Does Sierra offer Black Friday discounts?

Yes — on November 28, 2025, Sierra ran UP TO 75% LESS.

How deep was Sierra's Black Friday discount?

Sierra's peak Black Friday 2025 discount was 75%. — 31 points deeper than the average among brands that discounted that day.

What promotional mechanic did Sierra use for Black Friday?

Sierra ran Black Friday 2025 as "Discount."

Was Sierra's Black Friday discount sitewide or limited to select items?

Sierra's Black Friday 2025 discount was sitewide.

Is Sierra's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Sierra use for Black Friday?

Sierra's Black Friday 2025 offer was eligible on: online, in-store, app.

sierra.com ↗

BF2025

Full profile

All brands on Black Friday

What did Sierra do on Black Friday?

On November 28, 2025, Sierra ran up to 75% off sitewide, via "Discount." Independently captured from sierra.com — not aggregator copy.

The offer on the day

SIERRA.COM

Homepage · captured Nov 30, 2025

UP TO 75% LESS

75%

Depth on the day

75%

▲ +38.1 pts · vs its active-promo avg

Vs discounters

+31 pts

▲ above avg · 44% among discounters

Headline offer: UP TO 75% LESS
Mechanic: Discount
Scope: Sitewide
Where it ran: online, in-store, app
Eligible categories: Not specified
Shipping: —

What ran on each channel

3 channels

What Sierra ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Sierra homepage updates

Sierra homepage updates capture

Captured Nov 30, 2025.

Sierra on paid media

Gift big, spend less

Captured Nov 26, 2025.

Sierra on social

The perfect gift doesn’t exi- 😱⛳️🥩 From the golf course to the main course, our gifts say “I get you” - for way less

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

Sierra's competitive set

Benchmark on the same fields

Sierra’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Sierra

37%

75%

This page

Steep & Cheapsteepandcheap.com

REIrei.com

Backcountrybackcountry.com

Open profile →

CampSaver.comcampsaver.com

Public Landspubliclands.com

Public Lands Interpretive Associationpubliclands.org

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Sierra on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Sierra.

YearHeadline offerDepth

2025UP TO 75% LESS75%

What teams ask about Black Friday 2025

Answered from our data

Does Sierra offer Black Friday discounts?: Yes — on November 28, 2025, Sierra ran UP TO 75% LESS.
How deep was Sierra's Black Friday discount?: Sierra's peak Black Friday 2025 discount was 75%. — 31 points deeper than the average among brands that discounted that day.
What promotional mechanic did Sierra use for Black Friday?: Sierra ran Black Friday 2025 as "Discount."
Was Sierra's Black Friday discount sitewide or limited to select items?: Sierra's Black Friday 2025 discount was sitewide.
Is Sierra's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Sierra use for Black Friday?: Sierra's Black Friday 2025 offer was eligible on: online, in-store, app.