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Primary
primary.com ↗

Primary’s marketing, tracked daily.

The latest creative Primary puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Primary

ShopVision captures the public marketing we see from Primary every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to September 5, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Primary use?

All channels

Social is Primary's most-used channel. Jump to a channel below, or read straight down.

Primary homepage updates

83 captured
Cadence
~7.0/ wk
Last 30 days
30
▲ 15%· vs prior 30d

Primary on email

33 captured
Cadence
~2.1/ wk
Last 30 days
9
▼ 10%· vs prior 30d

Primary on social

96 captured
Cadence
~9.8/ wk
Last 30 days
42
▲ 68%· vs prior 30d
Top platform
Instagram

Promotional history, record by record

274 records · latest 4 shown
CapturedChannelOfferDepth
Sep 4, 2026emailLabor Day Sale - 30% Off SitewideDiscount
Sep 3, 2026websiteLabor Day Sale - 30% Off SitewideDiscount
Sep 2, 2026websiteLabor Day Sale - 20% Off ALL Baby & ALL Kids EssentialsDiscount
Sep 1, 2026website20% off $95+ with code SMILEDiscount

270 more offers sit before Sep 1, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Primary's competitive set

Benchmark on the same fields

Primary’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
PrimaryPrimary
42%
60%
4
This page
Hanna AnderssonHanna Anderssonhannaandersson.com
98
Open profile →
WearPactWearPactwearpact.com
88
Open profile →
Colored OrganicsColored Organicscoloredorganics.com
85
Open profile →
Burt's Bees Baby®Burt's Bees Baby®burtsbeesbaby.com
85
Open profile →
QuinceQuincequince.com
82
Open profile →
Tea CollectionTea Collectionteacollection.com
78

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.