Sierra’s marketing, tracked daily.
The latest creative Sierra puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Sierra
ShopVision captures the public marketing we see from Sierra every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 3, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Sierra use?
All channelsPaid media is Sierra's most-used channel. Jump to a channel below, or read straight down.
Sierra homepage updates
15 capturedSierra on email
19 captured
You’re gonna love these new arrivals
Sep 1, 2026

Fall fits & friendly prices
Aug 31, 2026

TONS of footwear for fall 🥾
Aug 29, 2026

BIG fall brands, courtesy of our buyers 🙌
Aug 28, 2026

Alert: It’s new arrivals time
Aug 27, 2026

Look at all these markdowns
Aug 26, 2026

Quick, to the new arrivals!
Aug 25, 2026

You'll love this NEW apparel
Aug 24, 2026

Big sellers, meet small prices
Aug 23, 2026

Incredible fall styles are IN 🙌
Aug 22, 2026

Fall Shop picks for less 🍂
Aug 21, 2026

Here come *huge* clearance savings 🤩
Aug 20, 2026
Sierra on paid media
291 capturedPromotional history, record by record
70 records · latest 5 shown65 more offers sit before Aug 31, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Sierra's competitive set
Benchmark on the same fieldsSierra’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Sierra on social
15 capturedOne thing about Sierra? We know back-to-school 📚✏️ That’s why you’ll find backpacks, water bottles, and fresh fits at all the prices you’ll love!
Sep 1, 2026 · Facebook
Serving savings from the baseline to the sidelines 👀🎾
Aug 28, 2026 · Facebook
#Ad Step one of our Smoky Mountains getaway: visiting @sierraofficial for fall layers and gear 🍂 Step two: putting everything to the test on our hikes. I stayed warm on the cold mornings, cool once we got moving, and never had to think twice about what I was wearing! Prep for your fall activities at Sierra or with the link in my bio! #SierraPartner
Aug 24, 2026 · Instagram
Just squeezing every last drop out of summer.☀️ Are you team beach, trail or lake?
Aug 21, 2026 · Facebook
We’re majoring in “savings” 🫡👩🎓
Aug 19, 2026 · Facebook
The top-brand deals living in your head rent free? Send this to a Sierra pal who gets it.
Aug 14, 2026 · Facebook
#ad new sites and new gear, all thanks to @sierraofficial 😋😋 #outdoorsy #hiking #athletictoathletish
Aug 13, 2026 · Instagram
#ad @sierraofficial literally has it all🥹 The fact that I can go in and get every single item I need for a last-minute Autumn family lake trip is my favorite thing!! Sweatshirts. Cooler. Beach chairs. S’mores kits. Outdoor games. And SO much more of the highest quality products for myself and my kids, name brands that I already know and love, and all for such amazing prices 🤩 Don’t know how it could be better than that! #SierraPartner #lakeday #familynight
Aug 12, 2026 · Instagram
There’s still time to make those summer plans happen - we’ll bring the big brands on SUMMER CLEARANCE 🙋♀️
Aug 7, 2026 · Facebook
Sierra brings the value so you can bring the vibes all summer long 😎
Aug 5, 2026 · Facebook
Can’t stop running, won’t stop saving 🏃♂️
Jul 30, 2026 · Facebook
If “saving on their back-to-school gear” was a class, we’d give you an A+ 🎒🧡⚽️
Jul 29, 2026 · Facebook