Backcountry’s marketing, tracked daily.
The latest creative Backcountry puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on Backcountry
ShopVision captures the public marketing we see from Backcountry every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Backcountry use?
All channelsHomepage is Backcountry's most-used channel. Jump to a channel below, or read straight down.
Backcountry homepage updates
430 capturedCadence
~35/ wk
Last 30 days
150
Backcountry on email
270 capturedCadence
~25/ wk
Last 30 days
106

We'll save your cart, but not for long
Nov 9, 2026

Sifting through the world’s biggest gear closet?
Nov 8, 2026

The search continues...
Nov 7, 2026

You were looking, now it's 20% off 👀
Nov 6, 2026

We'll save your cart, but not for long
Nov 5, 2026

New arrival: The Cardiff Snowcraft HAWK 🦅🏂
Nov 4, 2026

🧶 Better Sweater from Patagonia
Nov 3, 2026

Titanium Balaclava Is Calling Your Name
Nov 2, 2026

Extra 15% off clearance! Only while supplies last
Nov 1, 2026

⚡ Up to 70% off! 3 days only ⚡
Oct 31, 2026

Like what you see?
Oct 30, 2026

Top gifts: North Pole edition 🎅
Oct 29, 2026
Backcountry on paid media
381 capturedCadence
~54/ wk
Last 30 days
233
Top platform
Backcountry on sms
27 capturedCadence
~3.0/ wk
Last 30 days
13
▲ 30%· vs prior 30d
Promotional history, record by record
170 records · latest 5 shown165 more offers sit before Nov 7, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Backcountry's competitive set
Benchmark on the same fieldsBackcountry’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Backcountry on social
132 capturedCadence
~15/ wk
Last 30 days
65
▲ 86%· vs prior 30d
Top platform
Instagram
Someone had to test the new women's skis. We volunteered. The 4 that earned a spot, link in bio. #Backcountry #WomensSkiing #SkiSeason #SkiGear
Nov 9, 2026 · Instagram
Whether they want a casual après fit or performance baselayers, we've got gifts for everyone! Link in bio.🎄🔗
Nov 6, 2026 · Tiktok
Summit approved. @thehannahotto topped Kilimanjaro in our BGA Waas ALLIED Down Hooded Jacket and Pant, on her way to the first known women's bike FKT, up and down in a day. 2 miles from the finish, her bike slid out in the mud and she broke her tibia. She pedaled the rest with one leg. Just over 10 hours, start to finish. 800-fill down, built to move. Tested by our Gearheads. Proven on Kilimanjaro. Shop the Waas, link in bio. Heal up, Hannah. 📸: Rachael Galipo #HannahOtto #Kilimanjaro #FKT #Backcountry #BGA #DownJacket
Nov 5, 2026 · Facebook
She freaking did it! Competitive Cyclist and Backcountry athlete @thehannahotto just set the first known women’s FKT for climbing and descending Kilimanjaro by bike in a single day, finishing in just over 10 hours. Her day started at 3 am in the rainforest, with monkeys screaming through the dark. From there: 40% gradients, rock scrambling with the bike on her back, and marching through a snow covered summit in 10 degree cold. Then, with just 2 miles to go, her bike slid out in the mud. Her foot got caught, and she felt the bone snap. She crawled to her bike, used it as a crutch, and pedaled the final 2 miles with one leg. X-rays later confirmed a tibia fracture. Hannah is headed back to the US for further care, and her focus is on the achievement itself. In her words: “Being the first to achieve something feels really special because it’s something that can never change.” Hannah is raising funds through her Beyond the Summit campaign, and you can be part of it. Our limited “Beyond the Summit” BGA Tahoe Sun Hoodie is available now, with sale profits going directly to her fundraiser. Link in bio. Hannah, we are in awe. Heal up! And stay tuned for the film. Hannah says it’s going to be the biggest and best one yet. 📸: @rachael.galipo #HannahOtto #Kilimanjaro #FKT #CompetitiveCyclist #Backcountry
Nov 4, 2026 · Instagram
What were your choices? (P.S. Shop BGA Snow and get 20% OFF 2+ pieces!!) ❄️ #BGAsnow #skiseason #VentureBeyond #backcountry #skikitinspo
Nov 3, 2026 · Tiktok
Outfitting 20 people or 2,000: teams run into the same problem: right gear, on brand, on time. Backcountry Group Sales solves it. One-time team orders and multi-season programs for corporate teams, resorts, guides and outfitters, government and parks, and employee apparel programs. What you get: Thousands of products across the brands your team actually wants to wear Prebuilt packages or a fully custom assortment built around your use case Premium customization with your logo on gear people keep, not swag they toss A dedicated Gearhead as your single point of contact, from first quote to seasonal reorder Organizations order time and again from Backcountry because we make it easy: same contact, confirmed inventory each season, no scrambling against a deadline. Start the conversation: https://lnkd.in/gWQXTvBM
Nov 2, 2026 · Linkedin
Our athletes don’t just wear our gear. They help us make it better. We put the new 2026 Cottonwoods kits in the hands of the people who spend their winters chasing storms, finding lines, and putting gear through its paces. Real terrain. Real conditions. No shortcuts. Built for mountain days. Tested by our athletes. Ready for yours. Shop the new Backcountry kits.
Nov 1, 2026 · Instagram
Hiking and free whiskey? Sign me up. One of the many perks of Summit Club + is getting access to exclusive events year round and getting to meet so many cool people while you're at it. Stay tuned for more events, and make sure you're signed up so you don't miss out! 🥃🍁
Oct 31, 2026 · Tiktok
Some horror stories can't be avoided... what's your biggest ski nightmare? 🎃👇
Oct 30, 2026 · Tiktok
Great gear earns its keep in the places most people never go. For this year’s holiday campaign, we took our creative team deep into the Arctic to field test the latest outdoor gear where it matters most. The result is a campaign built on the real thing. Thank you to the photographers, video team, stylists, producers, and talent who braved the cold to make it. Take a look and see where your next adventure could start. Thank you to Taylor Buck the creative vision on this project and his whole roster of talent!
Oct 29, 2026 · Linkedin
We went to the North Pole so you don't have to. ❄️🧭 Our Holiday Gift Guide is officially live. Trail-ready layers, cozy cabin picks and stocking stuffers for everyone on your list. 👇 Tag the person who's impossible to shop for 📌 Save this for when the gift panic hits Shop at backcountry.com (link in bio) #Backcountry #HolidayGiftGuide #GiftIdeas #OutdoorGifts
Oct 28, 2026 · Instagram
#BackcountryPartner Zero is slowly learning the rules of fly fishing—patience, stillness, and waiting to swim until we’re done fishing a hole—but we still have work to do on eating grass and puking it up in the middle of the night inside our double sleeping bag. Guess ya can’t win ‘em all.
Oct 27, 2026 · Instagram