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Aug 17, 2026

Astrophotography has evolved to include more than just ultra-wide lenses, with longer focal lengths offering new ways to capture the night sky. Explore how 20mm, 24mm, 35mm and 50mm lenses can bring something different to the table, beyond the expansive perspective offered by a 14mm lens. Click the link in our bio to read the full article. 📸: Jack Fusco #sigmalenses #astrophotography #sigmaphoto #milkywayphotography #nightphotography #photographytips

Sep 25, 2026 · Tiktok

A project that brings together vehicles and horseback riding creates a uniquely complex production workflow, where timing, coordination and adaptability are essential. Follow the making of an automotive commercial in which flexibility in shot composition is paramount. The Sigma AF Cine 28–105mm T3 FF delivers the speed, precision and versatility required to meet the demands of fast-paced commercial filmmaking. Its expansive zoom range enables rapid reframing without compromising image quality, while the ability to transition seamlessly from a manually operated cine configuration to agile, run-and-gun autofocus shooting provides unmatched creative freedom. Learn more about Sigma AF Cine lenses: https://bit.ly/sigma-af-cine-line Keith - DOP / https://www.instagram.com/keefikus/ Dan - 2nd DOP/BTS / https://www.instagram.com/depthofield.uk/ Sergiu - Driver / https://www.instagram.com/serjcosma/ Simone - Horse Rider / https://www.instagram.com/simonestocksmodel/ Lloyd - Photographer / https://www.instagram.com/lloydevansphoto/ Ellis - 2nd BTS/help / https://www.instagram.com/ellisreed/ Jack - Car Camera Rigger (Also from Tilta) / https://www.instagram.com/jack.charge/ Flo - Horse helper / https://www.instagram.com/floknoylephotography/ Angie - Horse owner / https://www.instagram.com/saddlebackhorsetrails/ TPLS Ltd - Rental company / https://www.instagram.com/tplsltd/ Judy - helper / https://www.instagram.com/love.judyxo/

Sep 24, 2026 · Youtube

Sigma has established the Sigma Aizu Farm Corporation in the spring of 2026 and began agricultural initiatives centered on rice cultivation in the Aizu region. As a company that has been long supported by the nature and people of Aizu, Sigma aims to further clarify its commitment to regional contribution and to a manufacturing philosophy that coexists in harmony with the natural environment. Future updates and details regarding this initiative will be announced on Sigma's official website. Movie Credit: Yuichiro Fujishiro #Sigma #environmentalimpact #MadeinAizuJapan #sustainability #SigmaAizufarm

Sep 22, 2026 · Tiktok

3 Million Frames Later: Why I Trust Sigma Lenses to Handle Anything Are Sigma lenses reliable? Photographer Heather Larkin shows how her Sigma gear has been through it all... rain, snow, glitter, you name it, without issue. Even a nasty drop on concrete didn't spell the end for https://t.co/zhP9s8SRc9

Sep 18, 2026 · X

NOTE: This video contains some flashing lights and patterns that may affect people with photosensitive conditions. A letter from our CEO, On September 9, 2026, Sigma celebrated its 65th anniversary. Our company was one of the last to enter an industry once so crowded with camera and lens manufacturers that a brand existed for almost every letter of the alphabet. Over the decades, fierce competition and market shifts have forced many to withdraw. That Sigma has maintained its independence and continues operating to this day is entirely due to the generous support of everyone connected to us, for which we are deeply grateful. First and foremost, I express my sincere thanks to our customers who use and love our products. Although we may have fallen short at times, your unwavering support has been our greatest source of strength. The feedback we received served as invaluable lessons that fueled our growth. We are also profoundly grateful to our dealers, business partners, suppliers, and local communities for their many years of support and encouragement. Sigma exists today because it has been nurtured and supported by so many of you. Guided by the philosophy of our founder, Michihiro Yamaki—"For Happy Moments," reflecting his belief that photography accompanies people in me moments of happiness—we have strived to create products that are high in quality, innovative, original, and beautiful. None of this was ever easy, but we feel we have been guided here by the sheer fascination of photography and filmmaking. Working within a field so deeply rooted in culture and art makes us feel truly fortunate. While technological innovations continue to transform photography and video, their core significance has become even more vital to humanity. As we look ahead, we will continue our daily efforts while reflecting on the role Sigma should play, and how we can contribute to the development of visual culture, social peace, and human happiness. With heartfelt gratitude for all your support, Kazuto Yamaki, CEO, Sigma ******************************************** Film Title: "Light Assembly" Video Direction: Daihei Shibata Music: Cornelius Creative Direction: Ichiro Iwasaki Video Production: WOW Inc.

Sep 15, 2026 · Youtube

Photographer Ulysses Aoki explores Tokyo using Sigma's compact 20-60mm F2.8-4 DG | Contemporary lens, highlighting its versatile focal range, lightweight design, and creative flexibility. Learn more: https://www.sigmaphoto.com/20-60mm-f2-8-4-dg-c Read more about his experience with the lens: https://blog.sigmaphoto.com/2026/density-sigma-20-60mm-f2-8-4-dg-contemporary-zoom-lens/ #Sigma #Sigma2060mmContemporary #SigmaContemporary #SigmaContemporaryZoom #SigmaDG #MadeInAizu

Sep 14, 2026 · Youtube

Mikael Pono for New York Fashion Week. In August, I had the honor of photographing the lookbook for Mikael Pono’s newest collection, Genesis, ahead of its fashion show tomorrow during New York Fashion Week. I’m sharing just a few of those images today. Mikael’s designs are not only stunning, but created with such intention, rooted in sustainability and thoughtfully incorporating natural elements throughout the collection. It was a privilege to photograph his work and help create the visual story surrounding Genesis. This project was created in collaboration with Sigma, and I also had the incredible opportunity to use the brand-new Sigma 85mm F1.2 DG | Art for many of the portraits I’m sharing. I couldn’t have imagined a more beautiful project for this lens. Wishing Mikael and his team an incredible show tomorrow! 🤍 Designer: @mikaelpono In collaboration with: @sigmaphoto Photography: @meg_nlo Models: @sadecoverr, @keeleystuff, @alicellsworth, @haileyhyde and @ferr.mas Lenses: Sigma Art 50mm and 85mm 1.2 Art Lighting: @profoto B30 & 3x4 Silver Softbox #SigmaAmbassador #MikaelPono #NYFW #Genesis

Sep 13, 2026 · Instagram

Photographer Doãn Quang shares his experience using the Sigma 85mm F1.2 DG | Art lens to photograph dance and portraits. He highlights how its beautiful bokeh, sharp details, and natural rendering help him capture movement, emotion, and genuine moments as they happen. Learn more: https://www.sigmaphoto.com/85mm-f1-2-dg-a Read more about his experience with the lens: https://blog.sigmaphoto.com/2026/where-movement-meets-emotion-my-experience-with-the-sigma-85mm-f1-2-dg-art-lens/ #Sigma #Sigma85mmF12Art #SigmaArt #SigmaArtPrime #SigmaDG #MadeInAizu

Sep 11, 2026 · Youtube

GENESIS — SIGMA × Mikael Pono Where fashion becomes art, and every detail tells a story. For Genesis, Mikael Pono’s latest collection comes to life through the lens of Sigma Ambassador Meg Loeks, whose distinctive photographic vision captures the collection beyond the garment—revealing its texture and emotion. Through Meg’s lens, each look becomes more than an image. It becomes a moment, a mood, a statement. This partnership brings together two disciplines rooted in craftsmanship: the considered art of fashion and the precision of photography. SIGMA × Mikael Pono Genesis — New York Fashion Week (@nyfw) - Morningside Pond Purchase tickets at mikaelpono.com September 14, 2026 5 PM EDT To watch the full BTS video head to youtube.com/@sigmaphoto Credits: Photographer: Meg Loeks Designer: Mikael Pono Videographer: Nagamitsu Endo #sigma #NYFW #sigmalenses #fashion #photography

Sep 10, 2026 · Tiktok

65th Anniversary Message On September 9, 2026, Sigma celebrates its 65th anniversary. Our company was one of the last to enter an industry once so crowded with camera and lens manufacturers that a brand existed for almost every letter of the alphabet. Over the decades, fierce competition and market shifts have forced many to withdraw. That Sigma has maintained its independence and continues operating to this day is entirely due to the generous support of everyone connected to us, for which we are deeply grateful. First and foremost, I express my sincere thanks to our customers who use and love our products. Although we may have fallen short at times, your unwavering support has been our greatest source of strength. The feedback we received served as invaluable lessons that fueled our growth. We are also profoundly grateful to our dealers, business partners, suppliers, and local communities for their many years of support and encouragement. Sigma exists today because it has been nurtured and supported by so many of you. Guided by the philosophy of our founder, Michihiro Yamaki—""For Happy Moments,"" reflecting his belief that photography accompanies people in me moments of happiness—we have strived to create products that are high in quality, innovative, original, and beautiful. None of this was ever easy, but we feel we have been guided here by the sheer fascination of photography and filmmaking. Working within a field so deeply rooted in culture and art makes us feel truly fortunate. While technological innovations continue to transform photography and video, their core significance has become even more vital to humanity. As we look ahead, we will continue our daily efforts while reflecting on the role Sigma should play, and how we can contribute to the development of visual culture, social peace, and human happiness. With heartfelt gratitude for all your support, Kazuto Yamaki CEO, Sigma #Sigma #photography #sigmalenses #filmmaking #sigmacine #madeinaizujapan

Sep 9, 2026 · Tiktok

Photographer Tony Noël takes the Sigma 85mm F1.2 DG | Art into the world of dance, using it to capture movement, expression, and emotion. He shares how the lens gives him the flexibility to work quickly while creating images that feel intimate, natural, and full of life. Learn more: https://www.sigmaphoto.com/85mm-f1-2-dg-a Read about Tony's experience with the lens: https://blog.sigmaphoto.com/2026/more-than-bokeh-poetry-in-motion-with-the-sigma-85mm-f1-2-dg-art-lens/ #Sigma #Sigma85mmF12Art #SigmaArt #SigmaArtPrime #SigmaDG #MadeInAizu

Sep 8, 2026 · Youtube

If you enjoy macro photography, there's nothing like capturing ultra-detailed close-ups of insects and spiders. For photographer Heather Larkin, her lens of choice is the Sigma 105mm F2.8 DG DN Macro | Art. Find yours at sigmaphoto.com. #Sigma #macrophotography #photography #sigmalens #photography

Sep 4, 2026 · Tiktok