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Sleep Number
sleepnumber.com ↗
BF2025
All brands on Black Friday

What did Sleep Number do on Black Friday?

On November 28, 2025, Sleep Number ran up to 50% off on select collections, via "Discount." Independently captured from sleepnumber.com — not aggregator copy.

The offer on the day

SLEEPNUMBER.COM

Homepage · captured Nov 30, 2025

50% off

50%

Depth on the day

Depth on the day

50%

▲ +24.9 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
50% off
Mechanic
Discount
Scope
Collection
Where it ran
online, in-store, app
Eligible categories
specialty pillows, Sleep Solutions
Shipping
—

What ran on each channel

4 channels

What Sleep Number ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Sleep Number homepage updates

Sleep Number homepage updates capture

Captured Nov 30, 2025.

Sleep Number on email

🚨 Ends Tomorrow! Save On Comfort Personalized By You

Captured Nov 30, 2025.

Sleep Number on paid media

Sleep Number on paid media capture

Captured Nov 30, 2025.

Sleep Number on social

💤 Sleep Number Diary Entry #19: "My smart bed has helped me thrive as a wife because I wake up not feeling tired. I am able to do more things in the house to free up my husband to work outside. I'm enjoying cooking great meals to eat together and share with our friends. I even surprised my husband last night with a homemade peach cobbler, and that is a big thing for me! I get to enjoy my 3 beautiful granddaughters that think JuJu can do everything. I have so much energy to spend playing and taking care of them."

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

Sleep Number's competitive set

Benchmark on the same fields

Sleep Number’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Sleep NumberSleep Number
25%
50%
4
This page
Personal ComfortPersonal Comfortpersonalcomfortbed.com
98
isenseisensemyisense.com
95
Tempur-PedicTempur-Pedictempurpedic.com
92
SaatvaSaatvasaatva.com
90
Open profile →
Eight SleepEight Sleepeightsleep.com
85
PurplePurplepurple.com
80
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Sleep Number on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Sleep Number.

YearHeadline offerDepth
202550% off50%

What teams ask about Black Friday 2025

Answered from our data
Does Sleep Number offer Black Friday discounts?
Yes — on November 28, 2025, Sleep Number ran 50% off.
How deep was Sleep Number's Black Friday discount?
Sleep Number's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Sleep Number use for Black Friday?
Sleep Number ran Black Friday 2025 as "Discount."
Was Sleep Number's Black Friday discount sitewide or limited to select items?
Sleep Number's Black Friday 2025 discount was on select collections.
Is Sleep Number's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Sleep Number use for Black Friday?
Sleep Number's Black Friday 2025 offer was eligible on: online, in-store, app.