Hugo Boss’s marketing, tracked daily.
The latest creative Hugo Boss puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
A new chapter: outerwear
Sep 24, 2026

Social
InstagramAhead of this weekend’s ninth annual @LaverCup, #TaylorFritz, #PatRafter and the Laver Cup players came together at London’s Old Royal Naval College, dressed in BOSS tailoring. As Official Formal Wear Partner of the Laver Cup, BOSS brings its signature approach to dressing one of tennis’s biggest moments #BeYourOwnBOSS
Sep 25, 2026
What we track on Hugo Boss
ShopVision captures the public marketing we see from Hugo Boss every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Hugo Boss use?
All channelsPaid media is Hugo Boss's most-used channel. Jump to a channel below, or read straight down.
Hugo Boss homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Hugo Boss on email
79 capturedCadence
~6.5/ wk
Last 30 days
28
▲ 8%· vs prior 30d

A new chapter: outerwear
Sep 24, 2026

BOSS Performance – for life on the go
Sep 23, 2026

BOSS Selected by Shohei Ohtani
Sep 22, 2026

Show up in BOSS Tailoring
Sep 20, 2026

Sale | Up to 50% off
Sep 19, 2026

Unleash your new power
Sep 18, 2026

Look sharp with Jaxson Dart
Sep 17, 2026

All-new Porsche x BOSS
Sep 16, 2026

Member Days end tomorrow
Sep 15, 2026

Warm up with our new arrivals
Sep 14, 2026

Power tailoring
Sep 12, 2026

Style Your Next Match
Sep 11, 2026
Hugo Boss on paid media
200 capturedHugo Boss on sms
2 capturedCadence
~0.0/ wk
Last 30 days
0
Promotional history, record by record
176 records · latest 5 shown171 more offers sit before Sep 22, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Hugo Boss's competitive set
Benchmark on the same fieldsHugo Boss’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Hugo Boss on social
163 capturedCadence
~17/ wk
Last 30 days
71
Top platform
Facebook
Ahead of this weekend’s ninth annual @LaverCup, #TaylorFritz, #PatRafter and the Laver Cup players came together at London’s Old Royal Naval College, dressed in BOSS tailoring. As Official Formal Wear Partner of the Laver Cup, BOSS brings its signature approach to dressing one of tennis’s biggest moments #BeYourOwnBOSS
Sep 25, 2026 · Instagram
A competitor of all competitors. The respect is mutual between Team World Captain, Andre Agassi and Taylor Fritz. #LaverCup #TennisUnrivaled | @boss
Sep 24, 2026 · Instagram
Celebrating peace, inclusion and the power of creativity in Paris. #AlicaSchmidt and #MatteoBerrettini joined UNESCO’s International Day of Peace celebrations in bespoke BOSS tailoring, created especially for the occasion #BeYourOwnBOSS
Sep 22, 2026 · Facebook
Casual. Cohesive. Confident. #VictoriaPedretti wears a weekend-ready look from the Fall/Winter 26 collection #BeYourOwnBOSS Discover more: https://on.boss.com/WI26-Brand-Campaign
Sep 20, 2026 · Facebook
A look that’s tailored for a city state of mind. A bag that carries whatever the day calls for #VictoriaPedretti #BeYourOwnBOSS Discover more: https://on.boss.com/WI26-Brand-Campaign
Sep 19, 2026 · Facebook
Two days, 24 teams, and lots of team spirit 🎾 This week, colleagues from across our Metzingen campus came together at our fifth annual Padel Tennis Cup. From experienced players to colleagues picking up a padel racket for the very first time, the tournament was all about stepping onto the court, challenging ourselves, and enjoying the games together. Congratulations to this year's winners Boris Bischoff and Yannik Vonderschmitt, as The Smashers! Events like these are a reminder that some of the best connections are built outside the office, through shared experiences and a little friendly competition 😎 #insideHUGOBOSS
Sep 18, 2026 · Linkedin
Even at 2x speed, this look keeps up @alicasmd #BeYourOwnBOSS
Sep 17, 2026 · Tiktok
We are pleased to announce Michael Murray as the new Chairman of the Supervisory Board of HUGO BOSS. Michael was elected Chairman by the HUGO BOSS Supervisory Board yesterday, succeeding Stephan Sturm. He has been a member of the Supervisory Board since May 2025. In his new role, he will work closely with his colleagues on the Supervisory Board and the Managing Board to support the Company’s strategic priorities. Michael’s ambition is to ensure continuity, unlock the full potential of HUGO BOSS, and at the same time create sustainable value for all stakeholders. We would like to thank Stephan Sturm for his leadership, commitment, and dedication during his time as Chairman of the Supervisory Board and wish him all the best for the future. Learn more about this update to our Supervisory Board: on.hugoboss.com/HBSB
Sep 16, 2026 · Linkedin
The perfect fit and a powerful mindset. #AlicaSchmidt in style that speaks volumes #BeYourOwnBOSS Discover more: Discover more: https://on.boss.com/WI26-Brand-Campaign
Sep 15, 2026 · Facebook
About last night ✨ 📸: @joshtelles
Sep 14, 2026 · Instagram
Your mindset, your power, your style. Show me, don't tell me #BeYourOwnBOSS
Sep 13, 2026 · Instagram
Tailored for the occasion. @fernandoalo_oficial arrives in Madrid wearing the @boss Performance Suit, with a bespoke helmet to match. #SpanishGP
Sep 10, 2026 · Instagram