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The Paper Store
thepaperstore.com ↗
BF2025
All brands on Black Friday

What did The Paper Store do on Black Friday?

On November 28, 2025, The Paper Store ran up to 40% off on select collections, via "Discount." Independently captured from thepaperstore.com — not aggregator copy.

The offer on the day

THEPAPERSTORE.COM

Homepage · captured Nov 30, 2025

20%-40% OFF

40%

Depth on the day

Depth on the day

40%

▲ +11 pts · vs its active-promo avg

Vs discounters

-4 pts

▼ below avg · 44% among discounters

Headline offer
20%-40% OFF
Mechanic
Discount
Scope
Collection
Where it ran
online, in-store, app
Eligible categories
kids, baby, Gift of Giving ornament, Women's Apparel, Women's Shoes, Stanley, SCOUT, Bogg, Kendra Scott, Bag Charms, Shoe Charms, cozy corner, decorating den, stocking stuffer station, merry market, winter wardrobe, jewelry, cozy accessories, pajamas, kids & baby, plush, toys, stocking stuffers, snowflake lane houses, glitter lanterns, candles, serveware, Sugar & Co. Swedish Candy Mixes
Shipping
—

What ran on each channel

3 channels

What The Paper Store ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

The Paper Store homepage updates

The Paper Store homepage updates capture

Captured Nov 30, 2025.

The Paper Store on paid media

Cyber Monday: 20% Off + 40% Off One Item ⚡️

Captured Nov 30, 2025.

The Paper Store on social

Gift of Giving and holiday deals are still going strong! 🎄

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

The Paper Store's competitive set

Benchmark on the same fields

The Paper Store’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
The Paper StoreThe Paper Store
29%
100%
4
This page
HallmarkHallmarkhallmark.com
100
Open profile →
Paper SourcePaper Sourcepapersource.com
95
Open profile →
Rifle Paper CoRifle Paper Coriflepaperco.com
90
MintedMintedminted.com
88
Open profile →
American GreetingsAmerican Greetingsamericangreetings.com
85
Open profile →
Sugar PaperSugar Papersugarpaper.com
82

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

The Paper Store on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured The Paper Store.

YearHeadline offerDepth
202520%-40% OFF40%

What teams ask about Black Friday 2025

Answered from our data
Does The Paper Store offer Black Friday discounts?
Yes — on November 28, 2025, The Paper Store ran 20%-40% OFF.
How deep was The Paper Store's Black Friday discount?
The Paper Store's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
What promotional mechanic did The Paper Store use for Black Friday?
The Paper Store ran Black Friday 2025 as "Discount."
Was The Paper Store's Black Friday discount sitewide or limited to select items?
The Paper Store's Black Friday 2025 discount was on select collections.
Is The Paper Store's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did The Paper Store use for Black Friday?
The Paper Store's Black Friday 2025 offer was eligible on: online, in-store, app.