FAO Schwarz’s marketing, tracked daily.
The latest creative FAO Schwarz puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on FAO Schwarz
ShopVision captures the public marketing we see from FAO Schwarz every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does FAO Schwarz use?
All channelsHomepage is FAO Schwarz's most-used channel. Jump to a channel below, or read straight down.
FAO Schwarz homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
FAO Schwarz on email
41 capturedCadence
~3.3/ wk
Last 30 days
14
▼ 7%· vs prior 30d

⏰ Last Chance—10% Off Your Order!
Nov 8, 2026

New Paddington Sets from Le Toy Van! 💂♂️
Nov 6, 2026

All New Preschool Toys ✨
Nov 5, 2026

Don’t Miss Your Discount! 🤩
Nov 4, 2026

FAO’s Fall Favorites 🧡
Nov 1, 2026

New Pocket Pop! Advent Calendars 🎄
Oct 28, 2026

Last Call: The Halloween Shop 🎃
Oct 24, 2026

New Jellycat Holiday Drop! ☃️
Oct 22, 2026

Hyojo Is Here! 🩵
Oct 19, 2026

RC Toys for Nonstop Fun 🏎️
Oct 16, 2026

More Halloween Shop Surprises 🦇
Oct 14, 2026

Falling for These FAO Faves 🍂
Oct 12, 2026
FAO Schwarz's competitive set
Benchmark on the same fieldsFAO Schwarz’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
FAO Schwarz on social
44 capturedCadence
~2.8/ wk
Last 30 days
12
▼ 40%· vs prior 30d
Top platform
Instagram
Let’s call it a Christmas miracle 🥹✨🎁 #carebears #carebearschristmas #faoschwarz #meetthetree
Nov 7, 2026 · Instagram
✨ A little holiday magic has arrived at FAO Schwarz. Create your own sparkling gold reindeer at SCHLEICH® Imagination Island, complete with an exclusive holiday design from @schleichusa. Available for a limited time this season only, each reindeer becomes a one-of-a-kind keepsake you'll treasure long after the holidays. 📍 Only at FAO Schwarz 🎄 Limited-time holiday experience #FAOSchwarz #ImaginationIsland #HolidayMagic #schleich
Nov 5, 2026 · Instagram
Celebrate the New York Knicks with a personalized Funko POP! that looks just like you do! Select exclusive championship options for a limited time.
Nov 4, 2026 · Instagram
🧸🐾 More Jellycats are in stock now at FAO Schwarz! From timeless teddies to unique collectibles, there's a new friend for everyone.❤️
Nov 1, 2026 · Instagram
@bonbonnyc_ is marching into @faoschwarz in November! See you there 🍬💂♀️
Oct 29, 2026 · Instagram
🧸🍁 The cutest cuddly friends are ready to join you for all your fun fall activities! Bring Jellycat Jack and Bartholomew Bear along on your autumn adventures 🍁🧸
Oct 23, 2026 · Facebook
A little Care-A-Lot magic is coming to Rockefeller Center! 🎄🌈 Care Bears and @FAOSchwarz are teaming up to bring a beary special Holiday Workshop to @RockefellerCenter’s Meet the Tree Day 2026, celebrating the arrival of the world's most famous Christmas Tree! Come say hi to your favorite Care Bears, get crafty, and make festive memories. Keep the fun going at @topoftherocknyc for giveaways and more! ❤️ Learn more and RSVP at the link in bio.
Oct 20, 2026 · Instagram
Just two weeks left to visit our @faoschwarz pop-up! Our windows and shop will be around till November 2nd, so come check it out for your holiday shopping!✨🎁💕 #Hyojo #FaoSchwarz #nyc
Oct 19, 2026 · Instagram
Some wishes really do come true! This November, @bonbonnyc_ is opening at @faoschwarz in New York City! We can’t wait to share this magical new chapter with you!
Oct 18, 2026 · Instagram
We heard you and we made it happen! @faoschwarz exclusive Hyojo ICEE, Hostess, Hello Kitty and Kuromi Biggies are now available on faoschwarz.com! ✨ Visit Hyojo at FAO Schwarz in NYC now till 11/2 to shop in-store! Click the link in bio to purchase. #Hyojo #faoschwarz #hellokitty #ICEE #hostess
Oct 15, 2026 · Instagram
At @faoschwarz, you can now Pop Yourself with @funko! Choose your look & accessories- there are even some exclusive to New York City, add your name & you can pick it up at the window once built. It’s such a fun gift idea or collectible item for yourself. 📍30 Rockefeller Center #PopYourself #nycactivities #thingstodoinnyc #funkopop
Oct 8, 2026 · Instagram
Shop the new Hyojo Series 4 drop and discover the exclusive Hyojo Biggies at FAO Schwarz in Rockefeller Center throughout October! . . . . #Hyojo #nycthingstodo #ugccreator #Gifted #Hosted
Oct 7, 2026 · Instagram