Nikon’s marketing, tracked daily.
The latest creative Nikon puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
Creator Gear Built for Holiday Stories
Nov 5, 2026

Social
InstagramSo excited to continue creating with the Nikon ZR! 🎥 For this interview, I shot in 4K, 24fps using REDCODE RAW (R3D NE) with the NIKKOR Z 50mm f/1.2 S. One of the things I’m really loving about this camera is its incredible dynamic range and the flexibility it gives me in post-production. The image quality and creative control are a game changer. Can’t wait to keep exploring what this camera can do and creating more with the Nikon ZR! 🔥 #NikonZR #Nikon #REDCODERAW #NikonPartner #NikonCreators
Nov 9, 2026
What we track on Nikon
ShopVision captures the public marketing we see from Nikon every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Nikon use?
All channelsHomepage is Nikon's most-used channel. Jump to a channel below, or read straight down.
Nikon homepage updates
173 capturedCadence
~14/ wk
Last 30 days
60
—· vs prior 30d
Nikon on email
32 capturedCadence
~3.0/ wk
Last 30 days
13
▲ 30%· vs prior 30d

Creator Gear Built for Holiday Stories
Nov 5, 2026

Sneak Peek on Holiday Deals
Nov 3, 2026

Thank you for subscribing
Nov 1, 2026

Turn an Old Lens Into a New Opportunity
Oct 29, 2026

Create More with Nikon Fall Savings
Oct 27, 2026

Thank you for subscribing
Oct 26, 2026

0% APR 24-Month offer ends today!
Oct 23, 2026

0% APR Available for 24-Month Financing†
Oct 21, 2026

Fall Savings Start Now
Oct 19, 2026

LAST DAY for Refurbished Savings
Oct 16, 2026

Discover the new limited-edition color of Nikon’s most advanced stabilized rangefinder
Oct 15, 2026

Refurbished Sale 4 DAYS OF DEALS
Oct 13, 2026
Promotional history, record by record
63 records · latest 1 shown62 more offers sit before Nov 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Nikon's competitive set
Benchmark on the same fieldsNikon’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Nikon on social
164 capturedCadence
~14/ wk
Last 30 days
59
▲ 18%· vs prior 30d
Top platform
Instagram
So excited to continue creating with the Nikon ZR! 🎥 For this interview, I shot in 4K, 24fps using REDCODE RAW (R3D NE) with the NIKKOR Z 50mm f/1.2 S. One of the things I’m really loving about this camera is its incredible dynamic range and the flexibility it gives me in post-production. The image quality and creative control are a game changer. Can’t wait to keep exploring what this camera can do and creating more with the Nikon ZR! 🔥 #NikonZR #Nikon #REDCODERAW #NikonPartner #NikonCreators
Nov 9, 2026 · Instagram
The #NikonTour stopped in Dallas, Texas with Nikon Creator Danny Batista for three incredible days of free, hands-on workshops. 🌿 Intro to photography at Dallas Arboretum & Botanical Garden exploring camera modes and creative framing 🎬 Video workshops at Bonton Farms diving into documentary filmmaking, camera movement & natural light 🔍 NIKKOR Z lens day in Deep Ellum testing out prime and zoom lenses to find the perfect creative fit We had so much fun creating with you, Dallas. 💛
Nov 5, 2026 · Facebook
Slow down and capture moments that say something. 🗣️ #NikonAmbassador @deannefitzmaurice embraces the unexpected and emphasizes the power of human connection in our latest Lesson in Creativity.
Nov 4, 2026 · Instagram
We're thankful for our Nikon community coming together in person. 🫂 Refine your craft and learn directly from Nikon Ambassadors and Nikon Creators this November. For more details, visit each dealer’s website.
Nov 2, 2026 · Facebook
As long as we both shall live… or not 🪦 #NikonAmbassador Joe McNally Photography brings undead romance to life with his Nikon Z7II. Gear: Nikon Z7II + NIKKOR Z 24-70mm f/2.8 S + NIKKOR Z 70-200mm f/2.8 VR S + NIKKOR Z 14-24mm f/2.8 S
Oct 30, 2026 · Facebook
“The best lens is the one that lets you stay ready when the moment you’ve been waiting for happens.” Nikon Ambassador Mike Mezeul II shares his first impressions testing the NIKKOR Z 120-300mm f/2.8 TC VR S in an unpredictable national park environment. Whether moving from enormous landscapes to intimate details or capturing wildlife in limited light, the NIKKOR Z 120-300mm f/2.8 TC VR S uses features like its f/2.8 aperture and precise autofocus to deliver the performance you require. Preorder yours: https://bit.ly/4icyttK Subscribe to Nikon USA’s channel: https://www.youtube.com/NikonUSA?sub_confirmation=1 More Nikon Channels: Website: https://www.nikonusa.com Instagram: https://www.instagram.com/nikonusa/ Threads: https://www.threads.com/@nikonusa TikTok: https://www.tiktok.com/@nikonusa Facebook: https://www.facebook.com/nikonusa/ X: https://www.x.com/nikonusa #nikon #nikkor #telephotolens #wildlifephotography #sportsphotography
Oct 29, 2026 · Youtube
In this issue of Nikonic, #NikonAmbassador @gilmarsmith shares why self-portraiture is the best way to experiment and fuel your creative curiosity. 🧐 Swipe through for an inside look at how she brings her most imaginative identities to life. 🎨 🤩
Oct 27, 2026 · Instagram
The #NikonTour is making its final stop of 2026 in Boston! 🏙️🦞 Join Nikon Ambassador Mike Mezeul for free expert tips, interactive workshops & hands-on testing with the latest Nikon gear at scenic Boston locations such as the Scituate Lighthouse, Franklin Park Zoo and Union Wharf. 📷 Sign up for your free spot: https://t.co/zyNVqjhLGM
Oct 26, 2026 · X
Fall Colors in the Sierra Nevada 🍁 I couldn’t let fall pass without a quick trip to the Sierra Nevada to capture the golden aspens! For this kind of photography, a wide-angle lens with a polarizing filter is a great combination to bring out the fall colors and reduce reflections on the leaves. A telephoto lens is just as useful for capture individual trees and find beautiful patterns of golden aspens on the mountain slopes. For me, this is one of the most beautiful times of year in the mountains. Shot on the Nikon Z8 #nikonusa #sierranevada #california #autumn
Oct 23, 2026 · Instagram
To #NikonAmbassador Alakija Studios, the best way to capture the moment is by hunting and fishing. 🎣 Learn more in this Lesson in Creativity. 🤓
Oct 22, 2026 · Facebook
Why not both? The Nikon Z 8 allows for quick transitions between shooting video or photo, so you never miss the important moments in the field #NikonPartner #NikonCreator #Nikon #Z8 #Wildlife
Oct 21, 2026 · Instagram
Next stop on the #NikonTour: Philly! 🎃 Get in the Halloween spirit with Nikon Creator Rick Southers with free guided photoshoots and video workshops using NIKKOR Z lenses and Nikon mirrorless cameras, including the brand new Nikon Z5IIC! Register now: www.nikonusa.com/tour
Oct 19, 2026 · Facebook