Backcountry’s marketing, tracked daily.
The latest creative Backcountry puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on Backcountry
ShopVision captures the public marketing we see from Backcountry every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 2, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Backcountry use?
All channelsHomepage is Backcountry's most-used channel. Jump to a channel below, or read straight down.
Backcountry homepage updates
435 capturedBackcountry on email
121 captured
🚴♂️ Huge bike discounts: up to 50% off!
Sep 2, 2026
Trail Mix Glove would look great in your gear closet
Sep 1, 2026
👉 Ends tonight: Extra 20% off already on sale gear
Aug 31, 2026
Up to 60% off snow, camp, bike & more 🚴♂️🎿
Aug 30, 2026
🗣️ 3 days: Extra 20% off sale gear
Aug 29, 2026
🌟Early Access: Extra 20% off sale gear + 60% off deals
Aug 28, 2026
Last chance: Up to 70% off ends at midnight ⏰🌙
Aug 27, 2026
Trail Mix Xt Glove - Women's would look great in your gear closet
Aug 26, 2026
Outdoor Research deals just dropped 💥
Aug 25, 2026
Ends tonight. Extra 20% off sale gear 🥾🚴♂️🏃♀️
Aug 24, 2026
Up to 70% off - plus two more deals 😳
Aug 23, 2026
Two ways to save big 🔥 (limited time only)
Aug 22, 2026
Backcountry on paid media
398 captured
One-Stop Backpacking Essentials
Sep 2, 2026 · Meta
Sep 1, 2026 · Meta
Outdoor gear, picked by people who actually use it. See what's new at Backcountry. 🏕️🚲🏔️
Aug 31, 2026 · Meta
60% off gear: Limited time & stock
Aug 29, 2026 · Meta
Backcountry
Aug 28, 2026 · Meta
Aug 27, 2026 · Meta
Aug 26, 2026 · Meta
60% off gear: Limited time & stock
Aug 22, 2026 · Meta
Premium Outdoor Brands
Aug 20, 2026 · Meta
Aug 19, 2026 · Meta
Earn 10% Back on Every Order
Aug 18, 2026 · Meta
Backcountry on sms
13 capturedPromotional history, record by record
1,838 records · latest 5 shown1,833 more offers sit before Sep 2, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Backcountry's competitive set
Benchmark on the same fieldsBackcountry’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
REIrei.com
Public Landspubliclands.com
Public Lands Interpretive Associationpubliclands.org
CampSaver.comcampsaver.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Backcountry on social
95 capturedWeekend trip approved, ready for fall. Tag your favorite travel buddies 👇 Shop now at Backcountry.com 🏔️
Sep 2, 2026 · Instagram
Most insulation makes you pick: warm standing still, or soaked the second you start moving. Patagonia's Nano-Air Collection refuses to choose. 🧗 Quitti and Addie took the active-insulation lineup up to Alta for a high-output trail run and a climbing mission near Secret Lake to see how it handles a true multisport day in the Wasatch. In this video, our Gearheads break down active insulation—the stuff you keep on while you're working, not just when you stop. Patagonia invented the category with Nano-Air back in 2014, and after a decade-plus of refinement, this is the most dialed it's ever been: a synthetic insulation that breathes hard enough to dump heat and sweat on the climb, then traps warmth the moment you stop to belay. Key Highlights in the Video: ✅ What active insulation actually is—and why you keep it on while moving ✅ The three warmth tiers: 20g Ultralight, 40g Light, and 60g Nano-Air ✅ Breathability on the climb vs. warmth when you stop to belay ✅ Fit & mobility: trim athletic cut, full-zip hood, harness-friendly ✅ Sizing notes—why you may want to size up from your usual Patagonia ✅ What we'd tweak, and who each piece is really for Featured Products: ➡️ Shop the Patagonia Collection: https://www.backcountry.com/rc/patagonia-collection?utm_source=BCYT&utm_medium=YouTube ➡️ Patagonia Nano-Air Ultralight Full-Zip Hoodie - Women's: https://www.backcountry.com/patagonia-nano-air-ultralight-full-zip-hoodie-womens?utm_source=BCYT&utm_medium=YouTube ➡️ Patagonia Nano-Air Ultralight Full-Zip Hoodie - Men's: https://www.backcountry.com/patagonia-nano-air-ultralight-full-zip-hoodie-mens?utm_source=BCYT&utm_medium=YouTube ➡️ Patagonia Nano-Air Light Jacket - Women's: https://www.backcountry.com/patagonia-nano-air-light-jacket-womens?utm_source=BCYT&utm_medium=YouTube ➡️ Patagonia Nano-Air Light Jacket - Men's: https://www.backcountry.com/patagonia-nano-air-light-jacket-mens?utm_source=BCYT&utm_medium=YouTube ➡️ Shop All Patagonia: https://www.backcountry.com/brand/patagonia?utm_source=BCYT&utm_medium=YouTube ➡️ Everything Hike & Camp: https://www.backcountry.com/cat/hike-camp?utm_source=BCYT ➡️ Hiking Footwear: https://www.backcountry.com/cat/hiking-footwear?utm_source=BCYT ➡️ Tents & Shelters: https://www.backcountry.com/cat/tents-shelters?utm_source=BCYT ➡️ Hiking Apparel: https://www.backcountry.com/cat/hiking-clothing?utm_source=BCYT ➡️ Camping Chairs: https://www.backcountry.com/cat/camp-chairs?utm_source=BCYT ➡️ Everything overlanding: https://www.backcountry.com/overlanding?utm_source=BCYT ➡️ Our Camp Guide: https://www.backcountry.com/campaign/camp-guide?utm_source=BCYT ➡️Our Hike Guide: https://www.backcountry.com/campaign/hike-guide?utm_source=BCYT ➡️ Shop The World’s Biggest Gear Closet: https://www.backcountry.com/?utm_source=BCYT Chapter Timestamps: 0:00 – Intro 0:37 – What Is Active Insulation? 1:26 – The Collection: Three Warmth Levels 2:17 – The Test: Alta Multisport Day 2:40 – Breathability in Action 3:28 – Durability 3:40 – Fit & Sizing 5:07 – Mobility 5:43 – Improvement Points 7:31 – Outro Connect with a Gearhead: Call 1-800-409-4502 or chat with us online. 📍Find A Store: https://www.backcountry.com/sc/retail-stores?utm_source=BCYT What makes Backcountry the go-to destination for hiking and camping gear? Our Gearhead® Experts are passionate outdoor enthusiasts who spend countless hours on trails and in the wilderness, testing the latest tents, backpacks, footwear, and apparel to provide the best recommendations. Browse our extensive selection of hiking and camping gear, and dive into our helpful videos and blogs to find the ideal equipment for you and your family. Backcountry is the place to Venture Beyond. Follow Along for More Content! 🐐 Backcountry Bulletin: https://www.backcountry.com/bulletin?utm_source=BCYT 🐐 Instagram: https://www.instagram.com/backcountry/ 🐐 TikTok: https://www.tiktok.com/@backcountrycom?lang=en 🐐 Facebook: https://www.facebook.com/Backcountry/ 🐐 Gearhead® Articles: https://www.backcountry.com/bulletin/explore-articles?utm_source=BCYT 🐐 LinkedIn: https://www.linkedin.com/company/backcountry/
Sep 1, 2026 · Youtube
You can swoop a ton of stuff on sale and still put it to use this season. @backcountry is running a Labor Day sale with some gear up to 60% off (and if you stack the Summit+ membership with that, you get money back on top of that). Seriously, don’t wait until winter to hunt for deals - now is the time to refresh your bike and your kit, so you can finish this season strong! #mtb #mtbiking #bike #backcountrypartner
Aug 31, 2026 · Instagram
With each new season come new priorities. What's on your list? P.S. bike gear is now up to 60% off for our Labor Day Sale, so maybe add some extra goodies to that list 👀
Aug 28, 2026 · Instagram
Every trail bike is a compromise. 140mm of travel gets tuned once, for the average of your riding, which means it's never quite right for the ride you're actually on. The all-new Yeti MT is the first one you can change your mind about. Soft and supple on the long days, supportive when the trail turns up.
Aug 27, 2026 · Facebook
Fall is around the corner and we have plans. (They involve a tent, good friends, and zero service.) What are your favorite fall camping essentials? 🍁👇
Aug 26, 2026 · Instagram
Still buzzing from yet another year of She Shreds at Legacy Bike Park - and this year just hit different. 🚵♀️ There’s something so special about watching a group of women send it, cheer each other on, and celebrate every win (big or small). Special shoutout to our very own Mayumi Wakefield who continues to amaze us every time she gets on that bike. Celebrating progression and community with a whole lot of stoke. Huge thanks to Legacy for hosting another one for the books. See you next year! 🏆
Aug 24, 2026 · Instagram
Introducing Coalatree, the first brands in the new Backcountry Garage, a home for the next generation of outdoor gear. Coalatree makes sustainable outdoor apparel built for people who actually use it. Designed with intention, not trend cycles, their story deserved a bigger stage, and their gear deserved to reach more people. That’s where the Garage comes in: helping emerging brands find their audience without losing what makes them special.
Aug 21, 2026 · Facebook
Now up to 60% off THIS YEAR’S gear! Our Summer Semi-Annual Sale is ending SOON. Shop while supplies (and deals) last 🛒
Aug 20, 2026 · Facebook
There are outdoor brands you haven't heard of yet, and some you should have found years ago. From founders building in garages and small shops, to brands that have been the quiet standard in their category for years, the best product rarely finds you on its own. Having started in a garage ourselves, we know what it takes to build something from the ground up. Backcountry Garage is where emerging, differentiated, and quietly iconic brands find a home. Start looking, you might just find what you didn't know you were looking for.
Aug 19, 2026 · Facebook
testing out our new gear from @backcountry 👀 #ad lowkey jealous of my partners first ever backpacking/motorcycle camping setup, but excited to see where he takes it! FEATURED GEAR: • @alpsmountaineering Stealth 1 tent • @alpsmountaineering Trailblazer Air Pad • @nemoequipment Tempo 20 Sleeping bag • @blackdiamond Storm R 500 Headlamp Backcountry’s Semi Annual Sale ends August 22nd so don’t miss out on these deals! 🙌 #outdoor gear #campingsetup #backpackinggear #motorcyclecamping
Aug 18, 2026 · Instagram
Introducing Weekend Trip Report: a quick look at where someone spent their weekend. Real trips, real conditions, no itinerary required. This week, Ben and his dog Roo headed up to Lake Lackawaxen above Park City — and Roo had a breakthrough. Just under six miles round trip, and about twenty degrees cooler than Salt Lake, which is the whole point in August. Time it right and the trail’s full of wildflowers, with tiger salamanders in the shallows still looking like axolotls. Ben hiked in our pull-on shorts and a Merino Wool Tee — his reasoning being that Merino wicks the moisture and handles the bacteria, so you stink less. We’ll take it. The real story is Roo. Swimming has never come easy to her. It took years for her to get comfortable in the water, and she still won’t go deep enough to lose the bottom. Then Ben clipped on her Ruffwear life jacket to see what would change, and she turned into a different dog entirely. Floating that easily got her genuinely excited to swim — so excited that Ben had to physically hold her back to get the shot of the two of them jumping in together. If you want the long version, there’s a variation that climbs peak 10,420 on the way out and wraps around the mountains to drop back to the lot from the other side. Ben’s favorite. Where’d your weekend take you? Tag us! 🏔️
Aug 17, 2026 · Facebook