantage of their price match option! #toysruscanada #playlab #weekendplans #trendingtoys #kidsactivites
May 25, 2026 · Instagram
🧸✨We had so much fun checking out the play lab at @toysrus.hamilton.ca Tons of interactive activities to explore, play, and burn some energy!! 💕 🛝🎨 If you’re local, add this to your weekend plans! 🦒 💫 #ad #Sponsored #ToysRUsCanada #PlayLab @toysruscanada
May 20, 2026 · Instagram
Check out the fun filled experience at PLAYLAB inside Toys ”R” Us in Brampton! 🎉 Located at 150 West Drive, this exciting indoor play space is designed for kids to climb, slide, build and explore in a safe and interactive environment. Families can enjoy multilevel playground structures, creative play zones, hands on activities and plenty of space for active fun. It’s the perfect destination for playdates, weekend outings and keeping little ones entertained. Looking for the ultimate birthday celebration? PLAYLAB also offers amazing birthday party venues for kids ages 3–10! Their party packages include a dedicated party host, themed decorations, free play access to the indoor playground, Geoffrey the Giraffe visits, invitations, coupons for guests and special surprises for the Birthday Kid. Parents can choose from fun themes like Barbie, Spider-Man, Bluey, Minecraft, Unicorns, Pirates and more making party planning stress free and unforgettable. 🎂🎈 Definitely a must visit spot for family fun in Brampton! @toysruscanada @brampton_toysrus #ToysRUsCanada #PlayLab #BramptonMoms #FamilyFun #KidsActivities
May 18, 2026 · Instagram
Sun’s out = savings out ☀️🛝🌿 Our Outdoor section is packed with AMAZING deals right now 🥳 Come by Toys“R”Us Kitchener and check out all the great finds before they’re gone 👀 #toysruscanada🇨🇦 #summervibes #outdoors #kidsfuntime #goodvibe
May 17, 2026 · Instagram