Does Roots offer Black Friday discounts?

Yes — on November 28, 2025, Roots ran Up to 60% Off.

How deep was Roots's Black Friday discount?

Roots's peak Black Friday 2025 discount was 60%. — 16 points deeper than the average among brands that discounted that day.

What promotional mechanic did Roots use for Black Friday?

Roots ran Black Friday 2025 as "Discount."

Was Roots's Black Friday discount sitewide or limited to select items?

Roots's Black Friday 2025 discount was sitewide.

Is Roots's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Roots use for Black Friday?

Roots's Black Friday 2025 offer was eligible on: online, in-store, app.

roots.com ↗

BF2025

Full profile

All brands on Black Friday

What did Roots do on Black Friday?

On November 28, 2025, Roots ran up to 60% off sitewide, via "Discount." Independently captured from roots.com — not aggregator copy.

The offer on the day

ROOTS.COM

Homepage · captured Nov 30, 2025

Up to 60% Off

60%

Depth on the day

60%

▲ +13.4 pts · vs its active-promo avg

Vs discounters

+16 pts

▲ above avg · 44% among discounters

Headline offer: Up to 60% Off
Mechanic: Discount
Scope: Sitewide
Where it ran: online, in-store, app
Eligible categories: Not specified
Shipping: —

What ran on each channel

3 channels

What Roots ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Roots homepage updates

Roots homepage updates capture

Captured Nov 30, 2025.

Roots on paid media

These pieces are going fast. Checkout now before they're gone for good.

Captured Nov 27, 2025.

Roots on social

It’s officially the holiday season with @bizzyboom 🤎 Shop Brandon's Gift List for friends and family (and a few for himself), because the holidays are all about balance. Shop Gift Guides online now.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Roots's competitive set

Benchmark on the same fields

Roots’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Roots

47%

50%

This page

Simonssimons.ca

Open profile →

MECmec.ca

tentree CAtentree.ca

Eddie Bauereddiebauer.ca

Open profile →

L.L.Bean Canadallbean.ca

Frank And Oak Canadaca.frankandoak.com

Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Roots on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Roots.

YearHeadline offerDepth

2025Up to 60% Off60%

What teams ask about Black Friday 2025

Answered from our data

Does Roots offer Black Friday discounts?: Yes — on November 28, 2025, Roots ran Up to 60% Off.
How deep was Roots's Black Friday discount?: Roots's peak Black Friday 2025 discount was 60%. — 16 points deeper than the average among brands that discounted that day.
What promotional mechanic did Roots use for Black Friday?: Roots ran Black Friday 2025 as "Discount."
Was Roots's Black Friday discount sitewide or limited to select items?: Roots's Black Friday 2025 discount was sitewide.
Is Roots's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Roots use for Black Friday?: Roots's Black Friday 2025 offer was eligible on: online, in-store, app.