Roots’s marketing, tracked daily.
The latest creative Roots puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Roots
ShopVision captures the public marketing we see from Roots every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · CA
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Roots use?
All channelsPaid media is Roots's most-used channel. Jump to a channel below, or read straight down.
Roots homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Roots on email
46 capturedCadence
~4.0/ wk
Last 30 days
17
▲ 6%· vs prior 30d

Heartwarming Gifts She'll Love
Nov 10, 2026

Have You Shopped Up to 60% OFF Yet?
Nov 8, 2026

Don’t sleep on these Pajamas & Sets
Nov 7, 2026

Your Up to 60% OFF Black Friday Early Access Is Here
Nov 6, 2026

NOW LIVE: The Holiday Gift Guide
Nov 5, 2026

BLACK FRIDAY EARLY ACCESS ⏰ ON NOW
Nov 4, 2026

From Our Roots to Yours 🎁 Holiday is Here!
Nov 3, 2026

Iconic Sweats. Fresh New Colours.
Nov 1, 2026

The Cloud Sweats™ in All New Colours
Oct 29, 2026

‘Tis the Season for Novelty Knits
Oct 27, 2026

Shearling Layers 🚨 Restock Alert!
Oct 22, 2026

Family Matching at Its Finest
Oct 21, 2026
Roots on paid media
297 capturedCadence
~18/ wk
Last 30 days
78
Top platform

Shop the Plaid Pajama Pant
Nov 10, 2026 · Meta

Roots
Nov 5, 2026 · Meta

From Our Roots to Yours
Nov 4, 2026 · Meta

Shop Gifts for Her
Nov 3, 2026 · Meta

Don't miss out on these must-have pieces. Make them yours before they're gone.
Oct 30, 2026 · Meta

New Fall Styles
Oct 21, 2026 · Meta

New Fall Styles
Oct 15, 2026 · Meta

New Fall Styles
Oct 7, 2026 · Meta

New Fall Styles
Oct 6, 2026 · Meta

New Fall Styles
Oct 2, 2026 · Meta

New Fall Styles
Sep 30, 2026 · Meta

New Fall Styles
Sep 26, 2026 · Meta
Roots's competitive set
Benchmark on the same fieldsRoots’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Roots on social
99 capturedCadence
~7.7/ wk
Last 30 days
33
▼ 3%· vs prior 30d
Top platform
Instagram
Winter is on the way, are you ready?
Nov 10, 2026 · Instagram
From timeless staples to seasonal favourites, she'll love these thoughtful gifts that show you care. Our Gifts for Her gift guide makes finding the perfect present easy. View the collection at roots.com.
Nov 7, 2026 · Instagram
Matching cozy sets + baking festive treats = @jessundecided favourite kind of morning! 🍪 Make memories with your family in our matching sets, available at the link-in-bio.
Nov 6, 2026 · Instagram
Nov 5, 2026 · Facebook
@alixearle for @ellecanada 🇨🇦 Wearing our Roam tank in November’s digital launch.
Nov 4, 2026 · Tiktok
From our Roots, to yours 🎁 Made to be lived in, loved, and remembered, find something thoughtful for everyone on your list now. Shop the new holiday collection in-stores and roots.com
Nov 3, 2026 · Facebook
A special delivery. Launching 11.03.2026.
Nov 2, 2026 · Instagram
The only plans for today: cozying up in our Cloud One Fit sets 🍂🪵✨
Oct 30, 2026 · Instagram
For @rami.frn_ there’s no place like home for the holidays—especially in our most iconic sweats. Stay cozy in The Original Sweats™ for men, women, and kids.
Oct 29, 2026 · Instagram
Oct 28, 2026 · Facebook
Fall is always a little sweeter in Roots 🍎🧺 Shop @syd.hoff and her husband Shawn's top seasonal picks now.
Oct 27, 2026 · Instagram
Cooler days, cozier plans. Stay warm in our iconic Original hoodies, available now.
Oct 26, 2026 · Facebook