FAO Schwarz’s marketing, tracked daily.
The latest creative FAO Schwarz puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Cute New Nail Kits Are Here 💅
Sep 24, 2026

Social
Instagram🎃🍟 Spooky cute meets diner delights in our latest @jellycat drop! From the spellbinding Rufferty Puppy Wizard and brooding Growlston Gargoyle to the playfully vampire-inspired Amuseables Vampop Drink, these ultra-soft plushies are ready to cook up some Halloween magic. Unwrap the sweet and spooky fun today at FAOSchwarz.com! #faoschwarz #jellycat #jellycatcollection #halloweencollection #rufferty
Sep 25, 2026
What we track on FAO Schwarz
ShopVision captures the public marketing we see from FAO Schwarz every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does FAO Schwarz use?
All channelsHomepage is FAO Schwarz's most-used channel. Jump to a channel below, or read straight down.
FAO Schwarz homepage updates
83 capturedCadence
~6.5/ wk
Last 30 days
28
▼ 3%· vs prior 30d
FAO Schwarz on email
37 capturedCadence
~3.3/ wk
Last 30 days
14
▲ 27%· vs prior 30d

Cute New Nail Kits Are Here 💅
Sep 24, 2026

The Halloween Shop Is Here 👻
Sep 20, 2026

Bedazzle Your Ride 💎🚗
Sep 18, 2026

New FAO Favorites Are Here 🎉
Sep 16, 2026

Say Hello to Gelato Swirl Slime! 🍦
Sep 14, 2026

New Cozy Jellycat Friends! 🎃
Sep 12, 2026

New Douglas Plushes Are Here!
Sep 10, 2026

Last Chance to Shop the Sale
Sep 7, 2026

Labor Day: Up to 30% Off Select Toys 🎠
Sep 4, 2026

Labor Day: Up to 30% Off Toys 🎠
Sep 3, 2026

NEW Hair Extensions for a Splashy Pop of Color 🌈
Aug 31, 2026

Meet Summer’s Best Toys 🏖️
Aug 29, 2026
Promotional history, record by record
64 records · latest 1 shown63 more offers sit before Sep 22, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
FAO Schwarz's competitive set
Benchmark on the same fieldsFAO Schwarz’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
FAO Schwarz on social
44 capturedCadence
~4.2/ wk
Last 30 days
18
▲ 64%· vs prior 30d
Top platform
Instagram
🎃🍟 Spooky cute meets diner delights in our latest @jellycat drop! From the spellbinding Rufferty Puppy Wizard and brooding Growlston Gargoyle to the playfully vampire-inspired Amuseables Vampop Drink, these ultra-soft plushies are ready to cook up some Halloween magic. Unwrap the sweet and spooky fun today at FAOSchwarz.com! #faoschwarz #jellycat #jellycatcollection #halloweencollection #rufferty
Sep 25, 2026 · Instagram
👑✨ Timeless glamour meets holiday magic! Celebrate iconic style with the stunning Barbie Signature Marilyn Monroe Doll alongside the newest festive Holiday Barbies, crafted with dazzling gown details perfect for collectors and holiday tradition makers alike. Add these showstopping classics to your collection today at FAOSchwarz.com! #faoschwarz #barbie #barbiesignature #marilynmonroe #holidaybarbie
Sep 24, 2026 · Facebook
✨ A fun day in NYC! 🗽🛠️ We stopped by Nordstrom NYC to check out the Nordstrom x FAO Schwarz experience and look what we found! 👀 Stanley Jr. 🛠️✨ There were so many fun tools and building toys to discover, and we loved checking them out together! If you have a little builder at home, this is definitely a fun stop to make while you’re in NYC! 🧰💛 Which Stanley Jr. tool would you choose? 👀🔨 • • ✨ Una giornata divertente a NYC! 🗽🛠️ Siamo andati da Nordstrom NYC per scoprire l’esperienza Nordstrom x FAO Schwarz e guardate cosa abbiamo trovato! 👀 Stanley Jr. 🛠️✨ C’erano tantissimi strumenti e giochi da costruzione super divertenti da scoprire e ci è piaciuto tantissimo guardarli insieme! Se avete un piccolo costruttore a casa, questa è sicuramente una tappa divertente da fare quando siete a NYC! 🧰💛 Quale strumento Stanley Jr. scegliereste? 👀🔨 • • • • @redtoolbox_ @nordstromnyc #StanleyJr #RedToolbox #NordstromNYC
Sep 23, 2026 · Instagram
Take a spin through our NYC store at @faoschwarz 🐰 #bunniesbythebay #givegladdreams #thingstodoinnyc #faoschwarz #nyc
Sep 21, 2026 · Instagram
🍎🗽 Take a bite out of Big Apple style with an iconic FAO Fan Favorite! The Loungefly FAO I Heart NYC Crossbody Purse features an all-over print celebrating our NYC roots, making it the ultimate street-style accessory for fans who carry the magic of the city everywhere they go. Show your city love today at FAOSchwarz.com! #faoschwarz #loungefly #iheartnyc #newyorkcity #faoexclusive
Sep 18, 2026 · Instagram
🐾💙 Screen-free storytelling with everyone's favorite Heeler family! The Bluey Toniebox 2 Play Set in Sky Blue pairs the easy-to-use audio player with an exciting Bluey 3-Pack, letting little listeners join Bluey, Bingo, and Muffin on audio adventures filled with songs, games, and laughter. Bring the play set home today at FAOSchwarz.com! #faoschwarz #tonies #bluey #toniebox #screenfreetoys
Sep 15, 2026 · Instagram
#ad POV: You give your kid ONE mission at Target… “Find your favorites.” 😂 She was READY for the @faoschwarz Pop Your Style hunt! 👀✨ From cute charms and pins to fun accessories, she had so much fun picking out her favorites, mixing + matching them, and figuring out where she wanted to put them. Backpack? ✔️ Bracelet? ✔️ Basically anything that will stay still long enough? 😂✔️ I love that she gets to make it her own and build a collection around the characters and things she loves. Find FAO Schwarz Pop Your Style at @target and let the collecting begin! ✨🎀 @faoschwarz #faoattarget #faonew #popyourstyle
Sep 13, 2026 · Instagram
🌿🦥 Cuddle up with a fresh forest-and-desert crew! The newest Douglas Plush arrivals feature Boogie Bearded Dragon with his textured soft scales, the slow-and-sweet Lizzie Sloth, and Fernie Fawn, crafted with velvety-soft fur and gentle spots for endless hugs. Find your new plush best friend today at FAOSchwarz.com! #faoschwarz #douglascuddletoys #stuffedanimals #beardeddragon #slothplush
Sep 10, 2026 · Instagram
Sofia has officially entered her Tiny Glam Era ✨💄🎀 Her new favorite little beauty moment is the FAO Schwarz Stunning Style Makeup Vanity from the Tiny Glam collection at Target! 🪞💕 What makes Tiny Glam so fun is that it’s real beauty products with kid-safe makeup—not just pretend play. Sofia gets to pick, mix, match, experiment, and create her own little looks while expressing her personality and style. 💄✨ And honestly… watching her take her glam routine VERY seriously might be my favorite part. 😂💕 ✨ Create your look. 🎀 Make it your own. 💄 Have fun with your style. Find FAO Schwarz Tiny Glam at Target, in-store or online! 🛍️ Which Tiny Glam piece would your little one choose first? 👀💄 @faoschwarz @target #ad #faoattarget #faonew #faogirls #targetstyle
Sep 9, 2026 · Instagram
💚✨ Pop a burst of playful color into every hairstyle! A gorgeous new arrival, the FAO Ponytail Hair Extension in Magic Mint easily wraps around any ponytail for an instant, glamorous transformation—plus, explore even more vibrant shades to match every mood and outfit. Also, our Labor Day Sale is happening RIGHT NOW online! Enjoy 30% off select brands for a limited time at FAOSchwarz.com! #faoschwarz #hairextensions #newarrival #kidsfashion #labordaysale
Sep 8, 2026 · Instagram
#Ad Girl moms, consider this your warning: the NEW @faoschwarz Tiny Glam collection at @target is about to become their entire personality! 💄🎀 The girls couldn’t wait to pick their favorites, from colorful eyeshadow palettes to glossy lip colors and tons of shades to mix, match, and create their own looks. 💕✨ Shop the FAO Schwarz Tiny Glam collection now at Target, in-store or online, and let them choose their glam must-haves! #faoattarget #faonew #faogirls
Sep 7, 2026 · Instagram
🛍️✨ The wait is over—our Labor Day Sale starts TODAY! For a limited time only online, score 30% off select favorite brands and top-rated toys to kick off the long weekend. Shop the online-exclusive savings through September 7th at FAOSchwarz.com! #faoschwarz #labordaysale #toysale #onlineshopping #toystoremagic
Sep 3, 2026 · Instagram