FAO Schwarz’s marketing, tracked daily.
The latest creative FAO Schwarz puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 8, 2026
Email
Last Chance to Shop the Sale
Sep 7, 2026

Social
Instagram💚✨ Pop a burst of playful color into every hairstyle! A gorgeous new arrival, the FAO Ponytail Hair Extension in Magic Mint easily wraps around any ponytail for an instant, glamorous transformation—plus, explore even more vibrant shades to match every mood and outfit. Also, our Labor Day Sale is happening RIGHT NOW online! Enjoy 30% off select brands for a limited time at FAOSchwarz.com! #faoschwarz #hairextensions #newarrival #kidsfashion #labordaysale
Sep 8, 2026
What we track on FAO Schwarz
ShopVision captures the public marketing we see from FAO Schwarz every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 8, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does FAO Schwarz use?
All channelsHomepage is FAO Schwarz's most-used channel. Jump to a channel below, or read straight down.
FAO Schwarz homepage updates
84 capturedCadence
~6.8/ wk
Last 30 days
29
▲ 7%· vs prior 30d
FAO Schwarz on email
30 capturedCadence
~3.0/ wk
Last 30 days
13
▲ 30%· vs prior 30d

Last Chance to Shop the Sale
Sep 7, 2026

Labor Day: Up to 30% Off Select Toys 🎠
Sep 4, 2026

Labor Day: Up to 30% Off Toys 🎠
Sep 3, 2026

NEW Hair Extensions for a Splashy Pop of Color 🌈
Aug 31, 2026

Meet Summer’s Best Toys 🏖️
Aug 29, 2026

New Arrivals Are Here to Play 🧸
Aug 26, 2026

NEW Teal Banwood Scooters! 🛴
Aug 22, 2026

Toys that Wow! 💥
Aug 20, 2026

Steiff x Hello Kitty Collection 🩷
Aug 16, 2026

Back to School Trends 101 ✏️
Aug 14, 2026

New Fan Favorites Have Arrived!
Aug 12, 2026

Exclusive Toniebox Bundles Now at FAO!
Aug 8, 2026
Promotional history, record by record
61 records · latest 5 shown56 more offers sit before Sep 7, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
FAO Schwarz's competitive set
Benchmark on the same fieldsFAO Schwarz’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
FAO Schwarz on social
23 capturedCadence
~3.3/ wk
Last 30 days
14
▲ 56%· vs prior 30d
Top platform
Instagram
💚✨ Pop a burst of playful color into every hairstyle! A gorgeous new arrival, the FAO Ponytail Hair Extension in Magic Mint easily wraps around any ponytail for an instant, glamorous transformation—plus, explore even more vibrant shades to match every mood and outfit. Also, our Labor Day Sale is happening RIGHT NOW online! Enjoy 30% off select brands for a limited time at FAOSchwarz.com! #faoschwarz #hairextensions #newarrival #kidsfashion #labordaysale
Sep 8, 2026 · Instagram
#Ad Girl moms, consider this your warning: the NEW @faoschwarz Tiny Glam collection at @target is about to become their entire personality! 💄🎀 The girls couldn’t wait to pick their favorites, from colorful eyeshadow palettes to glossy lip colors and tons of shades to mix, match, and create their own looks. 💕✨ Shop the FAO Schwarz Tiny Glam collection now at Target, in-store or online, and let them choose their glam must-haves! #faoattarget #faonew #faogirls
Sep 7, 2026 · Instagram
🛍️✨ The wait is over—our Labor Day Sale starts TODAY! For a limited time only online, score 30% off select favorite brands and top-rated toys to kick off the long weekend. Shop the online-exclusive savings through September 7th at FAOSchwarz.com! #faoschwarz #labordaysale #toysale #onlineshopping #toystoremagic
Sep 3, 2026 · Instagram
🚲💖 Vintage charm meets new adventures! A gorgeous new arrival, the Banwood 14" Classic Bike in Pink brings Scandinavian design to neighborhood rides with its lightweight frame, brown faux-leather saddle, cream-colored tires, and iconic wicker basket, perfect for carrying essentials. Start a new journey at FAOSchwarz.com! #faoschwarz #banwood #kidsbike #outdoorplay #newarrival
Aug 31, 2026 · Instagram
🤖☀️ Unleash curiosity and hands-on learning with #mindblown STEM kits! Young inventors can build their own retro prize dispenser with the 52-piece DIY Prize Pod Robot, or power up clean energy adventures using the 197-piece Solar Vehicle Creation Kit. Packed with interactive gears, mechanical engineering, and real solar technology, these engaging builds turn big science concepts into playful backyard breakthroughs. #faoschwarz #discovery #stemtoys #learningthroughplay
Aug 25, 2026 · Instagram
🐾💙 Playtime magic with everyone’s favorite Heeler! The GUND Bluey collection brings big warm hugs to little fans with the Sustainably Soft Bluey Lovey, a charming Plush Ring Rattle for sensory play, and an interactive 5-Piece Plush Playset made for endless imaginative adventures. Bring Bluey home today at FAOSchwarz.com! #faoschwarz #gund #bluey #plushie #babytoys
Aug 21, 2026 · Instagram
🦊🪶 French elegance meets imaginative adventure in these enchanting new arrivals! The Moulin Roty All Around the World collection introduces the gracefully crafted Heron and cozy Fox plushies, featuring exquisite textures, soft linen accents, and timeless charm made for gentle cuddles and endless storytelling. Bring these companions home today at FAOSchwarz.com! #faoschwarz #moulinroty #plushie #frenchtoys #newarrival
Aug 16, 2026 · Instagram
Hello, NYC! A fetching new Jellycat is in town 🐾 Exclusively available at FAO Schwarz, Rufferty Puppy Junior wants to make best friends with… everyone!💙 #faoschwarz #jellycat #exclusive #ruffertypuppyjunior #newintown
Aug 13, 2026 · Facebook
✨ Storytime just got even more exciting! From Spider-Man to Disney favorites, Exclusive Toniesbox 2 bundles are now available. Bring favorite characters, magical stories, and music to life with a lineup made for little listeners and big imaginations. Shop the exclusive collection now at FAOSchwarz.com #faoschwarz #tonies #storytime #disneykids #spiderman
Aug 11, 2026 · Instagram
🌈🎸 Style, music, and colorful magic join forces in our newest fashion arrivals! The FAO Charm Squad Rainbow Necklace lets young trendsetters customize their look with charming personality, pairing perfectly with the popstar-inspired Microphone Charm and rockin' Guitar Charm for a sparkling statement. Build their charm collection at FAOSchwarz.com! #faoschwarz #charmsquad #kidsjewelry #charmnecklace #newarrival
Aug 7, 2026 · Instagram
☀️🎾 Warm sunshine and classic competition make the best summer memories! Turn your backyard into the ultimate playground with the HAPE Pickleball Starter Kit for fast-paced rally fun, DJECO’s Garden Party Bag Toss for precision pitching, and ROLLY Small Checkers for strategy on the grass. Bring the outdoor games home today at FAOSchwarz.com! #faoschwarz #hape #djeco #outdoorgames #summershop #backyardfun #funinthesun #playtimeadventures
Aug 5, 2026 · Instagram
💄👜 Step into style with the all-new FAO Cosmetics and Fashion Line! Bring salon-style magic anywhere with the Glitter & Glam Portable Vanity Makeup Case, featuring a light-up mirror and vibrant palettes, or accessorize with the chic Prince St. Bucket Bag, perfect for carrying daily treasures with a touch of runway elegance. Glam up their world today at FAOSchwarz.com! #faoschwarz #kidsfashion #makeupvanity #glitterandglam #dressup #newarrival #imaginationunboxed
Jul 31, 2026 · Instagram