The Paper Store’s marketing, tracked daily.
The latest creative The Paper Store puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 9, 2026What we track on The Paper Store
ShopVision captures the public marketing we see from The Paper Store every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does The Paper Store use?
All channelsPaid media is The Paper Store's most-used channel. Jump to a channel below, or read straight down.
The Paper Store homepage updates
88 capturedThe Paper Store on email
45 captured
Fresh finds for the season ahead!
Aug 9, 2026

A new season deserves new jewelry 🍂
Aug 8, 2026

Limited-time deals selling fast!
Aug 7, 2026

Halloween favorites await in the BOOtique 🎃
Aug 6, 2026

ACOTAR collection is here 🌟
Aug 5, 2026

Check off their back-to-school list ✅
Aug 4, 2026

Meet the game day MVPs 🏈
Aug 3, 2026

LAST DAY: 25% off Vera Bradley ⏰
Aug 2, 2026

New school year, new must-haves 📝
Aug 1, 2026

Meet the bestsellers everyone's talking about!
Jul 31, 2026

Celebrate Vera's birthday with 25% off 🎉
Jul 30, 2026

Savings too good to scroll past 👀
Jul 29, 2026
The Paper Store on paid media
286 capturedPromotional history, record by record
890 records · latest 5 shown885 more offers sit before Aug 8, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
The Paper Store's competitive set
Benchmark on the same fieldsThe Paper Store’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,339 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
The Paper Store on social
95 capturedtrending now 🍒
Aug 9, 2026 · Instagram
feeling chic
Aug 8, 2026 · Instagram
🕯️ GIVEAWAY TIME 🕯️ to celebrate this adorable ACOTAR collection landing in stores, we're giving one lucky reader the chance to win this sarah j. maas dream shelf 📚 if your TBR is full of everything SJM, this one's for you. this fantasy collection is officially here, with even more ACOTAR finds to discover in stores (now) and online (soon!). how to enter: ✨ like this post 🌙 follow both @thepaperstore and @unchartedstores ✨ tag a fellow friend or fellow SJM fan in the comments (each comment = an additional entry) 🌙 bonus: share this post to your story and tag us for an additional entry one winner will be selected at random. good luck, and may the mother be on your side. 🌙✨
Aug 5, 2026 · Tiktok
hint: we did 🤭
Aug 4, 2026 · Tiktok
fall favorites folder
Aug 2, 2026 · Instagram
mood on august 1st
Aug 1, 2026 · Instagram
THEY’RE BACK
Jul 29, 2026 · Tiktok
daydreaming of fall the things
Jul 28, 2026 · Instagram
getting ready for mock necks all fall long
Jul 27, 2026 · Tiktok
mock necks all fall long pls
Jul 25, 2026 · Instagram
she's sooooo back
Jul 23, 2026 · Tiktok
getting our fall outfits ready like
Jul 21, 2026 · Instagram