Skip to content
Primary
primary.com ↗

Primary’s marketing, tracked daily.

The latest creative Primary puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Primary

ShopVision captures the public marketing we see from Primary every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Primary use?

All channels

Social is Primary's most-used channel. Jump to a channel below, or read straight down.

Primary homepage updates

88 captured

Cadence

~7.0/ wk

Last 30 days

30

—· vs prior 30d

Primary on email

43 captured

Cadence

~4.7/ wk

Last 30 days

20

▲ 54%· vs prior 30d

Primary on social

131 captured

Cadence

~13/ wk

Last 30 days

55

▲ 15%· vs prior 30d

Top platform

Instagram

Promotional history, record by record

26 records · latest 4 shown
CapturedChannelOfferDepth
Nov 10, 2026tiktok40% off on Reversible Fleece PuffersSale: Sitewide
Nov 10, 2026email40% off sitewideSale: Sitewide
Nov 10, 2026instagram40% off on Reversible Fleece PuffersSale: Sitewide
Nov 10, 2026facebook40% off on Reversible Fleece PuffersSale: Sitewide

22 more offers sit before Nov 10, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Primary's competitive set

Benchmark on the same fields

Primary’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
PrimaryPrimary
31%
50%
4
This page
Hanna AnderssonHanna Anderssonhannaandersson.com
98
Open profile →
Burt's Bees Baby®Burt's Bees Baby®burtsbeesbaby.com
90
Open profile →
Carters Inc.Carters Inc.carters.com
88
Open profile →
WearPactWearPactwearpact.com
88
Open profile →
Monica + AndyMonica + Andymonicaandandy.com
85
Colored OrganicsColored Organicscoloredorganics.com
84
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.