Does SOG offer Black Friday discounts?

Yes — on November 28, 2025, SOG ran Free shipping and 20% off.

How deep was SOG's Black Friday discount?

SOG's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.

What promotional mechanic did SOG use for Black Friday?

SOG ran Black Friday 2025 as "Discount."

Was SOG's Black Friday discount sitewide or limited to select items?

SOG's Black Friday 2025 discount was sitewide.

Is SOG's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did SOG use for Black Friday?

SOG's Black Friday 2025 offer was eligible on: online, app, in-store.

sogknives.com ↗

BF2025

Full profile

All brands on Black Friday

What did SOG do on Black Friday?

On November 28, 2025, SOG ran up to 20% off sitewide, via "Discount." Independently captured from sogknives.com — not aggregator copy.

The offer on the day

SOGKNIVES.COM

Email · captured Nov 30, 2025

Save 20% On Everything | Pentagon OTF, FX, XR Feature

20%

Depth on the day

20%

▼ -2.7 pts · vs its active-promo avg

Vs discounters

-24 pts

▼ below avg · 44% among discounters

Headline offer: Free shipping and 20% off
Mechanic: Discount
Scope: Sitewide
Where it ran: online, app, in-store
Eligible categories: Not specified
Shipping: —

What ran on each channel

1 channels

What SOG ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

SOG on email

Save 20% On Everything | Pentagon OTF, FX, XR Feature

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

SOG's competitive set

Benchmark on the same fields

SOG’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

SOG

23%

30%

This page

Gerber Geargerbergear.com

Open profile →

Leathermanleatherman.com

Open profile →

CRKT Purposecrkt.com

Open profile →

Benchmadebenchmade.com

Spydercospyderco.com

Cold Steelcoldsteel.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

SOG on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured SOG.

YearHeadline offerDepth

2025Free shipping and 20% off20%

What teams ask about Black Friday 2025

Answered from our data

Does SOG offer Black Friday discounts?: Yes — on November 28, 2025, SOG ran Free shipping and 20% off.
How deep was SOG's Black Friday discount?: SOG's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.
What promotional mechanic did SOG use for Black Friday?: SOG ran Black Friday 2025 as "Discount."
Was SOG's Black Friday discount sitewide or limited to select items?: SOG's Black Friday 2025 discount was sitewide.
Is SOG's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did SOG use for Black Friday?: SOG's Black Friday 2025 offer was eligible on: online, app, in-store.