Backcountry’s marketing, tracked daily.
The latest creative Backcountry puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
15 hours for a chance to win $1000? Easy.
Sep 25, 2026

Social
InstagramMake the most of the last of the long days! Just log 15 hours of moving time between 9/25 and 10/20 for a chance to win a $1,000 gift card for a gear haul. Plus, everyone gets a 15% off coupon just for entering. Start moving!
Sep 25, 2026
What we track on Backcountry
ShopVision captures the public marketing we see from Backcountry every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Backcountry use?
All channelsHomepage is Backcountry's most-used channel. Jump to a channel below, or read straight down.
Backcountry homepage updates
430 capturedCadence
~33/ wk
Last 30 days
140
Backcountry on email
159 capturedCadence
~21/ wk
Last 30 days
89

15 hours for a chance to win $1000? Easy.
Sep 25, 2026

Heritage knits & sweaters: Fjallraven, Filson, Barbour & more
Sep 24, 2026

❄️ Pre-season SALE on ski & snow
Sep 23, 2026

New from Filson, Barbour, Fjallraven & more 🧥🍂
Sep 22, 2026

⚡ Sale final hours!
Sep 21, 2026

Don’t miss your chance...
Sep 20, 2026

Your 15% off code ends today!
Sep 19, 2026

Your 15% off code ends tomorrow ⏳
Sep 18, 2026

🍁 Everything fall, up to 40% OFF
Sep 17, 2026

Biggest brands | Up to 40% OFF 🚴♂️🏃🏂
Sep 16, 2026

Like what you see?
Sep 15, 2026

Gear & apparel made by us 🐐
Sep 14, 2026
Backcountry on paid media
400 capturedCadence
~31/ wk
Last 30 days
131
Top platform

Send in peak season
Sep 10, 2026 · Meta

Pack Less. Ride More.
Sep 9, 2026 · Meta

Fall Sale is on.
Sep 8, 2026 · Meta

Outdoor gear, picked by people who actually use it. See what's new at Backcountry. 🏕️🚲🏔️
Sep 7, 2026 · Meta

60% off gear: Limited time & stock
Sep 3, 2026 · Meta

One-Stop Backpacking Essentials
Sep 2, 2026 · Meta

Sep 1, 2026 · Meta

Outdoor gear, picked by people who actually use it. See what's new at Backcountry. 🏕️🚲🏔️
Aug 31, 2026 · Meta
Backcountry on sms
12 capturedCadence
~1.4/ wk
Last 30 days
6
—· vs prior 30d
Promotional history, record by record
1,679 records · latest 5 shown1,674 more offers sit before Sep 25, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Backcountry's competitive set
Benchmark on the same fieldsBackcountry’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Backcountry on social
96 capturedCadence
~7.2/ wk
Last 30 days
31
▼ 18%· vs prior 30d
Top platform
Instagram
Make the most of the last of the long days! Just log 15 hours of moving time between 9/25 and 10/20 for a chance to win a $1,000 gift card for a gear haul. Plus, everyone gets a 15% off coupon just for entering. Start moving!
Sep 25, 2026 · Instagram
#BackcountryPartner #VentureBeyond bike season isn’t over just yet! 🚲🍂 all this rain in Colorado has made for some pretty amazing colors + even better dirt. And I’m loving the cooler temps because it’s finally an excuse to bring the pants and long sleeves back out! fit from @backcountry 🤝
Sep 24, 2026 · Instagram
Almost 30 years of the goat. Ben pulled this off in a single 25 second exposure out on the red rock. Straight off the camera. #goatworthy
Sep 21, 2026 · Instagram
Excited to share our next Summit member event: Tie-One-On 🎣🍺 We're taking the first 60 people to Fisher Brewing Company for a fly tying class, paired with great beer and better company. All are welcome. Free for SC+ members, or $50 at the door. This one's special because it came from an idea inside our own walls. That's what makes Backcountry different: we're built by Gearheads and run by Gearheads, people who actually do this stuff and live for it. Can't wait to celebrate this one with you. Link in bio to register #SummitMembership #Backcountry #MemberPerks
Sep 18, 2026 · Instagram
Best ski of the year depends on what you’re skiing. All-mountain, freeride, touring, park. Our Gearheads picked standouts in each. All four, plus free advice from a real Gearhead, at Backcountry.com #SkiSeason #SkiGear #SkiBuyersGuide #SkiTouring #ParkSkiing
Sep 17, 2026 · Facebook
What do you think - would you let a stranger borrow your mountain bike?
Sep 16, 2026 · Instagram
This is what inclusive really looks like. We are so stoked to have been a part of Wheelfest this year, seeing wheels of all kind absolutely shred it up at @Woodward Park City . A huge thanks goes out to @Wasatch Adaptive Sports for reminding the community that action sports are for everyone and the only requirement is showing up and getting out there! Can't wait for next year! #InnovateOutside #VentureBeyond #BGABike
Sep 15, 2026 · Tiktok
This is what inclusive really looks like. We are so stoked to have been a part of Wheelfest this year, seeing wheels of all kind absolutely shred it up at Woodward Park City this past weekend. A huge thanks goes out to Wasatch Adaptive Sports for reminding the community that action sports are for everyone and the only requirement is showing up and getting out there! Can’t wait for next year! #innovateoutside #venturebeyond #BGABike
Sep 14, 2026 · Facebook
T H U N D E R S T R U C K ⚡️ 🌹 2 0 2 6 @thunderstruck_by_kj presented by @backcountry went off yesterday on the Fort Hill line at @thundermountainbikepark ! It’s hard to believe this was my 5th year shooting this event. I’m thankful that a lot of my imagery in recent years has showcased ladies excelling, supporting, and growing in their respective sports 📷 Hats off to⚡️ @kajayy_ ⚡️ for leading the charge behind this monster of an event! @linzmarkwart, @rad_rio, @anajuliag, @vmisc, @carrie_davis, @deadleigh, @borfao33, @aprilzastrow11, @kellysullan, @tan_zar, @kajayy_, @mmurmaider, @reni.gv, @pocketrocket_93, @jules.gallantt, @amyshent0n, @_rachaelshaw, @badgal_brooky, @muddypedals, @kaia.jensen, @natasham1ller, @lispy44, @elena.11307, @bikes_boards_berms, @j_shreddin, @maddy_anzellotti, @peyton.lee22, @mayumi.wakefield, @roxy_likes_bikes, @lyla.mcsheffrey, cleo_brown.1
Sep 13, 2026 · Instagram
What's your favorite fall activity? 🍁😉 Shop new fall arrivals at backcountry.com
Sep 11, 2026 · Instagram
Proud to support Utah Avalanche Center - UAC 🏔️ The 33rd Annual Backcountry Benefit is tonight, 6 to 10 PM at Black Diamond HQ Come say hi 🐐
Sep 10, 2026 · Facebook
Almost everything in my “extra” parts bin came from ordering the wrong thing that wouldn’t actually fit on my bike. I thought maybe AI would help with this, but it actually made it even worse. Calling the Gearheads at @backcountry and getting a knowledgeable source immediately fixed this problem, and now it’s smooth sailing when it comes time to upgrade or fix my bikes. #mtb #mtbiking #bike #backcountrypartner
Sep 9, 2026 · Instagram